PPC’s Biggest Success Factor (where the money is really made)

PPC’s Biggest Success Factor (where the money is really made)

Presented by:

Timothy SewardFounder/CEO

ROI Revolution

PPC’s Biggest Success Factor (where the money is really made)

The Big Picture

PPC Marketing

SEO/Organic Traffic

Mail Order Catalog

Word of Mouth

TV Commercials

Walk-in Traffic

Your Business

Overview

PPC’s Biggest Success Factor (where the money is really made)

3 Main PPC Success Drivers

Landing Page Optimization

Value Optimization

PPC Campaign

Optimization

Overview

PPC’s Biggest Success Factor (where the money is really made)

Value Optimization

• Right Product• Right Offer• Right Price• Right Company

Overview

Question: Do I want to buy this product from this company?

PPC’s Biggest Success Factor (where the money is really made)

Default Value Model

Ways to Optimize Value

PPC’s Biggest Success Factor (where the money is really made)

Simple Price Changes

Ways to Optimize Value

PPC’s Biggest Success Factor (where the money is really made)

How Price Affects Bottom Line

$80

$85

$90

$95

$100

$105

Product Cost Profit

Ways to Optimize Value

+1%+11%

Price Increase Profit Increase

=

PPC’s Biggest Success Factor (where the money is really made)

Creative Pricing

Ways to Optimize Value

PPC’s Biggest Success Factor (where the money is really made)

Providing More Value

Ways to Optimize Value

Perceived

Benefits

Emotional

Association

Perceived Price Valu

e

PPC’s Biggest Success Factor (where the money is really made)

Selling Additional Products

Ways to Optimize Value

PPC’s Biggest Success Factor (where the money is really made)

Example: Versioning

Ways to Optimize Value

PPC’s Biggest Success Factor (where the money is really made)

Continuity / Recurring Revenue

Ways to Optimize Value

PPC’s Biggest Success Factor (where the money is really made)

Decommoditize

Ways to Optimize Value

• Avoid Price Wars• More Loyal Customers• Product Stands Out Among

Competition

PPC’s Biggest Success Factor (where the money is really made)

Back to the Big Picture

Landing Page Optimization

Value Optimization

PPC Campaign Optimization

Benefits of Value Optimization

Website OfferAds

PPC’s Biggest Success Factor (where the money is really made)

Value Optimization & PPC

• Highest Lifetime Customer Value WINS

• Higher Ad Positions• More Opportunities and

New Advertising Channels• Affects All Traffic Channels

Benefits of Value Optimization

PPC’s Biggest Success Factor (where the money is really made)

Ways to Optimize Value

Example: Mixing Strategies

PPC’s Biggest Success Factor (where the money is really made)

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PPC’s Biggest Success Factor (where the money is really made)

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