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CIRCULAIR ECONOMYMaking way for circular business models

EUROPEAN WEEK BRUSSEL10.10.17

Jan JonkerProfessor Sustainable Entrepreneurship

Nijmegen School of ManagementRadboud University- Nijmegen (NL)

10.10.2016 – 365 days later

WECONOMY:TRANSITIONECONOMY

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TRANSITION from ...-----------------------------------

CENTRAL ORGANISATIONS to NETWORKS

TRANSITION from ...-----------------------------------

PRODUCTS to SERVITIZATION

TRANSITION from ...-----------------------------------

LINEAIR to CIRCULAR

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do not forget...-----------------------------------

core-values ...

Impact of transition on ...-----------------------------------

BUSINESS MODELS.

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What is in a word ?...-----------------------------------

CIRCULAR ECONOMY.

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A FLORISHING CE?

• High-qualityvolume(mass)• Regional(National)(European)policies/regulations• Collaborativelogistics(smart)• Stateoftheart‘treatment’technology

• Investinsubstitution(materials)• Fosterlarge-scale(strategic)projects• Invest inchangeofattitude(B&C)

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LEVELS of CE?

• Closed-loops(materialsandassets)(B2B)• Cities(variouscapitalsincludingsocial)(B2C2G)• Regional(B2G2B)

Re-think

POLICY

... ambition Dutch National CircularEconomy Program RUTTE II

-----------------------------------2030 50% less ‘virgin materials’;

2050 100 % less.

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Regional ECONOMY of the FUTURE

AMBITIONProvince of Gelderland ...

the CE-HOTSPOT

100%waste-less by 2025

100%circular by 2035

How to proceed ?-----------------------------------Scale. Skills. Regulation.

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STATEMENT

There is no Blue-Print forthe Circular Economy

LEARNING BY DOING

Living LabsCommunities of PracticeExperiments of all sorts

---------------------Education

but ….

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BOOST CE PROGRAM

Large-scale, wicked, multi-party projects(minimum 4 years …or longer)

Address all aspects of organising circularity in a specific domain/field/sector.

Considerable investments (overcome ‘Valley of Death’)

BOOST CE PROGRAM

Business tot business (B2B)

Cities (seen as business models)

Regions (ecologies for circularity)

NAPPY RECYCLING

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CLOSING THE TEXTILE LOOP

WOLKAT – DAR – MIDWASTE ...

Regional databaseRE-USE and REFURBISH

spare-parts cars

GOVERNMENT as LAUNCHING CUSTOMER

AnnualspendingNL:

73billion,nationalgovernment600billion,Dutchbusiness

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SKILLS

IdentificationofnewknowledgeandskillsRegionalknowledgeagenda

Engagewiththelearning‘landscape’TogetheridentifyCEprofessions

Stimulatelabourmarketbygivingtheexample

REGULATION

Simplification- alignmentRoomtomanoeuvre

Labelling

Taskforceregulationsimplification?Websitetoaddresslegalissues?GovernanceInterventionsCE

FIVE AGENDA’s ?

Transition agenda

Knowledge, Technology and Finance Agenda

Policy-agenda (10 years >)

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THANK YOUfor your ATTENTION