Pqi Media Kit

BACKGROUND INFORMATION PAINT QUALITY INSTITUTE SM The Paint Quality Institute (PQI) was formed by Rohm an d Haas Company (now Dow Advanced Materials) in 1989, with the initial goal of educating consumers, contractors and retailers on the advantages of using the highest quality paints and coatings. Today, PQI also delivers information on cutting edge trends such as color, decorative techniques, and innovative new ways to use paint. As an industry leader, PQI encourages c onsumers to “visualize quality” by focusing on the unique decorative aspects of paint. More then just a home improvement too paint has the power to inspire a mood, allow for personal expression, and encourage creativity. Best of all, painting is relatively quick, easy and affordable – no wonder it is one of the most popular do-it-yourself activities. PQI’s recommendations are based on in-depth experience and practical findings generated by the Institute’s broad range of testing facilities located in 14 difference sites worldwide. Over 30,000 panels painted with more then 100,000 different paint formulations have been subjected to real life conditions and their performance monitored over time. This research has shown t hat premium, top quality paints deliver the best durability, stain resistance and wash ability. To promote these findings, PQI spokespeople communicate through a variety of media outlets. They serve as expert resources f or newspaper and magazine articles, appear on television programs and radio i nterviews, and publish instructi on materials. In addition, they maintain www.paintquality.com, a comprehensive online resource for painters of all skill levels. In keeping with PQI’s charter of independenc e of objectify, the Institute’s experts do not provide specific product recommendations. Rather, they encourage consumers to use only top quality paint and tools, and seek more specific, individual advice from their local paint retailer. Originally focused only in North America, PQI’s success has generated international interest. PQI has now expanded to Europe, Latin America and As ia Pacific. For more information on PQI North America, or worldwide activities, visit www.paintquality.com.

Pqi Media Kit

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