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36 January 2019 | beautystorebusiness.com

The eyes are the windows to the soul. Perhaps that's why consumers have a big appetite for products designed to enhance them. Eyeliner, in particular, is in high demand. Transparency Market Research

forecasts that the category will grow more than 5 percent annually from 2017 to 2022, reaching a value of almost $2 billion. The overall global makeup market is expected to reach nearly $8 billion by the end of 2022. And no wonder–it’s a classic beauty item that can create an entire look with just the swipe of a pen.

In 2019, consumers will be adding a bit more glamour to their eye looks, says Lori Leib, creative director for Bodyography, a manufacturer of professional beauty products. “Sales of eyeshadow are at an all-time high due to the high demand for eyeshadow palettes across all brands,” Leib says. “However, due to the incredible success of our own Bodyography

Glitter Pigments, we can see that new age glitter products are making huge waves within beauty.” As such, Leib predicts that brands will be incorporating more glitter into their products, thanks to formulations that allow for highly pigmented, one-of-a-kind, multifaceted textures–without the usual mess.

Leib adds that tools in eye skin care will come to the forefront of eye beauty in 2019, with the trend including eye masks and patches, unique application tools and solutions for tightening and brightening skin. “I also predict that there will be more focus on men’s eye care, specifically due to the growing popularity of male-driven skincare ranges,” Leib concludes.

Whether your customers are looking to define their eyes or firm the skin around them, the following products may be just what they need. —Manyesha Batist

beautystorebusiness.com | January 2019 37

AN

EYE

FOR

BEAUTY

Help your customers stand out in a crowd

with well-treated, defined eyes.

Ardell ProfessionalArdell’s new line of 3D Faux

Mink Lashes offers crisscross, ultra-lightweight, multidimensional layers with extra curl and the look of full-volume lashes. The extra-fine, soft lash fibers feature tapered tips for a dramatic yet natural look. Suggested Retail

Price: $7.99 (each), ardelllashes.com

BH CosmeticsThe Studio Pro Waterproof

Brow Pomade features a quick-drying formula that works best

when applied with an angled brush to create fuller, thicker

arches. It’s available in six richly pigmented hues, from Blonde to

Ebony, to go with a wide range of hair colors. SRP: $3 (each), 

bhcosmetics.com

Cala ProductsThe Cala Perfect Brow Kit includes

Slant Tip Tweezers for removing stubborn, unwanted hairs; a Brush/Comb/Spoolie for shaping, brushing

and combing brow hair; a Mid Brow Razor for struggle-free,

between-the-brow shaving; and Brow Grooming Scissors for

trimming eyebrow hair. SRP: $7.50, calaproduct.com

38 January 2019 | beautystorebusiness.com

Voesh New YorkThe Voesh New York Eye Woke Up Like

This gold foil, leopard-pattern eye mask adds glam while getting rid of puffiness and dark circles under the eyes. The patches sit under each eye for 10 to 15 minutes. Upon removal, excess product may be gently patted, and no rinsing is needed. SRP: $4, theskinforum.com

GodefroyHeating eyelash curlers with Godefroy PermaCurl

Eyelash Curler Warming Station prior to curling lashes provides extra lift and hold. Plus, the

PermaCurl Eyelash Curling Gel works with the warming station to help

set and hold the curls in place all day. SRP: $15.99 (station) and

$9.95 (gel), godefroybeauty.com

Dermelect CosmeceuticalsRevitalite Professional Eyelid & Dark Circle Corrector is a 5-in-1 advanced eye treatment that addresses puffy bags, dark circles and drooping skin on the eyelids. The stainless steel, cool-tip

applicator soothes skin and provides a circulation boost, while the light-diffusing pigments brighten and rejuvenate eyes. SRP: $59, dermelect.com

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oost, while the RP: $59, dermelect.com

Satin Edge Spa ToolsThe Eyelash Extension

Volume Tweezer is a 100 percent stainless steel tool with an L-shaped head for multilash pickup. Ideal for picking up tiny lashes, the tweezer also separates and isolates. The tip closure provides a secure grip during application. SRP: $4.10, burmax.com

QosmedixThe eco-friendly Glitter Gel

Eye Mask Collection is made from biodegradable TPU material and treats puffy, tired

eyes. The masks can be warmed for a calming experience or chilled for post-treatment refreshment. They are individually wrapped, can be

cleaned with soap and water, and are available in Silver Sparkle, Rose Gold Sparkle and Gold Sparkle (shown). SRP: Call for pricing, qosmedix.com

Cover FXGlam & Glow Shimmer Veil Trio includes three sparkly, multidimensional crease-proof shades in Celestial (glistening pearl shimmer), Soleil (shimmering peachy pink) and Moonstone (shimmering topaz). Use the shades alone or together for a high-impact, glamorous eye look for any time of year. SRP: $25, coverfx.com

