EvaluationWhat kind of media institute would distribute your media product and why?

Distribution is one of the of the four elements of the marketing and can be crucial to the success of a business meaning that it is crucial that the correct distribution company is used to ensure that

your product is successful.

5/1/2013

Bauer Media

Bauer Media reaches out to over nineteen million UK adults each year making it the largest distribution company in Europe. This means that if Bauer distribute your product you are guaranteed that your product will be viewed by millions of people giving you a great chance to be successful. I think that Bauer would be a great choice in being the distributer of my product as they would make it easier to reach out to my target audience as they are such a well-recognised large company. In comparison to smaller companies who may not have the chains to distribute my product quickly.On the other hand Bauer already distribute Q magazine which is very similar to my music magazine showing chart music and giving a clean look on the music industry. This would be very hard to compete against this magazine as it already has a massive following and is a very successful magazine at this present time. However overall I feel Bauer would definitely be one of the distribution companies that I would aim for due to its good reputation.

Another distribution company that could distribute my magazine is IPC media, IPC media is one of the leading magazine distributers in the UK distributing nearly 350 million copies each year. There are many benefits of using the company to distribute my company as they have the relevant expertise to find the best way to bring attention to my magazine for example they firstly decide whether to sell the magazine as a single magazine or whether to add it as a package to a more bigger developed magazine to start word of mouth to get interest into my magazine this way my magazine can a have a great opportunity into making against its competitors.

Not only this IPC media distribute NME one of the longest music magazines running to date just giving a prime example of some of their best work drawing me into to choosing this company to distribute my magazine.

Apple

The way in which we now buy and read magazines has changed over years with the information age turning more digital meaning that more and more magazine are being sold online and particular through apps at the apple store. With Apple providing a newsstand feature on all Apple Devices, more magazines are adopting this distributing approach from big branded magazines such as company, grazia, mixmag and vogue. This would be a great way to distribute my magazine as it is suitable to my target audience as many of them own iPhones/iPads and iPods meaning they can purchase my magazine on demand this is very convenient for students who lead a busy lifestyle.

Not only this, this method of distributing would reach out to a wider audience who may not like to read in what is classed the traditional way meaning I should definitely consider this way of distribution especially as the world is becoming more digital.