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HOSTED BY:

Live Landing Page Critique

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Presenters

• Neil Patel– Co-founder of CrazyEgg and KISSmetrics

– Helps companies like Amazon, AOL, GM, HP and Viacom grow their revenue

– Find his blog at http://www.quicksprout.com

• Sam Owen– Account Manager/CRO Specialist at Hanapin

Marketing

– Blogger at PPC Hero

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Live Landing Page Clinic

A dive into the landing pages you submitted for us!• What we like• What we don’t like• Things you can test

• Note: Quick clarification on terminology –Conversion Rate Optimization, Landing Page, CRO, LPO

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

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Live Poll Question #1

What is your primary job role?#thinkppc

a. Web Designb. Web Developmentc. Online Marketing – PPC/SEO/Emaild. Managemente. Other

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Live Poll Question #2

How do you manage your Conversion Rate Optimization?#thinkppc

a. We don’t do any CROb. I manage it myselfc. I’m part of a team that manages itd. I outsource my CRO worke. I’m rethinking how my CRO is managed

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What is Landing Page Optimization?

• Testing• Testing some more• Finding out what worked from your tests• Testing that

Analyze

Test

Optimize

Test

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Analysis

• Qualitative Reviews– Ask yourself ‘What am I looking for?’– Does your page contain everything it needs?– Does this page appeal to the stage of the buying cycle my customers

are at?

• User Testing– Yourself, coworkers, friends & family– Tools like usertesting.com

• Analytics Platforms– Heat Maps– Conversion Funnel– In-Page Analytics– Time on site, Bounce Rate etc.

• Segment your results– New vs Returning, Location, Traffic Source

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A great landing page

• No ‘one size fits all’ solution• Ingredients to include

– Offer – Strong call to action– Proof – Give them a compelling reason to buy / sign up– Trust – Show your site is not a scam– Few obstacles – make your form or cart easy to use– Images – make it really obvious what they are buying and let them see

it clearly

• Get rid of clutter that doesn’t help any of these things

Don’t let your Landing Page show up on this show!

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Live Landing Page Clinic Time!

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Need Help?

Would you like help with either CRO or PPC management?

I’m interested in:

a.) 60 Day FREE Trial of Crazy Egg

d.) More information on PPC & CRO Management with Hanapin:

We handle the day-to-day management of your PPC account

— Including premium CRO management.

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Have more questions?

Thank you for attending Our Live Landing Page Critique! #thinkppc

• Or Contact us Directly:• Webinar Feedback: marketing@hanapinmarketing.com