Deren Lin

People who age from

10-30 who are active on sports.

Social media is an important media consumption .

The most important are the potential customers, the brand switchers.

Adidas Targeting

Girl: Hi!Me: Hi! Hi! @@

Adidas focus more on young niche market.

G:Am I young?

Me:Yes u are!

Segment is really competitive.

Brand switchers.

Competitors

Ah……So~~What’s our big idea???

Strength:

A named brand, high brand loyalty.

Weakness:

Inferior in social media by comparison to Nike & Puma.

Opportunity:

Increasing SEM. More social media users.

Threats:

Low-entry for Internet marketing and will have more competitors.

SWOT Swot first don’t worry%

Cool and you never cold. Forever young and energetic.“

Evaluation(KPI):

(1)CTR

(2)ROI

(3)People interaction.

Our campaign’s Big Idea

We are cool we are coolllllll!!!= =!

(1)Google analytics

(2)Social Mention

(3)Radiance 6

Evaluation Tools

Google AdWord.

SEM.

Internet marketing

Sounds GOOD man!! - =!

Adidas trying to push the target age to younger

consumers. Visual social media is really important for young customers!!!

Early branding !!! can help them to build up loyalty in order to create a higher life time value.

Social Media Tools

What to date with me????

Pinterest

Facebook

Blogs

Social media Tools

Adidas’ Girl = =#

Coupons.

Incentives for people who pass by.

Check in on LBS application.

Earn bonus when check in.

Mobile Tools

You can make it! :D

Budgeting

It is ridiculous like the case that they spend $5389 dollars on each audiences. My motto is to maximize the effect.

Method 1: 100000 targets

on Facebook and 50000 for Twitter, 50000 for Pinterest. We estimated 110000 dollars.

Method 2：By time. 90000 dollars.

Budgeting

It’s a good deal!

:DDD

Don’t miss me too much! T T

Thank you