INTRODUCTION Ashok Leyland is a

commercial vehicle manufacturing company based in Chennai, India.

It sells about 60,000 vehicles and about 7,000 engines annually.

It is first in India's automobile history to win the ISO 9002 certification.

CUSTOMER BASE AND SEGMENTATION Industrial user.

Public user.

Government user.

Defense user.

COMPETITOR OF ASHOK LEYLAND Tata motors.

Eicher.

Mahindra.

Purchase of raw material 

Components machined

Rough Drilling Finish Washing Boring End Milling Assembly of

Milling Milling Milling Bearing caps 

Engine Assembly 

Fixing of Cranshaft and Bearing Caps

Fixing of Camshaft

Fixing of Assembly of Fitting of Compressor Fitting of Fitting of

Flywheel Housing Oil Pump Stainer Fitting Oil Coolant Belt 

Final Product

PROCESS FLOW CHART OF ASHOK LEYLAND

InputsProduction strategy of ashok leyland(strategy for

hcv and lcv is different. Process planningAshok Leyland select the process for production.

OutputsFinal product is prepared(Product is with new

technology).

INPUT AND OUT PROCESS

There are 3 stages of Frame Assembling.

And 13 stages of Chassis Assembling.

DIAGRAM SHOWING THE LAYOUT AND FLOW OF MATERIAL

QUALITY ASSURANCE OF ASHOK LEYLAND Ashok Leyland give most

appropriate transport solutions to there customer.

Ashok Leyland firmly believe that the honest approach will make the Ashok Leyland marquee the symbol of the very best in transportation.

Quality to there customer:-

Safety,Strength and Performance.

SUPPLY CHAIN MANAGEMENT It has been found that

the Automobile Giant Ashok Leyland Ltd, Chennai, has got one of the very successful Supplier development Program as part of its World-Class Supply Chain Management.

Manufacturer Dealer Customer

The domestic sales of the company are not up to the mark.

Ashok Leyland has not got a foothold in the luxury trucks segment in its domestic market.

CNG buses of Ashok Leyland are also not playing well on the roads, some or other break down creating problem for them.

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