Polit

ics a

nd PR

TH

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E A

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EW

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PR

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CR

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Spin your own reality!

2

Press Secretary

What did the president do today?

With whom did he meet?

Why are these government’s policies so boneheaded?

Won’t you please defend them to us, jack-ass?

Do I want to report the news or make the news?

How much can I accommodate/obstruct journalists today?

3

J:

PR:

Packaged, Marketed, and Sold

PR: “Stage manage”News conferencesSound bitesPhoto ops

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“Reporters are like crows on a wire waiting to be fed. Crows fly down for a kernel of

corn, then back up to the wire.” – Spin Cycle, CBC

The toughest job in PR?

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Theodore Roosevelt

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Richard M. Nixon

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Michael Deaver – Grandfather of Spin

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The Bush Years

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Scott McClellan

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Tony Snow

11

Dana Perino

12

The Obama Years

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Jay Carney

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Josh Earnest

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