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Power Point Presentation OnThe Top 5 Companies In Fast Moving Consumer Goods (FMCG) Sector

What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG).

FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other nondurables such as glassware, bulbs, batteries, paper products, and plastic goods.

FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.

Indian FMCG Sector: The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13.1 billion. It has been predicted that the FMCG market will reach to US$ 33.4 billion in 2015. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc.

THE TOP 5 FMCG COMPANIES OF INDIA:Rank Company Name 1 HUL CEONitin Pranjape


Profit2202 Crores




1247 Crores

3 4 5


Mr. Martial G Rolland

220 Crores


Sunil Duggal

139 Crores


Mr.BM Vyas

110 Crores


2. ITC CEO---Mr.Y.C.Deveshwar

3. NESTLE: CEO--- Mr. Martial G Rolland

4.DABUR CEO--- Mr.Sunil Duggal

5.Amul CEO--- Mr.BM Vyas

1.Hindustan Unilever Limited Hindustan Unilever Limited (HUL), earlier called Hindustan Lever Limited (HLL) was established in 1933 as Lever Brothers India Limited.

Hindustan Lever Limited (HLL) is India's largest Fast Moving Consumer Goods Company, with a customer base of 2 out of every 3 Indian in the category of Home & Personal Care Products and Foods & Beverages. The company has combined volumes of about 4 million tonnes and sales of Rs.10, 000 crores. Hewitt Associates HUL ranked fourth in the Top Companies for Leaders, 2009 for the Asia Pacific region and bagged the 10th place in the global rankings.

Some of HUL brands are:

Some of HUL brands are:


Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss. To meet the every needs of people everywhere. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers. Integrate Economic, Environment & Social objectives with Business agenda. Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less. Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.

Financial Results:ResultsGross Sales

Rs(in Crores) 18,220.27

Other Income Profit Before Tax Profit After Tax Earnings Per Share Rs. 1# Dividents Per Share Rs. 1#

349.64 2707.07 2202.68 10.10 6.50

2.ITC Limited:n

ITC was set up in 1910 by the name of 'Imperial Tobacco Company of India Limited'. The company is now known as Indian Tobacco Company Ltd.

n n n

qFounded : 24 August 1910 n Headquarters : Kolkata, India n Key people : Y.C.Deveshwar,Chairman n Products : Cigarettes,Hotels,Apparel,Tobacco,Foods, Stationery,Personal Care,Paperboard and specialty papers,Matches and Agarbattis n Revenue : US$6 billion (2009) n Employees : 26,150 (2009) n Website : ITCportal.com

Some Facts about ITC:

ITC has its presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products. ITC is a market leader in the businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports. Forbes magazine has ranked ITC among the World's Best Big Companies and Asia's 'Fabulous 50'. Business World has placed it among India's Most Respected Companies




Financial Results: recorded a growth of 26% over The Company's pre-tax profitlast year and crossed the Rs.1000 crores mark. -Post-tax profit at Rs. 1247 crores grew by 23.2% over last year -Earnings Per Share for the quarter stood at Rs. 1.91. -ITC's Net Turnover at Rs. 3166 crores account for 52% of the Company's Net Turnover posted a strong growth of 24% -Market Capitalization - US$ 16 Billion -Turnover - US$ 3.5 Billion -Employee Base - Over 26,000 people -Shareholders - 4,58,000

3.Nestl India Ltd:

Nestl India is a subsidiary of Nestl S.A. of Switzerland. Nestl India is a company that provides Indian Consumers products with global standards and is committed to constant growth and shareholder satisfaction. Nestl's relationship with India started in 1912. It started its trading with India as The Nestl Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. Nestl has an employee base of around 250,000.

Some Facts about Nestle:

Nestl India is amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'. Nestl India has also provided opportunities of growth and employment to about 1 million people including farmers, suppliers of packaging materials, services and other goods. Nestl India is a company that provides Indian Consumers products with global standards and is committed to constant growth and shareholder satisfaction.

Promotion strategy for market expansion:

New consumption opportunities for chocolates and confectionery were identified and developed in areas like railway platforms, college canteens and major events. Nestle set up Caf Nescafe and Coffee Corners across metros and mini-metros. Kit Kat has a particularly broad consumer profile and is popular with all age groups. The Kit Kat marketing strategy can be summarised by the line Broad in appeal, young in feel and big in stature. For the products like Cerelac,Maggi and Etc targetting Rural people also.

Financial Results:ResultsEBIT (Earnings before Interest, Taxes, Restructuring and Impairments) As % of sales

Rs(in Millions) 13 302 13.5% 9197 166 152 23.9 98 458

Net Profit Market Capitalization Total earnings per share Sales

4.Dabur India Ltd:

Dabur India Ltd. is the fourth largest FMCG Company in India. Established in 1884 : 125 Years of Trust & Excellence Dabur deals in Health care and Personal care products. Today Dabur is marketing its products in more than 5 countries. Worlds largest in Ayurveda and natural Healthcare.

Some Facts about Dabur:

Dabur has a turnover of Rs.1899.57 crores.

Strong Herbal and Natural profile. 125 years of experience in Ayurveda. Wide distribution network:

The market penetration of Dabur is of about 1.5 million retail outlets all over India with 47 C& F agents and more than 5000 distributors.. Dabur India is divided into 2 major strategic business units: Consumer Care Division Consumer Health Division

Some of Dabur brands are:

Market Share Distribution

Market share of Dabur:

Market Strategy:

The supply chain function of Dabur comprises of production planning, dispatching, warehousing and transportation. The company has a wide distribution network, covering over 2 . 8 million retail outlets with a high penetration in both urban and rural markets. Dabur has a huge global network of suppliers and vendors, purchasing roughly 7,000 items with an annual procurement bill of over Rs 500 crore.

Financial Results:ResultsSales

Rs(in Crores)1369.7

Other Income Earnings Before Depreciation, Interest & Taxes (EBDIT) Profit Before Tax Profit after Tax EPS (Rs.)


243.3 214.4 139.1 3.3

5. Gujarat Cooperative Milk MarketingFederation(GCMMF): Gujarat Cooperative Milk Marketing Federation (GCMMF) is the largest food product marketing organization of India. Amul was formed in 1946 by an apex co-operative organization, Gujarat Cooperative Milk Marketing Federation. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk, and Amulya has made Amul one of the leading food brands in India.

Some Facts about Amul:

AMUL means "priceless" in Sanskrit. Amul products are used by millions of people. GCMMF is the largest exporter of Dairy Products in India. It has been given a "Trading House" status. The Government of India has awarded the APEDA (Agriculture and Processed Food Products Exports Development Authority) to GCMMF for excellence in Dairy Product Exports for the last 9 years. Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong , Sri Lanka and a few South African countries.

Some of Amul brands are:

Market Share of AMUL:

MARKET STRATEGYn n n n n n n n n

The success of the national and local competitor brands include Commitment to quality. Value for money. Effective Distribution system Advertising good pricing policy Discount coupons Family packages Attracting customers by giving gifts


Financial Results:

Rs(in Crores) 122.5million 9.91 million liters per day