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Presentation SamplesPresentation Samples

Roy Cruz | [email protected] | 323-573-2513Roy Cruz | [email protected] | 323-573-2513

Privileged and Confidential December 2008

Investment Summary

2009-2013

{four pillars}

ENTRY SERVICES

AWARD

INPROGRESS

AWARDCOMPETITION

IN PROGRESS

MANAGEMENT

INTERNATIONALEXPANSION

YEAR 2

MULTIPLE

YEAR 3

INDUSTRIES

EXPANSION TO

3

privileged and confidential

Our value to our clients:

4

{award entry services}

PPromise RReward RRevenue


{pilot program results}5

Clients Have Won Clients Have Won Over 75 Major Awards Over 75 Major Awards For Their Creative For Their Creative WorkWork

Clients Have Won Clients Have Won Over 75 Major Awards Over 75 Major Awards For Their Creative For Their Creative WorkWork

By 2009:


{target market|audience potential}

6

Phase 1 - 2009

All U.S./Canada Cable All U.S./Canada Cable NetworksNetworks


Year 4 [2012]

7


Growth Projections

{award entry services}

Revenue $ Expense $

Profit $

Year 5 [2013]

Revenue $ Expense $

Profit $

Terminal Value at Year :Terminal Value at Year : $$

{business launch strategy}

8


Phase 4 - 2011

YEAR 3

Step 1

Conduct Services to accommodate program

Step 2

Grow Services– Implement Sales Effort– Develop Infrastructure\

{business launch strategy}

9


Phase 4 - 2011

YEAR 3

Step 4

Expand to new industries in US, Europe and Latin America – 2011

– Services– Competition

Step 3

– International Expansion : Europe and Latin America

– Launch Management

Top-line Executive Summary

Men and the Men and the INTERNETINTERNET

11

Qualitative Research ConstructQualitative Research Construct

Hypothesis #3, generated by the qualitative phase that preceded OTX's quantitative research, rests on the following syllogism:

The medium of the Internet provides a comfort zone for men to be themselves

Men being themselves exaggerates the male condition

Therefore, the medium of the Internet exaggerates the male condition

What is the male condition?

12The OTX research indicates that the Internet amplifies men's individuality rather than magnifying male stereotypes.The OTX research indicates that the Internet amplifies men's individuality rather than magnifying male stereotypes.

A truer construct, drawn from complexity and non-linear dynamic systems theory and captured in the quantitative research, observes that men (and women) self-organize and as individuals become part of a system or network.

The deterministic construct offered in the qualitative research misrepresents men and, in turn, their Internet behavior.

MEN and the INTERNETMEN and the INTERNET

14

Using the timeline provided below, please select all the activities you do in that time frame during a typical weekday/weekend

……and throughout the day.and throughout the day.

access Internet by computer

76% 78% 85%

65%

72%79% 84%

63%

weekday

weekend

morning daytime evening late night

MEN and YAHOO!MEN and YAHOO!

MEN and MICROSITESMEN and MICROSITES

Mission

“Facebook is a social utility that helps people

communicate more efficiently with their friends, family and

coworkers. The company develops technologies that

facilitate the sharing of information through the social

graph, the digital mapping of people’s real-world social

connections.”

Product:Facebook offers an online

service whose purpose is to satisfy the

demand for online social networking.

Place: Anywhere

one can connect to the Internet.

Any device with Internet connection capabilities. For example, computers,

cell phones, etc.

Promotion Facebook’s

main promotion comes from word of mouth.

PriceFacebook

membership is free.

Social/Cultural Facebook is targeted toward any

individual with any income. All that is required is an individual’s

skills with the Internet and that they have access to the Internet.

Economic Facebook is targeting

customers in both developed, and developing countries.

Legal Minimum age of users

is 13 years old. (kick off). There is no single governing body, such as the FCC, that

regulates the Internet. However, many of the general laws and legal

principles that have developed over the years in other fields,

such as computer law, copyright, libel and trademark

also apply to the Internet. Facebook must abide by

these regulations.

Ecological:In terms of resources,

using the Internet eliminates the use of raw materials.

Competitive: Facebook is in competition with other

well known online social networks including Myspace,

Friendster, and Blogger.

Technology: Facebook’s whole company

is built around Internet. State of the art communications

software and search-and-find database

software are critical for Facebook. TM

At the company's start, the target market was college students.

Now it has expanded to anyone with

internet access.

