PR Agency Social Media ROI Calculator - And how PR firms can benefit
-
date post
20-Oct-2014 -
Category
Business
-
view
3.832 -
download
0
description
Transcript of PR Agency Social Media ROI Calculator - And how PR firms can benefit
![Page 1: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/1.jpg)
PR Agency Social Media ROI Calculator
www.kathyherrmann.com
(And how PR firms can benefit)
![Page 2: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/2.jpg)
Your clients are satisfied with your agency’s digital creative
results.
Yet they still want more.
![Page 3: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/3.jpg)
We need to know…how much have we gained versus the cost?
![Page 4: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/4.jpg)
Are you ready to show your clients the ROI for social media
engagement and monitoring?
![Page 5: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/5.jpg)
The purpose of business is to generate
revenues or increase
profitability.
Get client exec attention by
showing them the money associated with your social initiative.
![Page 6: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/6.jpg)
Convert social benefits (like influence, loyalty, engagement, etc.) into
monetary terms….
…yes, really.
![Page 7: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/7.jpg)
Social media can and should be valued.
![Page 8: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/8.jpg)
Couple defendable assumptions with appropriate risk.
You gain a more satisfied client from their:
• Informed buying decision(s).
• Client confidence in you.
![Page 9: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/9.jpg)
Advise clients to expect Gains from:
• Revenues from marketing initiatives,• Savings from:
• Consumer insights, • Brand protection, and• Lead generation.
Note, clients using social media can also accrue cost savings for their call centers, but that isn’t a focus in this preso.
![Page 10: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/10.jpg)
Expect high social margins
Gains
Costs
1 2$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
Gains versus Costs (Undiscounted)
RevenuesCost SavingsPeople CostsSocial Monitoring Solution Costs
Year
Dollars
![Page 11: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/11.jpg)
Marketing Revenues
Earn higher revenues from better messaging.
Expand revenues by extending Impact and Reach.
![Page 12: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/12.jpg)
Marketing Revenues
Benefit to PR agency – Demonstrable value of services.
![Page 13: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/13.jpg)
Consumer Insight Savings
Social Monitoring – Clients gain cost savings by substituting ongoing and real-time social monitoring for traditional market research.
![Page 14: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/14.jpg)
Consumer Insight Savings
PR agency service opportunity --
Social monitoring services, including preparation of Insight reports.
(Your added agency services to your client is still likely to be lower than cost of traditional market research).
![Page 15: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/15.jpg)
Brand Protection Savings
Clients gain savings from
early warnings to brewing crises, conversations and events.
Fast action means revenue preservation to them.
![Page 16: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/16.jpg)
Brand Protection Savings
Impact on PR agency:
Lowered need for crisis communication services. Partial or full revenue substitution via social monitoring services. Continued need for crisis planning.
![Page 17: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/17.jpg)
Lead Generation Savings
Clients gain savings via
• Lowered cost of lead acquisition, and
• Shortened sales cycle.
![Page 18: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/18.jpg)
Lead Generation Savings
Benefit to PR agency – Demonstrable value of services.
![Page 19: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/19.jpg)
Costs from social initiatives fall into two primary buckets –
People and Technology.
![Page 20: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/20.jpg)
People costs…
• Client employees who make up the social team.
• Third parties can include:– PR agency.– Marketing agency.– Consultants.
![Page 21: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/21.jpg)
Tech costs for Social platform
Pretty doggone low compared to gains potential.
![Page 22: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/22.jpg)
Summary
![Page 23: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/23.jpg)
Social metrics tells what you did.
Step ahead of competitors by showing more.
![Page 24: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/24.jpg)
Show social media results in ways client
CXOs will best understand….
…and that’s dollars and sense, with a
defendable ROI.
![Page 25: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/25.jpg)
About your social ROIThought Leaders
![Page 26: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/26.jpg)
• Leading expert on social business and change management.
• Practice centers on business process design and definition, valuation, and the user experience.
• Valuation expert and designer of the ValueRight methodology and tool for social business valuation (and ROI) determination.
• Active participate in the SCRM Accidental Community on Twitter, a premier group of social business thought leaders.
www.kathyherrmann.com
![Page 27: PR Agency Social Media ROI Calculator - And how PR firms can benefit](https://reader035.fdocuments.in/reader035/viewer/2022081412/5444daa5afaf9fdf2b8b4597/html5/thumbnails/27.jpg)
Contact me to help to get our help with your ROI calculation
needs…
Kathy Herrmann