PPC Career Landscape '09, PubCon Austin

Skills, Resumes, & Salaries

@joannalord | TheOnlineBeat.com

Presented by:

Joanna LordCo-Founder & CMO

TheOnlineBeat.com

Search & Compare Jobs Online

The Flip Side of Popularity


“Online marketing is a recession-proof career”

Our jobs still seeing growth&

We feel safe/job stability

Attracts new candidates&

Things get competitive


Stand Out & Succeed

• Expand Your Skill Set

• Showcase Yourself

• Manage Expectations

Skills Back Then


CreativeMethodical

Well-writtenAnalytical

Willing to experiment

Fast learner

Expand Your Skill Set


Skills Now

Coding knowledge

Well-networked Experienced

Social media knowledge

Brand expert

Researcher

Excellent writer

Human calculator

CreativeWeb design knowledge

Multi-platform knowledge

2nd & 3rd tier success Product developer

Data enthusiastInfo-seeker

Experimental

Team lead

Content creator

Rich media

Innovativethinker


How to Stay Ahead of the Curve


• Read the blogs, join forums, engage in comments, etc.

• Beta into everything,take the tutorials, set Google alerts

• Training weekends, conferences, etc.

• Ask for demonstrations of 3rd party tools

• Read the official updates, posts, etc.


A Marketer’s Resume Checklist


Use numbers, numbers, numbers

Show community engagement

List certifications

Highlight toolset experience

Establish authority (blogging, speaking, etc)

Showcase Yourself

@joannalord | TheOnlineBeat.comShowcase YourselfThe Art of Pimping

Yourself

Jump on

Reach out/Engage

Be sincere

Share knowledge

(Social Media Style)

78% of recruiters Google you before even contacting you

Give back

Titles & Salaries

@joannalord | TheOnlineBeat.comManage Expectations

What we don’t know:SpecificsCommission structures

What we do know:RangesAbility to train huge +Hybrid positions are good

Ultimately: Job title should fit what you do daily.

analyststrategistexecutive

Show Me the Money


• 5-year mark• Seeing a plateau• Next step? Add team members

Show Me the Money


• Similar signing salary• Continuous growth

Tweet Worthy Summaries


• Industry is stable, but growing more competitive• Expand skill set, stay informed• Go beyond traditional resume templates• Be active on the networks that make sense for your goals• Increase value by taking on leadership/training roles


That about does it…

Thank You!!Questions or Comments?

Email: [email protected]

Twitter: @joannalordwww.theonlinebeat.com

PPC Career Landscape '09, PubCon Austin

Career

Transcript of PPC Career Landscape '09, PubCon Austin