Will History Repeat Itself? Economic Convergence and Convergence
Pp16 exhibition, audience consumption, cross media convergence.
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Transcript of Pp16 exhibition, audience consumption, cross media convergence.
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Exhibition, Audience Consumption, Cross Media Convergence
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Audience Consumption
• Exhibition is when the film is shown (or exchanged) with the audience.
• Make a quick list of all the ways you can consume film.
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Audience Consumption
• Cinema • iMax cinema• Downloading– PC– Smart phone– Hard drive of games console
• Streaming– To PC/phone/console
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Consuming at the Cinema
• Multiplex cinema– Virgin– UCI
• Favour Hollywood films with tent pole audiences, marketing is larger>guaranteed audience/profit
• 9/10 films featured are Hollywood
• Independent cinema/Art house cinemas• Promote diversity in cinemas.• Show films that do not have large budgets, as well as rare films
or films that have a small target audience (specialist films).
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Referring to exam topics
• Account for how ownership and funding affects exhibition of your film.
• Account for how exhibition will target certain audiences.
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Technology in Exhibition
• Technology has changed the way audiences consume film.
• What are these technologies?– iMax– 3D
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iMax
• www.imax.com• 400imax cinemas operating in 44 countries.• Have the capacity to record and display images of
greater size and resolution that most conventional film systems.
• 22m x 16.1m – much larger than usual cinemas.• 3D• Benefits to consumer? – Cinematic experience
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3D
• 3D cinema
• Changed cinematic experience in 2009– Avatar– Alice in Wonderland
• What are the benefits to the institution? To the audience?
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• Write a paragraph outlining the changes in cinema exhibition in recent years.
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Audience Consumption
• Technology is also changing the wider patterns of audience consumption.
• Downloading– PC– Smart phone– Hard drive of games console
• Streaming– To PC/phone/console
• Piracy
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Cross Media Convergence
• These changing patterns of consumption are the result of:
• Technological Convergence
Two or more media technologies combining to benefit institutions or audiences. E.g. Film and internet medias.
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Downloading film –cross media convergence
• Changing the way we consume film– How we pay for films– Legal issues
How many different hardwares are there to store film on?
Benefits? On demand access. Miniaturisation. Portability.
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Streaming – cross media convergence
• Films that have been in TV– iplayer– itvplayer– Ch4 – film4Etc
Benefit: On demand access/portability/miniaturisation
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Task
• In groups (or for IS) work through the film process and make clear concise revision notes on where cross media convergence now features due to the increase of digital technology.
• Production • Post-production• Marketing• Distribution• Exhibition
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I.S
• Read about iMax cinemas using the link on slide 7
• Complete the notes on cross media convergence in the film process.