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Kara BeautyIn the midst of winter, the ES49 Galaxy Glitter Eyeshadow Palette adds sparkle to any eye look! The palette contains 15 luminous pressed shades that feature a brand new formula that uses finer glitter. If that wasn’t enough, even the packaging twinkles, which means it will stand out on your store’s shelves. SRP: $34.99, ilovekara.com

Gorgeous CosmeticsThe Kitty Kit contains everything your customers need to create a beautiful cat eye. Each kit includes iLine Liquid Eye Liner, which glides on smoothly for the perfect wing; a pair of Devillish Lashes, which

add drama and volume to the lash line; and the Madison Avenue Mascara, to complete the look. SRP: $28, gorgeouscosmetics.com

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Manna Kadar Cosmetics

Take a simple eye look to the next level with The Lash

Effect 5 pc Eyelash Set. Each kit includes five pairs of

easy-to-apply lashes and lash glue, for a natural look with

added length and volume. The luxurious, lightweight lashes are

made with synthetic hair and feel ultra-soft. SRP: $39,

mannakadarcosmetics.com

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Eye Mas

from biodegradable TPU material aeyes. The masks can be warmed for a calm

for post treatment refreshment They are individ

40 January 2019 | beautystorebusiness.com

Glo Skin BeautyFeaturing four vivid Cream Stay

Eye Shadow Sticks in Envy (metallic emerald), Halo (shimmer platinum),

Orbit (matte charcoal) and Canyon (matte clay), the limited-edition Envy Shadow Set

includes a stylish makeup bag. Use the shadow sticks to create neutral or jewel-toned eye looks

that stay for up to 12 hours, and each includes a built-in sharpener. SRP: $45, gloskinbeauty.com

BodyographyBodyography Disco Lux Glitter Pigments feature eyeshadow technology that combinesthe saturation of a loose pigment, the cushion of a cream and the silkiness of a powder into a high-shine glitter with a pearl finish. They’re available in Rosy/Purple, Black/Gold, Taupe and Chartreuse. SRP: $23 (each), bodyography.com

The Lash Applicator Kit contains stainless steel scissors for shaping; a stainless steel lash applicator for easier placement; a stainless steel, dual-tip tweezer for adjusting along the lash line; and a curler for blending false lashes with natural ones, along with five rubber replacement pads. SRP: $5.99, burmax.com

Beauty InspoBeauty InspoThe Lash Applicator Kit

contains stainless steel scissors

Contours RxLids by Design are medical-

grade, instant eyelid-correcting strips. They’re hypoallergenic,

latex free, dermatologist-tested and made to instantly

redesign and reshape eyelids. The correcting strips are great for sagging or excess skin and

heavy or asymmetrical lids. SRP: $35.95 to $39.95 (each),

contoursrx.com

i-Envy Professional Tapered End 100% Natural Hair lashes from i-Envy use razor-cut, tapered-end technology that causes each hair

to bend upward automatically for a more natural look. The lashes are made of top-quality, natural hair in exclusive

styles. SRP: $4.99, ienvyprofessional.com

Derma EHydrating Eye Cream works to

deeply moisturize, firm and tone the skin around the eyes. The fragrance-free cream blends

hyaluronic acid with pycnogenol, green tea, jojoba oil and vitamins A,C and E. Plus, it’s vegan, GMO- and

cruelty-free and made without parabens, sulfates, mineral oil or

lanolin. SRP: $21.50, dermae.com 

Babe LashLush & Luster 2-Step

Daily Lash Ritual features Babe Lash’s Essential Serum, an

award-winning formula that promotes the appearance of longer lashes, and the

Enhancing Conditioner, a gentle formulation that helps promote

the appearance of darker, fuller lashes. SRP: $110,

babelash.com

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Dose of ColorsPart of the Desi x Katy collaboration, the Friendcation eyeshadow palette features a mix of long-wearing neutral mattes and ultra-pigmented shimmers for a glistening finish. Apply them with a finger for intense color payoff or with a brush for softer coverage. It’s free of gluten, cruelty and parabens. SRP: $55, doseofcolors.com

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42 January 2019 | beautystorebusiness.com

TweezermanThe Tweezerman ProMaster

Lash Curler is designed to curl hard-to-reach lashes for deep-setand almond-shaped eyes. Its extra-wide opening helps

volumize every lash. It also sits comfortably against the

lash line without pinching or losing lashes along the corners of the eyes. 

