Lead Generation

Case Study

Prepared by:

Bassem Ghali

Head of Client Strategy

Email: Bassem@GreenLotus.ca

Tel: 647.405.2525

Overview

Following a review of St Regis Homes requirements, and

completing a full competitive analysis, Green Lotus has found

that there are at least 3 other new home builders that have

similar products within a 10km radius.

The Green Lotus strategy has focused on producing high quality

leads, and maximizing the St. Regis Homes online marketing

budget.

Green Lotus has implemented a Google AdWords Campaign

with full traffic, leads and phone calls tracking. View the

campaign case study!

Overall Analysis

PPC impact on the website-overall performance analysis

Overall Visits: 467% increase

Overall Leads Generation: 1813% increase

PPC vs. Site Conversion Rate: 396% increase (0.9% vs. 3.57%)

Tablet & Smart Phone Visits: 305% increase

Start of PPC Campaign End of PPC Campaign

PPC Campaign Strategy

1 - Landing page optimization

One of the most important aspects of a successful PPC campaign is the campaign

landing page. Green Lotus has optimized the landing page to offer multiple points of

conversion in order to increase conversion rate and campaign effectiveness.

user friendly design

numerous conversion

points

video/slideshow

enabled

tracked online contact

form

tracked & recorded

phone calls

color scheme is

consistent with the

builder’s brand

PPC Campaign Strategy

2- Geo Targeting

Green Lotus Geographic Targeting tools allow clients to target specific locations,

languages, and hours of the day for better campaign performance.

PPC Campaign Strategy

3 - Keyword Optimization

Following the completion of a keywords & competitive analysis, Green Lotus created

an efficient keyword list that is highly targeted, and relevant to the client.

PPC Campaign Strategy

4 - Campaign Setup

Green Lotus has used and tested all Google AdWords targeting tools to drive

actionable analysis and optimize the campaign.

PPC Campaign Strategy

5 - Ad Copy

Green Lotus has created and tested multiple Ad Copies to increase CTR and

conversion rate.

PPC Campaign Strategy

6 - Conversion Tracking

Green Lotus has Implement all tracking codes required to track emails & phone leads.

PPC Campaign Analysis

62% 10%

22%

6%

Traffic Paid Traffic Organic Traffic

Direct Traffic Referral Traffic

58% 11%

27%

4%

Leads

Paid Traffic Organic Traffic

Direct Traffic Referral Traffic

Adwords Spend $$,$$$

Clicks over $18K

Avg. Cost Per Click $0.96

Total Email & Phone Leads 554

Leads Conversion Rate 2.93%

Cost Per Lead $32.66

Key Takeaways

Green Lotus has succeeded in creating a highly effective and targeted

campaign for St’ Regis Homes.

Green Lotus has demonstrated the efficiency of the campaign with the

use of the latest email & phone leads tracking tools.

Green Lotus has provided the client with tangible and actionable insights

throughout the campaign.

Green Lotus has delivered on client goals, getting quality and cost-

effective leads. The campaign has generated more than 550 leads at a

low cost of $32.66 per lead, with a high conversion rate of 2.93%.