DIGITAL MARKETING TRAINING

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What is digital marketing?Digital marketing is the use of electronic

devices by marketers to reach the consumers.

All electronic devices such as computers, tablets, smart phones, mobiles etc. are used for this process.

It applies platforms such as websites, e-mail, apps and social networking.

Do we need Digital marketing training?

Digital training helps you to stay advanced in the field of digital marketing. People with adequate knowledge over digital marketing can change themselves to evolve with the continuously changing consumer behavior.

The necessity of digital training in design pattern is an important point to ponder, it gives a transparent view over the digital media marketing processes. A trained person starts the journey a step ahead of others which gives him advantage of reaching his goal easier and faster than others with precision.

What you learn through this workshop?

What is Digital marketing?Search engine marketing.Search engine optimization.Social media marketing.Pay Per Click Campaign.Any prerequisites?Career in Digital marketing.

PRIME TOPICS

DIGITAL MARKETIN

G

SEM

PPC

SMOSEO

Search engine optimization(SEO)?Search engine optimization (SEO) is a process of

improving the quality of a website so as to increase the volume of web traffic of that website and make it visible by obtaining a higher ranking in the search engine results page(SERP).

This is an organic(natural or un-paid) process which helps the website visible even in top search engines like Google, Bing, yahoo and others. SEO helps the company to increase its customer base, visibility and quality.

Process of SEO

Website analysisKey word researchContent buildingOn-Page optimizationOff-page optimization(link building)Maintenance and on going developmentReporting and analysis

Social Media Optimization(SMO)?

Social media optimization is a process to make the work and production of the companies widespread by utilizing various social media outlets and communities like Facebook, twitter, linked in etc. in order to increase the virtual publicity to marketing.

Social media optimization process includes RSS feeds, social news, bookmarking site, social media sites and videos, blogging sites, social shopping sites etc.

Important mediums for SMO.FacebookTwitterLinkedInPinterestBloggingSocial bookmarking Video marketing(you tube and others)

Pay Per ClickPay-Per-Click is abbreviated as PPC refers to

concept of placing paid ads to direct traffic towards your website, it’s a model of internet marketing where the advertisers pay the publisher each time the ad is clicked.

It’s like buying the visits to your site unlike earning them through organic search.

PPC = cost of advertisement / ads clicked

Search engine marketing(SEM)?Search engine marketing (SEM) is nothing but an

internet marketing strategy to promote the website by increasing the visibility of the website in SERP.

SEM is a broader phenomenon compared to SEO. SEO can be counted as a part of SEM.

SEO: Earning traffic with the help of free and unpaid listings

SEM: Buying the traffic through ads and paid listings along with SEO techniques.

Paid marketing in SEM.

Pay Per Click advertising.Display marketingVideo marketingShopping adsConversion tracking and ROIKeywords and biddingReporting.

Any prerequisite Knowledge?The Basic internet knowledge is more than

enough to learn digital marketing.

Any body can learn digital marketing techniques through us and start building their way up.

Career in Digital marketing.Job profiles in digital marketing.

SEO ProfessionalPPC Marketer Social Media SpecialistDigital Media SpecialistWeb Analytics SpecialistFreelancer

We introduce you the first step to climb your way up to these positions.

Contact us

Address: 20-106 G2 Badruka Apt,Dayanand nagar, Malkajgiri Hyderabad - 500047

Phone: (+91) 988 590 7474Email: info@jtsoftsolutions.com

Website: www.jtsoftsoulutions.com