Ppt
-
Upload
farhanfayyaz -
Category
Documents
-
view
312 -
download
0
Transcript of Ppt
![Page 1: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/1.jpg)
![Page 2: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/2.jpg)
Group Members:Farhan Fayyaz(9282)
Tajdar Ahmed Hashmi(8056)
Aamir Abdul Aziz (9424)
Faisal Iqbal
Abdul Samad
![Page 3: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/3.jpg)
PROBLEM STATEMENT
“To study the factors related to the declining market share of Ariel in the detergent industry.
![Page 4: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/4.jpg)
Market Share of Detergent Industry Main Players
7.36.3
5.3 5
12.3
15.1
16.6 17
11 10.7 11 11.2
5.4 5.66.4
7
2 1.8 1.7 1.7
0
2
4
6
8
10
12
14
16
18
2006,07 2007,08 2008.09 2009.10(till date)Fiscal Years
Pe
rce
nta
ge
Ma
rke
t S
ha
res
Ariel Surf Bonus Bright Express
![Page 5: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/5.jpg)
Research Methodology
Exploratory Research
Focus Group Interviews
Experience Surveys
Questionnaire
Self Administered
Focus Group Interviews
Exploratory Research
Focus Group Interviews
Research Methodology
Exploratory Research
Focus Group Interviews
Research Methodology
Exploratory Research
Focus Group Interviews
Questionnaire
Research Methodology
Exploratory Research
Focus Group Interviews
Self Administered
Questionnaire
Research Methodology
Exploratory Research
Focus Group Interviews
Experience Surveys
Self Administered
Questionnaire
Causal Research
Research Methodology
Exploratory Research
Focus Group Interviews
![Page 6: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/6.jpg)
![Page 7: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/7.jpg)
Location Group Member’s House, Gulistan-e-Johar
Occupation House wives
No of respondents 7
Date conducted 27th October 2009
Time taken 45 minutes
Availability Yes
Findings The participants pointed out the following factors responsible for the declining market share of Ariel:
Lack of Selling and Promotional ActivitiesAmbiguous Consumer PerceptionBrand SwitchingCompetitor ProductsPrice
![Page 8: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/8.jpg)
Location Kahmir Road, Gulistan-e-Johar, FB Area
Occupation Retailers
No of respondents 10
Date conducted Mid October 2009
Time taken 5 days
Availability Yes
Findings The participants pointed out the following factors responsible for the declining market share of Ariel:
Lack of Selling and Promotional ActivitiesBrand SwitchingCompetitor Products
![Page 9: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/9.jpg)
![Page 10: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/10.jpg)
![Page 11: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/11.jpg)
•The declining market share of Ariel in the detergent Industry is due to a lack of Sales and Promotional activities.
•The declining market share of Ariel in the detergent Industry is due to poor quality (Stain removing ability) perception of the consumer.
•The declining market share of Ariel in the detergent Industry is due to Brand Switching of previous consumers of Ariel.
•The declining market share of Ariel in the detergent Industry is due to inappropriate pricing strategy of Ariel.
•The declining market share of Ariel in detergent Industry is due to increased competitive activities.
![Page 12: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/12.jpg)
![Page 13: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/13.jpg)
To study the impact of the following factors on the declining market share of Ariel in the detergent Industry.
•Advertising and Promotional campaigns •Brand Switching•Consumer Perception
Quality (Stain removing ability)PriceFeaturesPackagingAvailability
![Page 14: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/14.jpg)
![Page 15: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/15.jpg)
Kashmir Road (A)100 Respondents
Sample Frame: Detergent Users
Sample Unit: House wives
Sampling Technique: Non-Probability/Convenience Sampling
Gulistan-e-Jauhar (B) 60 Respondents
FB Area 40 Respondents
Sample size: 200 Respondents
![Page 16: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/16.jpg)
![Page 17: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/17.jpg)
![Page 18: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/18.jpg)
![Page 19: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/19.jpg)
Detergent Qualities
![Page 20: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/20.jpg)
![Page 21: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/21.jpg)
Significance of various qualities of detergents in the eyes of Respondents
Ranking based on Consumer Preference
![Page 22: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/22.jpg)
As per the previous graph we obtain the Ranking of Detergent Features according to the preferences of consumer based on the product of votes earned by a category and the rank that was voted.
![Page 23: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/23.jpg)
![Page 24: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/24.jpg)
Ranking based on Consumer Preference
Consumer Ranking of qualities possessed by Ariel
![Page 25: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/25.jpg)
Ariel Feature Points Earned Rank
Stain Removing Ability (58x1)+(43x2)+(19x3)+(16x4)=265 1st
Price (43x1)+(51x2)+(10x3)+(9x4)+(7x5)=346 2nd
Fragrance (37x1)+(49x2)+(22x3)+(13x4)+(19x5)=348 3rd
Packaging (28x1)+(29x2)+(33x3)+(27x4)+(14x5)=363 4th
Availability in the Market (24x1)+(47x2)+(52x3)+(12x4)+(11x5)=377 5th
![Page 26: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/26.jpg)
![Page 27: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/27.jpg)
Consumer Preferred
Aspects(Consumer Ranked)
Aspects offered by Ariel(Consumer Ranked)
1234
5
1
2
4
5
Stain Removing Ability(1,1)
Price(2,2)
Packaging(4,5)
Availability(3,5)
Fragrance(4,3)
![Page 28: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/28.jpg)
![Page 29: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/29.jpg)
18%
18%64%
![Page 30: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/30.jpg)
![Page 31: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/31.jpg)
![Page 32: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/32.jpg)
![Page 33: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/33.jpg)
![Page 34: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/34.jpg)
![Page 35: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/35.jpg)
Points
Points allotted by Respondents to different detergents based on their likings
![Page 36: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/36.jpg)
![Page 37: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/37.jpg)
![Page 38: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/38.jpg)
![Page 39: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/39.jpg)
![Page 40: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/40.jpg)
![Page 41: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/41.jpg)
![Page 42: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/42.jpg)
![Page 43: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/43.jpg)
![Page 44: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/44.jpg)
![Page 45: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/45.jpg)
![Page 46: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/46.jpg)
![Page 47: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/47.jpg)
![Page 48: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/48.jpg)
•The declining market share of Ariel in the detergent Industry is due to a lack of Sales and Promotional activities. (ACCEPT)
•The declining market share of Ariel in the detergent Industry is due to poor quality (Stain removing ability) perception of the consumer. (REJECT)
•The declining market share of Ariel in the detergent Industry is due to Brand Switching of previous consumers of Ariel. (ACCEPT)
•The declining market share of Ariel in the detergent Industry is due to inappropriate pricing strategy of Ariel. (REJECT)
•The declining market share of Ariel in detergent Industry is due to increased competitive activities. (ACCEPT)
![Page 49: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/49.jpg)
BACK
![Page 50: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/50.jpg)
Aspects offered by Ariel(Consumer Ranked)
1234
5
1
2
4
5
Stain Removing Ability(1,1)
Price(2,2)
Packaging(4,5)
Availability(3,5)
Fragrance(4,3)
BACK
![Page 51: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/51.jpg)
BACK
![Page 52: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/52.jpg)
BACK
![Page 53: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/53.jpg)
![Page 54: Ppt](https://reader036.fdocuments.in/reader036/viewer/2022081602/546ac287b4af9ff1268b4eb0/html5/thumbnails/54.jpg)