Culture of Tourism

Developing a Culture of TourismDeveloping a Culture of Tourism

National and local gov’t National and local gov’t actively building actively building awareness about the awareness about the PhilippinesPhilippines

Conscious about Conscious about building strong value building strong value propositionspropositions

Developing access, Developing access, accommodations and accommodations and activities to tourist-activities to tourist-ready levelsready levels

Take full responsibility for tourist’s experience and quality of products

Take the initiative to make things happen

Enforce standards and good government

Ensure peace & Ensure peace & order (i.e., order (i.e., cleanliness, cleanliness, traffic)traffic)

Strong local Strong local community community participation participation

Commitment to Commitment to good, honest good, honest serviceservice

ATTRACT

A

ASSURE

AAttitudeAttitude

ChangeChange

ACCOUNTABILITY

A

A CULTURE OF TOURISM

• Making each Filipino a stakeholder in the Making each Filipino a stakeholder in the economic recovery and development of the economic recovery and development of the countrycountry

• Honesty, courtesy, fair pricing, quality Honesty, courtesy, fair pricing, quality standards and tourist-friendly servicesstandards and tourist-friendly services will will ensure greaterensure greater profitability for the Filipino, profitability for the Filipino, his family and his community.his family and his community.

• Tourism is the People’s BusinessTourism is the People’s Business