PPT Export Management
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Transcript of PPT Export Management
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The term export is derived from the conceptual
meaning as to ship the goods and services out of the
port of a country.
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The seller of such goods and services is referred to as
an "exporter" who is based in the country of export
whereas the overseas based buyer is referred to as an
"importer".
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International Trade, "exports" refers to selling goods
and services produced in home country to other
markets.
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Any good or commodity, transported from one country
to another country in a legitimate fashion, typically for
use in trade.
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Export goods or services are provided to
foreign consumers by domestic producers.
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SCOPE
Increase in the volume of foreign trade.
It is the increase in the value or volume of trade over
the years. In 1950-51 the total value of our foreign
trade (including imports and exports) was only Rs.1251
crore. This has increased to $225.4 billion.
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Increase in Manufactured items
The export of unconventional goods such as chemicals,
machinery, transport equipments etc., is on the
increase.
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Broad based expansion
The diverse development of our economy has paved the
way for the export of new goods and services. Before
independence only 50 items found place in our export list.
Now more than 3000 items have been included in the
export list. Eg. Engineering goods, iron and steel, iron ore,
chemicals etc.
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Services
India has emerged as one of the important service
exporters in recent years. For India, services account
for 53% of GDP and 35% of total exports. Eg. IT, IT-
enabled services and BPO, KPO etc.
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Intra-Industry Trade
It refers to the trade between the countries in the
products of the same industry. For example, a country
simultaneously exports and imports steel, exports and
imports motor cars, etc.
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FUNCTIONS
Identifying the new market
Identifying the trends in the international market
Experiencing the international market
Foreign Direct Investment
Balance of payment
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ROLE OF EXPORT IN ECONOMIC DEVELOPMENT
Increasing specialization and the spillover effects of the
export sectors growth
Greater capacity utilization
Utilization of modern technology leads to greater
production
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Increasing effects of economies of scale,
industrialization and import of capital goods.
Benchmark of a countrys sustained growth in the year
1999 $33.20 US Dollars Billion and in the 2010 $
225.4 US Dollars Billion.
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Enhanced core-competencies and capabilities of
business- agricultural products, cereals, fruits and
vegetables, processed foods, marine products, gem and jewellery, engineering goods, software, IT and IT
enabled services, consultancy, financial services,
tourism etc.
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PLANNING FOR EXPORT
The emergence for planning for export is there now a
day, because of the trends.
Globalization enhanced the scope of business to face
the world as a market place.
Pace of technological development and R&D centers
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Internet and telecom technology advances
Knowledgeable market- competitors and customers
Demand for human resources or human capital without
national boundaries or borders
Service Industries are developing fast in all the international
markets.
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Design and execute effective and appropriate market
programmes
International Marketing is a Costly Process. It is not an
extension of the domestic market
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More than 50% of Indias exports are to developed
countries and they are planning towards a large
country like India- Hidden agendas to face future
competition.
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Identify new opportunities and increase trade on the one
hand, and on the other hand study the regulations and
new barriers with will come up in the various countries,
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MARKET ANALYSIS
Marketing Process
International Marketing is, an effort to find a global customer
whose needs can be satisfied by an exporter in a way better than
the competitor, and coordinating the entire marketing activities
consonance with the rules and regulations of both the countries
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o Needs of a global customer
o In a way better than competitor
o Coordinating Market Activities
o Follow the rules and regulations of both the exporting
and importing country.
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International Trade- steps
Survey of the Market
Decide on Market Product Configuration
Draw up a Marketing Strategy and Plan
Implement the Market Plan
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o Distribution
o Promotion
o
Packaging
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New Product Planning for Export Markets
Need and Importance
Research
Market Study
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Designing Products for the Export Market
Branding
Packaging
Labeling
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Product Positioning in Overseas Markets
The way how the product will be projected,
Differentiated from other competitive products,
Buyers perception
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Product Life-Cycle
o Marketing Mix
Product
Price
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Promotion
Place
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Agent
Commission Agent
Sole Distributor
Sole Importer
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Del Credere Agent
Retail Agents