Multi-Pro Enterprises Ltd(Sales & Distribution Division)

SALES PRESENTATION (NIGER STATE)

State Map

Content.

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Snapshot: 2012

Distributor Base: 78

AVG STD IN'CTNS

INDOMIE 58,000

HYPO 900

POWER PASTA 3,800

REDISTRIBUTION SUMMARY

NO. OF REGISTERED SUBS IN MKT: 850

AVG SALES FROM REISTERED SUBS: 40,000

NO. OF EXCLUSIVE SUBS: 123

AVG SALES FROM EXCLUSIVE SUBS: 17,230

INDOMIE HYPO POWER PASTA

NO. OF DISTRIBUTERS 34 16 28

AVERAGE SALES 80,000 2500 5500

AVG STD 68,000 2,000 4,126

AVG REDISTRIBUTION 49,000 1,500 3,800NO. OF REGESTERED SUBS IN MKT 970 - -AVG SALES FROM REGESTERED SUBS 48,500 - -

NO. OF EXCLUSIVE SUBS 163 - -AVG SALES FROM EXCLUSIVE SUS 20,230 - -

NO. OF SUBS IN STREET 828 - -AVG SALES FROM SUBS IN STREET 25,500 - -

NO. OF FOOT SOILDER 11 - -

NO. OF VAN SALES 12 - -

SHELF SPACE 75% - -

Current Scenario-:2013

Sales Objective 2013

CITY Wise Sales INDOMIE.

CITY Q1’13 Q2’13

JAN FEB MAR TOTAL APRMAY TILL

25TH

JUNEL.E TOTAL

BIDA 10,320 7,260 8,770 26,350 9,300 9,350 12,500 35,800

MINNA 22,385 42,010 35,100 99,495 42,000 28,000 50,500 147,500

SULEJA 11,316 20,159 21,436 52,911 23,000 20,000 26,500 77,200

KONT 2,400 4,112 7,755 14,267 6,500 5,000 11,500 33,500

MOKWA 2,500 4,221 3,101 9,822 3,500 3,750 7,500 21,500

TOTAL 48,921 77,762 76,162 202,845 83,500 66,100 108,500 315,500

CITY Wise Sales Projection INDOMIE.CITY Q3’13 Q4’13

JULY AUG SEP TOTAL OCT NOV DEC TOTAL

BIDA 12,000 12,000 12,000 36,000 12,000 11,000 12,000 35,000

MINNA 50,000 50,000 48,000 148,000 48,000 45,000 45,000 138,000

SULEJA 33,000 33,000 33,000 99,000 29,000 25,000 29,000 83,000

KONT 7,000 7,000 8,000 22,000 6,000 5,200 5,200 16,400

MOKWA 5,000 6,500 6,500 18,000 5,000 5,000 5,000 15,000

TOTAL 107,000 108,500 107,500 323,000 100,000 91,200 96,200 287,400

Market Insight: Trade MarginPer carton/ In Naira

120GM 120GM 120GM 122GM 100GM INDOMIE Honeywell CHERIE DANGOTE G.PCOMPANY PRICE 2,130 1,400 1,550 1,400 1,300DST SELLING PRICE 2,200 1,470 1,600 1,450 1,350 MARGIN FOR DST 70 70 50 50 50

SUB DST SELLING PRICE 2,250 1,500 1,650 1,500 1,400MARGIN FOR SUB DST 50 30 50 50 50

CBP* 60 45 50 40 40MARGIN FOR RETAILER 150 300 350 100 200

TOTAL MARGIN IN CHAIN 11% 22% 22% 13% 19%

70 GMINDOMIE GOLDEN PENNY Honeywell DANGOTE

COMPANY PRICE 1,180 870 850 900

DST SELLING PRICE 1,250 900 900 950

MARGIN FOR DST 70 30 50 50

SUB DST SELLING PRICE 1,280 950 950 1,000

MARGIN FOR SUB DST 30 50 50 50

CBP* 35 30 30 30

MARGIN FOR RETAILER 150 250 250 200

TOTAL MARGIN IN CHAIN 16% 28% 29% 25%

Competition Avg Monthly buyingCompetition Monthly Buying

Cherrie 15,000

Honeywell 10,000

Golden penny 15,000

Dangote 8,000

Chikki 6,000

Total 54,000

No. in Cartons.

Activity action plan -Indomie Distributor -: 1. Finding new potential Distributor in minna, kontagora and mokwa.2. Reviving the existing Distributor in local govt by building backthe

customer trust and relation ship.

