Kevin M BrettMay 2, 2013

J452

“Show me a PR person who is accurate and truthful, and I’ll show you a PR person who is unemployed.” – Andrew Cohen, CBS News

“When evil needs public relations, evil has Burson Marsteller on speed dial.” – Rachel Maddow, MSNBC

Advocacy: Serving the public interest by acting as responsible advocates…

Honesty: Adhering to the highest standards of accuracy and truth…

Gifts of any kind can contaminate the free flow of accurate and truthful information to the public – PRSA Guidelines-- “Jolly” in England and Europe-- “Transportation Money” in China-- Crucifix to a Vampire in the U.S.

Would you work for the Tobacco Industry? Does Philip Morris have a right to speak

its mind? What about CSR?

“Sustainable Solutions?”

“PR firm admits it's behind Wal-Mart blogs” – CNN Money

Whole Foods’ John Mackey “Rahodeb” Blog/FTC Ghost-writing of Executive Blogs?

“I’d rather have bad press than a good eulogy.” – Israeli Prime Minster Benjamin Netanyahu

“In wartime, truth is so precious that she should be attended by a bodyguard of lies” -- Winston Churchill, 1943

“If a secret is worthy of lying about to protect, it makes sense to come up with the most effective lie possible…Dealing with the press, particularly in ticklish situations, is very much an art. You cannot treat the press secretary like a robot and then expect him to perform like an artist.” – Jody Powell

May 1, 2011. You are Obama’s press secy… You are asked to confirm a rumor of a coming raid

against public enemy No. 1 You know the truth Would you tell the truth? Or…