Ppt md sampler_2015
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Transcript of Ppt md sampler_2015
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Sampler file from…
Make Sure to View in Full Screen Presentation Mode
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FILTER LID INVESTOR PRESENTATION
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FILTER LID INVESTOR PRESENTATION
Introducing…“The World’s Best Hot Cup Lid”
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THE UNMET NEED
• Tea is the world’s second most consumed beverage (14 gallons / person / year)
• Today there is no “to-go” gourmet tea solution
• Starbucks and other retailers have failed to capture tea drinkers since sophisticated tea drinkers prefer quality tea
• Tea is more profitable than coffee for a retailer
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2003 2004 2005 2006 2007 2008$0 $1 $2 $3 $4 $5 $6 $7 $8 $9
Source: ACNielsen Strategic Planner
U.S. TEA SALES
Billions
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HOW DOES THE FILTER LID WORK?
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CUP AND LID SALES
051015202530354045
1993 1998 2003 2008 2013
CupsLids
Source: Fredonia US Market
Billions
Lids outsell cups due to increase in hot beverage sales
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THE PORTION PACK• Portion control is one of the major
criteria's in making a great tea
• Unique package containing exact amount of high quality loose tea – makes a cup of 12 oz. to 15 oz.
• Convenient and fool-proof method of making a perfect tea
• Portion packs will drive Filter Lid revenue
• Tea enthusiasts understand the true value of the Portion Pack and the Filter Lid combination
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I’m WeakI’m UglyI’m a LoserI’m StupidI’mUnlovableI’m Bad
What’s WrongWith Me?
I’m BadI’m Unlovable
I’m Stupid
I’m a Loser
I’m Ugly
I’m Weak
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ScriptPointTM at CVS
Give consumers “front page” access to your message
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Place targeted, relevant informationdirectly in your patients’ handswhen prescriptions are being filled
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Meet Your Marketing Goalsand Gain Access to Targeted Patients
Grow Your Brand with Rx EDGE®
PharmacistCommunication
AdjunctiveTherapyDisease
EducationBrandAwarenessAdherence
PatientAcquisition
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What a Brand “Does”
What a Brand “Says” It Is
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Introductions
Hong Kong Singapore Shanghai
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Introductions
Sydney Tokyo Mumbai
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MythBranding
“But, Brenda, but ‘my team’ is SO small. In fact, I’m a one-person show! That’s not much
of a team, right?”
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20
Prot
ect &
Manag
e Dat
a
Manage R
isk
Forsythe Integrated Solution Offerings
Enhance ITInfrastructure
Source & Manage
TechnologyAlign &
Operate IT
Optimize the
Data Center
Forsythe Integrated Solution Offerings
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Working with Various Personality & Communication Styles
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• Involvement w/Others• Center of Attention• Diversity & New
Projects
• Repetition• Being Alone• Ego Attacks• Detailed Work
Socializer
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• Slow, Cautious• Organized• Objective, Specific
Data• Intellectual Work• Being Correct
• Rushing• Chatter• Aggressiveness• Poorly Planned
Activities• Emotion-Based
Decisions
Thinker
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• Decisive• Control • Bottom-Line
Summaries• Fast Pace &
Resolutions• Goals
• Slowness, Indecisiveness
• Excuses• Passiveness, Whining• Lack of Effort or Action
Director
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Appreciate the
Generational
Differences.#3