Pr firms lassh ppt
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Transcript of Pr firms lassh ppt
SuperCorp: Privacy Policy Workshop
Lauren ■Allison ■Stephanie ■Sarah ■Hillary
SuperCorp
Global consumer white goods company Manufacturer of various appliances Competitors: Braun, Samsung,
Whirlpool, etc. Headquarters: United States Manufacturing in Germany, Taiwan, and
Mexico Marketing and service operations
located in various other countries
Privacy Brief employees how to be discreet on
social media sites and protect their privacy when it comes to:The individualThe individual and coworkersThe individual and company
Scenario 1: The individual Exhibits the importance of an
individual’s privacy when involving social media
Facebook.com
Privacy Policies
All employees are encouraged to maintain professionalism in person and through social media sites. Employees should refrain from posting anything that will reflect badly on him-or-herself or on SuperCorp on any Internet outlet. Employees who represent a negative image will be reprimanded.
Scenario 1 Questions
What other kind of material should be omitted from Facebook, Twitter, etc?
If you personally were to show your future employer your social media sites, do you think you would get the job? Why or why not?
Scenario 2
Exhibits the importance of an individual’s privacy on social media when it involves the company’s name and its competitor’s name
Twitter.com
Privacy Policies Employees are asked to only post personal,
tasteful things on their social media sites. Employees are to leave SuperCorp, its employees, and its competitors off of their personal sites
On personal social media sites, employees should change the settings so that they are able to review and approve posts from others before the posts are visible to the public. All employees will be held accountable for the material appearing on personal Websites.
Scenario 2 Questions
What other situations can you think of where people or celebrities have poorly represented for a company?
Why do you think this image problem could become an issue?
Scenario 3
Exhibits the importance of an individual’s privacy on social media when it involves themselves and other coworkers
Privacy Policies
It is against company policy to engage in name calling or behavior that will reflect negatively on SuperCorp’s reputation
Employees who post items that can potentially compromise his or her professional image or SuperCorp’s image will be reprimanded.
Scenario 3 Questions
What other issues could arise from discussing company policy via social media networking?
Given the scenario, where do you think the line should be drawn given the discretionary purposes of the company’s employee?
Keep in mind…
Social media communication doesn’t only affect you
Maintain separation between business and personal communications
If you don’t want your mom to see it then don’t post it!
Video
http://www.youtube.com/watch?v=bzg7RXBExic
The End
Thank you for your attention! Any last questions?