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WARRIORS

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INDIAN CULTURE

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It is a message created by a person or a groupof people sent through a transmitting device (amedium) to a large audience or market3

What is mass media

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Aristotle said, Media is the means of catharsis and

is must for normal living.

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Radio

TV

Newspapers andlarge circulationmagazines

Billboards

People

Internet

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Print media

Electronicmedia

Interactivemedia

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The Three basic functions of massmedia are

1. To inform

2. To educate

3. To entertain

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Information is most importantfunction the power of massmedia to inform is almostcredible.

People read newspaper toknow aboutwhat, when, where, who, why &How the things are happening

pertaining to personalities orinstitutions.

It brings about greaterawareness among the massesabout men and materials.

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Mass media also entertains people. Film, television, radio are increasingly

subjected to commercialization viaentertainment.

Television is nations number one

entertainment medium. But film & radio arenot far behind.

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Reaches many people quickly Low cost per person reached

Can be used to: Tell people about new ideas and services

Agenda-setting and advocacy

Create a favourable climate of opinion

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Development Efforts of State Level of Awareness Development of Public Opinion Helps in Educational Efforts Supports Democracy Support to Public Issues / Affairs

Moreover, Media is strengtheningdevelopment in INDIA. Media has given voiceto neglected element of society. Also, Mediahas become entertainment industry; itsatisfies all segments of our society.

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Media and Judiciary are two independent pillarsto save the country from sudden slippage

In INDIA the responsibility of media is muchmore then any media in the world, because INDIA

needs a big change and only media is now, asmuch powerful.

At present media is the only source which iseasily accessible by all walks of people throughvarious electronic appliances i.e. TV, Radio,

Internet, News Papers and now mobile phonesalso used by people to aware of events everytime.

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Thank you