Ppt_it Happened in India

8/3/2019 Ppt_it Happened in India

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Retail redefined...


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Understanding Consumers

Consumer is the king understand his psyche

Emotions driving consumer behaviour Greed, Fear, Envy.

India

One Two Three

India one Consuming classIndia two serving class

India three struggling class

Shopping habits of all the classes are different


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Paradigm Shift

Shift to new era of CONSUMERISM.

Macro Factors

Demographic profiles

Increasing income levels

Globalization

Free flow of ideas

Diversity ofIndia Opportunity and Challenge

Youth Power3 Cs Confidence , Change and Consumerism

Rewrite Rules , Retain Values


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Reasons for Futures Impressive growth

y From what to sell to how to sell it decided by consumersonly.

Primary Rule of Retail:

CONSUMER IS ALWAYS RIGHT

y Believing that Retailing is simple act of buying & selling-

Follow simple methods & procedures.

y Doing the things in Indian ways-

y Allowing consumers to touch, smell & feel thestaples before buying (Food Bazaar)

y Mixing Innovation with awareness ofIndian culturei.e.Lauch of Ekkta private brand of future group.


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Idea ofBig Bazaar

y Big Bazaar is Indian personification of retail.

y It's like an Indian bazaar or mandis look being merged

with modern retail features like quality, convenience &choice.

y Provides best value for money & comfortable shoppingexperience.

y Ensures customization by catering to the local needs.

y Its central idea is self-explanatory by its tag-line only.


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yAncestral origin and Immigration

In this chapter Mr. Kishore biyani has discussed abouthis ancestral origin and the migration of hisgrandfather Late Bansi Lal Biyani from Nimbi village of

Rajesthan to Mumbai.According to Mr. Biyani, Nimbi was a small villagewhich hardly had anything to discuss about, howeverthe Dist. Town was famous for animal fare. In 1935 Mr

Biyanis Granfather shifted to Mumbaiand setup hisfirst business as shop, selling dhotis and saris.


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Till early 1950s the entire Biyani family was set up in

Mumbai and business was roaring, inspite of thecomplex govt regime with import restrictions andquotas etc.

Mr Bansi Lal Biyani had formed a partnership concern

ComtexI

ndustries and procured and marketed polysterknitted shirts. He also managed to get the sole soledistributorship of Ashoka Industries, a textile companyin Nepal

This was how Biyanis landed and established inMumbai in their early days.


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y KB

y Mr Kishore Biyani was born on 9th august 1961. The year Hewas born his family setup its second business in syntheticfurnishingand named it Messrs Kishore Kumar Biyani. Itwas told to Mr Kishore Biyani that his horoscope was

extremely good for business.y To quote Mr. Kishore Biyani here, he wrote in his book

I havent yet bothered to look at that horoscope

It shows His believe in himself and not on fortune.


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y Early Days

Mr Biyani grew up in a joint family with his grand

parents, five uncles and 12 cousins and siblings. He usedto go to nearby school and was fond of cricket and hadenjoyed the company of friends . In studies Mr Biyaniwas a mediocre one not very good but not a bad student

as well.In his early days he lived in a closed family atmosphere,used to watch movies together, there was ramayanapaath once in a year and the Grandparents were givinglessons in evenings on Indian values to the children inthe family. But from the early days Mr. Biyani wasagainst any religious practice or ritual


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yAnil Biyani

Anil Biyani is Kishore Biyanis younger brother. Anil has

also revealed the similar aspects about Kishores nature.He told how Kishore refused the rituals like shitala devivrat etc. Even at playing he used to say that he will be inRavans team and others can go in Rams Team. Heactually trusted his own capabilities so strongly that henever needed to be on the side of an established hero.

Kishore Biyani was obsessed with rationality from theveryu beginning.


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yAfter finishing school, mr Biyani joined HR college inMumbai. And it gave an all new horizon to his stride. Hemade several good friends and was spending time withthem wandering around new places and understanding

and interpreting the new world


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Thank you

Ppt_it Happened in India

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