“This Idea of ‘Connecting People’ by Nokia provides Service to people with

the help of the Products”

About The Company• Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturers.

• Headquarters in Keilaniemi of Espoo, Finland

• Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA.

• Nokia was established in 1865. The name Nokia originated from the river which flowed through the town of the same name (Nokia).

PRODUCT

Quality

Appearance

Packaging

Brand

Service

Support

Warranty

Price

Discounts

Financing

Leasing Options

Allowances.

Model Price Approx in Rs

Nokia 3230 Rs.15,000

Nokia 7610 Rs.16,000

Nokia 6230 Rs.12,000

Nokia 6630 Rs.22,000

Nokia 9300 Rs.28,000

Nokia 3660 Rs.11,000

Nokia 1100 Rs.3500

Nokia 6610 Rs.6000

Price of the Most Selling Mobile Phones of Nokia In the Market

Place

LogisticsChannel members

Channel Motivation Market Coverage Service Levels

Internet Accessibility

Places where you can find Nokia

Promotion

Front Line Service

Public Relations

Message

Sales

Media

Budget

Presenting On of the Promotional Campaigns of Nokia

• Nokia has rapidly moved from functionally oriented

organisation to a business process oriented mode

• Nokia has introduced a new development approach for

information systems development.

• Utilizing every part of the company and personnel’s skill

level is high in technical issues

• Change is an every day phenomenon at Nokia

Process

SWOT Analysis of the Company: Nokia

Strengths:1. Nokia has largest network of distribution and

selling as compared to other mobile phone company in the world.

2. Backed with the high quality and professional team

3. The product being user friendly

Weakness:

1. Price of the product offered by the company

2. Not concern about the lower class of the society people.

3. The service centers in India are very few and scare. So after sales service is not good.

Opportunity:

1. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around.

2. ‘Telecom penetration in India’ being at the peak time. 3. As the standard of living in India has increased the purchasing power of the people as increased as well, so Nokia has to target right customer at right time to gain the most out of the situation.

Threats:

1. Emerging of other mobile companies in the market. The companies like Motorola, Sony Eriksson, Cingular (U.S).

2. Threats can be like providing cheap phones, new features, new style and type, good after sales service etc .

3. The growing demand of WLL network can cause drop in sales for Nokia, as Nokia provides many less CDMA phones to the customer.