WHAT IS PPC ?

PPC's full form is Pay per click and it is also known as cost per click .

In PPC advertising advertisers pay the publisher when the ad is clicked by consumer.

The most common form of PPC ads are displayed on search engine results pages (SERPs) .

Why PPC Do

Instant result

Total control over your campaign and your costs

Targeted

Pay only for performance

Timing

Step in PPC work

Website analysis

Keyword search

Campaign Structure

Campaign Management

Website Analysis

Website analysis is very useful before starting any PPC campaign on that website. It is important to make sure that the website hasnt got any problems

Irrelevant content.Irrelevant keywords.Navigation Problem. Slow loading Speed.

Keyword search

There are Five Match types of keyword search

Broad Match

Exact Match

Phrase Match

Broad Match Modifier

Negative Keywords

Match Type

Punctuation

To trigger your ad on

Example

exact match

[keyword]

an exact term and close variations of that exact term[adopt kittens chicago]

broad match

None

synonyms, related searches, and other relevant variationsadopt kittens chicago

broad match modifier+keywordclose variations but not synonyms or related searches+adopt +kittens +chicago

phrase match"keyword"a phrase and close variations of that phrase"adopt kittens" chicago

negative match-keywordsearches without the term-puppies

Campaign structure

Campaign

A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.

Ad group

A set of keywords, ads, and bids that is a key part of how your account is organized. Each ad campaign is made up of one or more ad groups.

Ad

An ad typically includes a link to your website and a description or promotion of your product or service.A small four line ads consisting headline,two short line of text and URL

Example of Top ads and side

Cookie Cutter Outletwww.CinciCakeandCandy.comHundreds of Amazing Shapes!Low Prices - Fast Delivery...

Cookie Cutter Outlet - Hundreds of Amazing Shapeswww.CinciCakeandCandy.comLow Prices - Fast Delivery...

Rules of making Ads

Headline: 25 character

Description line : 35 character

Description line :35 character

Display URL : 25 character

Destination URL :1024 char

Types of Ads

Text Ad

Image Ad

Wap Ad

Specialized search Ad

Product listing Ad

Display Ad

Dynamic search Ad

Campaign management

Any Pay Per Click (PPC) campaign requires constant research, testing and evaluation, as well as considerable PPC campaign management in order to provide the greatest return on investment (ROI).

Goal of campaign management

Reduce your cost - per - click

Protect your brand

Raise your quality score

Target your local market

Produce more qualified leads for less money

Return on investment

Campaign monitor

Ad position

Click through rate

Cost per click

Conversion

Quality score

Website

Overview

An advertising model unique to INTERNET .A small four line ads consisting headline,two short line of text and URLOne of the most powerful way of advertisingU can pay when ads get clicked on