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PPC Advertising for Retail
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PPC Advertising for Retail Richard McKnight
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Transcript of PPC Advertising for Retail
PPC Advertising for RetailRichard McKnight
PPC Advertising for Retail
Topics
• Advanced Google / Bing Shopping– Custom Labels Segmentation– Improved Product Search– Product Level offers
• Expanded Text Ads• Exact Match Converting Terms– Research terms– Controlling budget
Advance Google Shopping
Margin & Segmentation
Bing Shopping Ads
Improved Product Search
Product Level Promotions
Search Page Heat Mapping
Expanded Text Ads
• PPC Text Ads Changing for mobile first• 50% extra ad copy• New second headline – improved CTR & relevance
Expanded Text Ads
• Part of the 4 top ads roll out• Ability to add two path fields
Exact Match Converters
PPC Attribution Analysis
Thank You