Sub – Distributors-:1) Singning exclusive subdistributors in mokwa ,bida kont and suleja.2) Addition of new registered sub- distributors in both markets and streets.3) Focus on shelf space and avaliability

Activity Action Plan - Indomie

1) Re- Distribution-:2) Focus on New sku’s.3) Focus on shelf space.4) Trade promo 5) MAI-SHAI Promo.6) Retail Topping.Staffs-:1) Training to the staff on daily basis.2) Special incentives for top performer for the month.3) Data maintaining on CRM module on daily basis.4) Monthly outing with the staffs.

City wise sales - hypo.CITY Q1’13 Q2’13

JAN FEB MAR TOTAL APR MAY JUNE

TOTAL TILL 25 L.E

BIDA 150 144 294 200 72 1,300 1,500

MINNA 1,149 1,677 2,020 4,846 2,000 810 2,500 6,700

SULEJA 1,614 643 908 3,165 1500 350 2,000 5,000

KONT 171 42 60 273 150 96 200 550

MOKWA 100 37 137 100 96 150 400

TOTAL 3,184 2,543 2,988 8,715 3,950 1,424 5,650 14,150

City wise sales Projection- hypo.

CITY Q3’13 Q4’13

JULY AUG SEP TOTAL OCT NOV DEC TOTAL

BIDA1,000 1,000 1,000 3,000 1,000 1,000 1,000 3,000

MINNA2,300 2,000 2,500 6,800 2,300 2,000 2,500 6,800

SULEJA2,000 2,000 2,000 6,000 2,100 2,200 2,200 6,500

KONT500 500 500 1,500 500 500 500 1,500

MOKWA

200 200 200 600 200 200 200 600

TOTAL 6,000 5,700 6,200 17,900 6,100 5,900 6,400 18,400

Market Insight. Trade margin Hypo Jik

Sachet Bottle(500 ml) Bottle(500 ml)

COMPANY PRICE 625 1900 4300

DST SELLING PRICE 675 2,000 4625

MARGIN FOR DST 50 100 325

SUB DST SELLING PRICE 700 2,050 4700

MARGIN FOR SUB DST 25 50 75

CBP* 10 100 220

MARGIN FOR RETAILER 100 350 580

TOTAL MARGIN IN CHAIN 22% 26% 19%

ACTIVITY/ACTION PLAN-HYPO.

HOUSE TO HOUSE SAMPLING IN BIDA AND KONTAGORA.

FOCUS ON REDISTRIBUTION AND ACHIEVING DAILY TGTS FROM VANS AND FS.

AVALIABILITY(SHELF SPACE) OF HYPO IN ALL DETERGENT AND PROVISION SHOPS

Provision shops Hypo Available

Percentage Detergent shop

Hypo Available

Percentage

850 420 49% 445 324 72%

City wise sales - Pasta.

CITY Q1’13 Q2’13

JAN FEB MAR TOTAL APR MAY TILL 25

JUNEL.E TOTAL

BIDA 320 810 1,130 500 1800 1200 3,200

MINNA 600 1,221 1,900 3,721 1,500 100 3500 8,800

SULEJA 200 955 100 1,255 1000 700 1500 3,700

KONT 1,552 28 2,005 3,585 2000 1500 2500 6,700

MOKWA 3,100 693 - 3,793 500 3000 2000 6,000

TOTAL 5,452 3,217 4,815 13,484 6,000 7,200 10,700 28,400

City wise sales Projection- Pasta.CITY Q3’13 Q4’13

JULY AUG SEPT TOTAL OCT NOV DEC TOTAL

BIDA 1,500 1,500 1,500 4,500 1,000 1,000 1,000 3,000

MINNA 3,500 4,000 3,000 10,500 3,000 3,000 3,000 9,000

SULEJA 2,500 2,500 2,000 7,000 2,500 2,500 2,000 7,000

KONT 2,500 3,000 2,500 8,000 2,500 2,000 2,000 6,500

MOKWA 3,000 3,000 3,000 9,000 2,000 2,000 2,000 6,000

TOTAL 13,000 14,000 12,000 39,000 11,000 10,500 10,000 31,500

Market Insight. Trade margin

PASTA

POWER GOLDEN PENNY Dangote BUA

COMPANY PRICE 1,900 2100 1800 1700

DST SELLING PRICE 2,000 2,050 1900 1750

MARGIN FOR DST 100 -50 100 50

SUB DST SELLING PRICE 2,050 2,150 1,950 1800

MARGIN FOR SUB DST 50 70 50 50

CBP* 110 120 110 100

MARGIN FOR RETAILER 150 250 150 200

TOTAL MARGIN IN CHAIN 14% 13% 18% 17%

Critical success factors

Take Away

TO GROW NIGER STATE SALES BY 48% IN INDOMIE, 110% IN POWER PASTA AND 100% IN HYPO

Thank you.