http://www.youtube.com/watch?v=G8QIEKkjh

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Brand must…

1. Live in the customers’ minds2. Deliver a distinct benefit3. Deliver a full sensory and emotional

experience

Why Branded Merchandise?

1. The only three-dimensional medium of advertising

2. Allows consumers to embrace the message

3. Allows consumers to embrace the brand4. Ability to positively impact sales5. Endless number of impressions6. Gives a brand look, tone, feel, smell, and

taste

CASE STUDIESwww.youtube.com/watch?v=FYE_gum7lV8

Case Studies

Petco Park, San Diego

FloridaEverblades

Strategic Merchandise Placement

OFFICE PRODUCT PLACEMENT

AUTO PRODUCT PLACEMENT

How Many Times Can I Make An

Impression?

6:45-7:30: Shower get ready for work, select favorite shirt and/or cap Impressions: Wife and Children 4

7:30-8:30: Leave for work, stop by deli for coffee and bagel

Impressions: 23 / Neighbors, Shoppers, and Cashier

8:30-Noon: Arrive at the office / Impressions 46 / Staff

Noon-1pm: Lunch at Pizza Hut / Impressions 37 / Patrons & Cashier

1:00 – 6:30pm: End Work, Arrive at the gym / Impressions 19 / Co-workers and Gym People

6:30-7:30pm: Leave gym, stop by the store for groceries before arriving home / Impressions: 64 / Shoppers & Cashier

193 IMPRESSIONS PER DAY

ROI?

Step 1

• Cost of Promotional Products

• Number of People Receiving Products

Step 2• Estimated useful life of the product (weeks)

Step 3

• # of days recipient will use or view the product

• # of others exposed to the product each day

Step 4• What percentage of recipients will purchase?

• What percentage of others exposed to the product will purchase?

Step 5

• Average total order per product recipient?

• Your average profit margin?

The Medium of Engagement

• What counts is not so much what promotional

products are, but what they accomplish as a

medium to achieve engagement, communication

and integration results building upon the 5.

• It’s not what a product does. It’s what it means.

• It’s not what an advertisement says. It’s how it

makes them feel.

“Sensorize” Your Brand Now

• You need to find something that is practical and applicable to your brand and gets your customers talking.

– What motivates your customers?

– What do they use on a frequent basis?

– What sort of items will they appreciate and value?

– What can make their daily business operations or lifestyle a little

more efficient/fun?

You can create a great impression and demonstrate to your current

customers and future clients that you have your pulse on their needs

and on your industry.

http://www.youtube.com/user/UsePromoProd#p/a/u/1/yG0P47-viOI

“The man who stops advertising tosave money is like the man who stops the clock to save time” – Thomas Jefferson