PPBM a Group 4 Snapple
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8/11/2019 PPBM a Group 4 Snapple
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Tie ups with restaurants (Non-fast food) Eg. Subway Educational institutions healthier option promotion More vending machines at daily points of waiting such as train stations etc
2) Find completely different applications Not in line with brand associations of consumers and against the requirement to bring back
the brand equity of Snapple
Step 2 : Promotion
Sponsorship Music/dance festivals Youth Convention
Product placements
Quirky youth oriented TV shows, movies and radio programs Tie ups with popular movies/tv shows for customized bottle caps etc (collectibles)
Contests Capture your Snapple moment
TV ads Storyboards conveying the Snapple lifestyle, using imagery that consumers associate
with Snapple (fresh grass, beach etc)