SRP: $22, tweezerman.com

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Palladio BeautyThe Pro Eyeshadow Palette: Everyday

Glam Collection from Palladio features 35 multihued shadows in a range of finishes, including matte, pearl and metallic. The eyeshadows impart a velvety texture, rich color and maximum blendability with little to no fallout–and stay in place throughout the day. SRP: $20, palladiobeauty.com

DuoDuo Quick-Set Striplash

Adhesive is a water-resistant, latex- and formaldehyde-free

formulation that sets in just seconds. The soft-paddle applicator

allows for a no-mess, controlled application. Available in Clear and

Dark options. SRP: $7.99 (each), duoadhesives.com

Moda BrushThe Metallic Bold Eyes Kit is designed to

create endless, on-trend eye looks. With a beautiful gold design that’s eye-candy

in and of itself, the five-piece set includes Crease, Detail, Smudge and Line brushes

along with a zip case for storage and travel. SRP: $14.99, modabrush.com

Body DrenchBody Drench Renewing Under-Eye

Strips reduce undereye puffiness and diminish circles. They use seaweed to reduce the appearance of fine lines and wrinkles and licorice root to control puffiness and dark areas under the eye. The strips help rejuvenate the eyes in just 20 minutes. SRP: $4.99, bodydrench.com

Upper Canada SoapThe White Collagen Hydrogel

Under Eye Mask & Massage

Roller kit from Upper Canada Soap features a rollerball that can be used regularly to help massage away fine lines, puffiness and dark circles. The undereye mask adheres to the eye area with a soft gel-like texture as it provides additional moisture treatment. SRP: $11.50, uppercanadasoap.com

Reviva LabsFortified with an herbal complex and plant extracts that help diminish the look of bags, shadows and puffiness, Reviva Labs Eye Complex

Firming Creme improves circulation without overdrying the skin. Plus, it helps reduce the appearance of crow’s feet, fine lines and wrinkles. Now available in an airless pump. SRP: $18, revivalabs.com  

UltraUltra Aero Tweeze Slant Tip tweezers have expertly aligned, super-thin, hand-filed tips, as well as handles that reduce weight, improve grip and provide feather-light tension. The tweezers are available in Blue, Pink, Purple, White and Brushed Stainless finishes. They include a slim protective pouch and come with a lifetime guarantee. SRP: $19.99 (each), dencoultra.com

Ultra

44 January 2019 | beautystorebusiness.com

Mavala USAMavala Double-Lash contains a natural extract that is rich in vitamins and proteins to provide the appearance of longer, denser lashes. Your customers can simply brush the product onto lashes at night after removing makeup and expect to see noticeable results after 30 days of use. SRP: $39, mavala-usa.com

Beauty StrokesThe Beauty Strokes Streetwear Line & Define brush is a vegan, double-ended tool that can be used with cream, liquid and powder eye products. The flat brush can be dipped into wet cake eyeliner; the opposite end can be used to create a natural or dramatic look with eyeliner or powder. There are 12 brushes in the collection. SRP: $12.95, beautystrokes.com

FantaSeaThe Magnifying Head Lamp from FantaSea is perfect for increasing accuracy and speed while applying lash extensions. With adjustablelighting and lens angles, the instrument can be worn like eyeglasses or as a headband and features two LED lights, five interchangeable magnifying lenses and a removable lighting piece. Includes a plastic storage case. SRP: $21.90, burmax.com

Ardell BeautyThe Headliner Waterproof Liquid Eyeliner

from Ardell Beauty defines eyes and seamlessly blends faux lash bands.

Its precision-tapered felt tip produces a dramatic effect,

and its long-lasting, pure pigment stays on the skin.

SRP: $13.99, ardellbeauty.com

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Note CosmeticsFor added volume and bigger, bolder lashes, the paraben-free Deep Black

Mascara has a moisturizing formula made from sweet almond oil, botanicals, beeswax and vitamin E. This mascara nourishes lashes while protecting them against free radicals. SRP: $12, notecosmetics.com

botanicals, beeswax and vitamin E.This mascara nourishes lasheswhile protecting them againstfree radicals. SRP: $12, notecosmetics.com

Jane IredaleMystikol Powdered Eyeliner

features a built-in brush for smooth eyeliner lines or smudged smoky eyes. The

powder/cream formula is crease-proof, water-resistant

and available in six sultry shades (shown in Onyx).

SRP: $24, janeiredale.com

4Ever Magic Cosmetics The Double Shade Eyebrow Gel and Brush set contains a gel with two tones, a darker shade to define arches and a lighter shade for the inner brow. The water-resistant, vegan, cruelty-free gel features a creamy consistency and won’t smudge. The set includes a 2-in-1 Majestic Angled & Spoolie Eyebrow Brush for easy application. SRP: $35, 4evermagiccosmetics.com ■

Body ToolzThe Deluxe Eyebrow Kit contains a stainless steel fine-pointed tweezer, a pointed tweezer, a slanted tweezer, a facial scissor and a brow comb/brush. The tools are stored in a zipper case–perfect for on-the-go use or for at-home organization. SRP: $18, bodytoolz.com