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Group members:- Rajat SuranaDigvijay Singh
BinodSavin
ChiranShubhamRohullah
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To show latest and new movies, stayingupdated with the new technologicalimprovements in and around the cinema.
Technological improvements includes comingup of a new type of screen, a new andimproved speakers or projectors etc
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To search for new prospective customers andto retain the old and new customers in thebusiness creating brand loyalty.
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Its one of the fastest growing sector among all.As per todays market survey cinemas play theimportant role in entertainment field. Everyone
wants to spend there time in peace. We willhelp them doing that by providing a goodatmosphere.
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roduction process:- We will provide ourcustomers everything of best quality. All thiswill be done to provide them a good service.
Organizational structure: - Different Employeeswill be given task and there will be narrowspan of control.
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Chairperson:
HR and Admin:Food and
Beverages:Finance:
Marketing:
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DemocraticStyle
Motivate Employees
MotivatedEmployees
Good Service
GoodService
More Customers
More Profit
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Code of conduct for all employees
Management believes in principles of propriety
Utmost care :customer handling
A well-designed HR program
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Bucket seats
Low Prices
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Product- Service
Price- Creating more Value
Cost based pricing- Satisfaction in terms ofmoney
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Place- Target Market
Promotion:-Branding, Awareness, Sales.
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Marketing media :- Print media such asnewspaper, poster, hooding etc.
Internet- Ads on Google and face book
SMS- New Generation
In- House- In multiplex only.
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ADVERTISING PUBLICITY SALES PROMOTION DIRECT SELLING
ATL AdvertisingAlthough Limited
We will targetSchools, Caf andColleges.
Party SponsoredEventsSponsored Radio
Game quizzes forHamper prizesSponsorships.
By offering
Discounts andOffer.
Promoting brandLoyalty programs.
Sponsoring healthAwareness camps
Promotion Strategy
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Special events
Tie up- by having a tie-up with corporation
Marketing movie in the multiplex
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Best place to go hang around with friends
Generate more profit.
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Who Age Bracket What they want
College goingstudents Age 18 yrs 25 yrs
A place where they canspend time with theirfellow mates.
Young officeworking class
Age 21 yrs -35 yrs
Nice place to hang around.
Couples Age 15-25yrs Safest place where they canbe alone and close to eachother.
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Premium customers- Who comes to watchmovie in a month. ( 40%)
Old age people- Who comes to watch movie in
three month. (10%)
Daily watcher- Who comes very frequently likealternate days. (50%)
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Our ticket prices will be low as compared tothe other cinemas. We will provide coupleseats which means daily watcher will be
attracted by it and they will love to spend timein our cinema. Cabin for two will be there forwho is willing to pay more.
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Target Market- CP
Places near by it
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Producers bypassingdistributors
Shift to DigitalCinema
New format in theatre
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Favorabledemographics Rising income level
Willing of people tospend on recreation
Demand side
Growth in filmindustry
Drivers
Improving supply ofreal estate
Tax Exemption
Supply side
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Customer satisfaction
Attractive pricing
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Ministry License : Rs 1,00,000
NOC
Water Board
Fire Department
MCD
Traffic
Police
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Radio Ads Average Rate/ 10 sec. 1000 No. of times/month 360 No. of Radio Channels 1
Total Cost of Radio Ads Rs. 3,60,000
Newspaper Ads Avg Rate per sq. cm. 500 Size of the add(in sq.cm.) 30 No. of newspaper 2
No. of times/month 30 Total Cost of Newspaper ads Rs. 9,00,000
Total Cost of Pamphlets Rs. 5,00,000
Total Advertising Costs Rs. 17,60,00026
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HR Dept. (in Rs.)
HR Head 50,000
HR Executive (2 personnel)60,000
Total Salary: Rs.110,000
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Marketing Dept. (in Rs.)
Marketing Head 50,000
Sales Manager 35,000
Creative Head (2) 40,000 Sales Team Members (2) 20,000
Optional Extra Members 20,000
Variable Salaries 20,000
Total Salaries : Rs. 185,000
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Finance Dept. (in Rs.)
Finance Head 50,000
Chartered Accountant (2) 80,000
Total Salaries : Rs. 130,000
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Land in Lease: Rs 5lakh per month(2lakh sq. feet)
Infrastructure requirements :Rs. 1500 Per sq. feet
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Normal : Rs 200
On week end: Rs 220
Bucket Seats : Rs 700
On week end: Rs 750
Cabin for couples : Rs 1000
On week end: Rs 1200
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A minimum of 200 bucket seats, 200 normaland 30 cabins per day.
On week end 300 bucket seats, 400 normal and
50 cabins per day. Average of 2lakh Rs collection on week days
Week ends collection 373000
Approx 7crore 20 Lakh Rs p.a. on week days Approx 3crore 58lakhs 8thousand on week end
p.a
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10 Lakh Rs per month from the differentoutlets
1 Lakh Rs per month for parking
80k per month of canteen
So approx 1 crore 41 Lakh 60thousand permonth from rents.
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Profit and Loss Account for Big Cinema For the year ending 31st March 2012 Particulars SCH
Amount Income Gross Receipt 121908000.0
Total ----------------- 121908000.0 Expenses Administrative Expenses 5100000.0
Operating Expenses 5000000.0
Total---------------
10100000.0
Profit 111808000.0
Profit after Tax
Net Profit 85000000.0
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Total Investment- 30 crore
Pay Back Period- It means to cover the initialcost in a period.
Expected per year income is 85000000.00
So, payback time will be 3 years 5monthsand20days.
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