Target Market

checking out the competition

MySpace

Bebo

Friendster

methodologymethodology

the conceptthe concept

story elementsstory elements

initial interestinitial interest

appeal & heat factorappeal & heat factor

moving forwardmoving forward

12-14 year olds – 70 Interviews






420 GENERAL

50% Male50% Female

On-line self-administered surveys nationwide / One concept tested monadically

unaided

total

awareness

adds a lotadds a little

detracts a little

detracts a lot

no effectpopularity

box office

10/06

$11.4M

$28.4M

$.37M

7/06

$59.9M

12/05

$12.5M

$60.0M

8/05

$21.4M

$109.2M

movies seen (in a theater)

Response to story elements

Intenseand suspenseful football action in

Vince’s exciting and heroic turn

TOP TIER


To the deafening roar of the stadium, Vince recovers the fumble and scores the winning touchdown

With the game on the line, Vince flies downfield, hits the punt returner and knocks the ball loose

TOP TIERIntense

and suspenseful football action in





The greater historical significance of an unsung hero and an untold story

Moments that are larger than life

Vince makes it; His triumph revitalizes

a city

Vince's fortitude in overcoming odds and opposing forces

TOP TIER

ALSO IMPORTANT

TOP TIER



Vince Papale’s exciting and heroic turn


Moments that are larger than

life Vince makes it; His

triumph revitalizes a city


The inspirational true story of a thirty year old blue-collar guy who became the oldest rookie in NFL history

An unlikely hero achieved the impossible and fueled the hopes of an entire city

This special story is about one of the most remarkable athletes to ever wear an NFL uniform

When Vince puts on his Eagles jersey and helmet, his unimaginable dream comes true

The hard hitting Eagles-Giants game explodes with action as the teams clash for each yard, but the Eagles are forced to punt with seconds left

skewing older/parents:

Representing working-class Philadelphians, Vince takes the field to the screaming delight of 50,000 fans

In triumph, Vince raises the ball and points to his proud buddies cheering in the nose-bleed section

Vince’s unwavering determination is a shot-in-the arm to the team





Moments that are larger than life

Vince makes it; His triumph revitalizes

a city


Providing further detail and a motivation for Vince's unwavering determination

Identifying the rival Raises the stakes;

Authenticity for fans

The eventual payoff and recognition of Vince's determination and hard work

TOP TIER

ALSO IMPORTANT

SECONDARY

The Digital Fusion Group:an MTV Networks Division

Prepared for:

35

background and objectivesbackground and objectives

The Digital Fusion Group at MTV Networks would like

to explore gamers’ engagement with different casual

gaming genres. The team would like to understand

the relationship between gamers’ engagement with a

game and the efficacy of digital advertising/branding

within this medium, towards the goal of maximizing

the impact of advertising/ branding initiatives within

game platforms.

The team would like to ascertain the effectiveness of

game platforms as a source of advertising and

branding for their external and internal marketing

partners.

36

changing the paradigm of understandingchanging the paradigm of understanding

With increased understanding of scientific advances over the last few decades,

advertisers, marketing researchers and creative agencies have adjusted models of

emotion in consumer choices and behaviors.

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non-invasive biomeasures and eye trackingnon-invasive biomeasures and eye tracking

Biometric Monitoring of Emotions: A Comfortable and Natural Experience

Pre-conscious emotional engagement is monitored using smart vests that measure:

•Arousal, Respiratory, Heart, and Motion Responses

Non-invasive Eye Tracking: Measuring Visual Attention

Combined with emotional engagement to precisely measure:

•Audience gaze location and duration and cognitive impact

Data Analyses: Easy to Interpret, Actionable Results

Proprietary algorithms in conjunction with high measurement rates allow:

•Aggregation of data into an easy to use and easy to interpret format with in-depth diagnostics of moment-to-moment changes in emotional responses

Versatile Testing: Any Medium, Any Platform, Any Time, Any Place

Intelligent and project specific study design allows for tailored research to answer specific business problems with actionable results any where in the world.

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waveforms to aggregated emotional responseswaveforms to aggregated emotional responses

A sample test participant reveals a

strong emotional response to a media stimulus (shade).

Individual waveforms are analyzed and

aggregated across the population and

displayed in a simple graph to compare different versions.

Data are presented in multiple forms depending on the client needs and

the business problem to be

solved.

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solution: a biological definition of engagement solution: a biological definition of engagement

Natural* language definition:

* Innerscope Measures Engagement at the level of Biology

International Patent Pending: PCT/US2007/019383U.S. Patent Pending: US/11/850,650

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