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PowerReviews Webinar: Turn Social into Sales Featuring Teleflora
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Essential Social Suite How to Turn Social into Sales 3/7/2012
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With 25% of all online time spent on social channels, businesses of all types are looking for a way to turn social activity into sales. PowerReviews® is offering the only solution to integrate all three key components of social success:- Social Content- Social Engagement- Social MeasurementTessa Wagner, Director of Product Management for Teleflora, the world’s leading flower delivery service, and Dave Hawley, Sr. Product Marketing Manger for PowerReviews, as they discuss how exciting new products leverage the three components of social: content, engagement, and measurement, to turn social into sales.
Transcript of PowerReviews Webinar: Turn Social into Sales Featuring Teleflora
Essential Social SuiteHow to Turn Social into Sales
3/7/2012
Dave Hawley Product Marketing
Today’s Speakers Agenda
Tessa WagnerDirector of Product Management
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Today’s Webinar Agenda
1. Turn Social Into Sales
2. The Essential Social Suite
3. Teleflora’s Success Story
4. Q & A
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• Enter your questions into the GoToWebinar Module
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The World Has Gone Social
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Customers, Not Brands, are Driving the Conversation
Brands AdvertisingPaid Media
Customers
RecommendationsQ & AReviewsEarned Media
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Brands Have Been Experimenting
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But Likes Don’t Equal Sales
Turn Social into Sales withPowerReviews’ Essential Social Suite™
The only solution to integrate the 3 key components of social success:
• Social Content• Social Engagement• Social Measurement
Use proven social techniques to drive sales where it matters.
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Social Content Attracts and Converts Customers
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Josh Himwich, Vice President
3X More Content 50% More Traffic 10% Higher Conversion
1 2 3
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Social Engagement Amplifies Content & Connects Advocates
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Push to Facebook Traffic From Facebook
Gamification Q & A
Love these headphones!
Checkout
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Social Measurement™ Tracks Social Content & Engagement
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Optimize Social To Drive Sales
Measure the increase in traffic from social activity
Track the impact of social activity on conversion
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• Teleflora makes it easy to select beautiful florist-delivered products by investing in the most modern technology, seeking continuous innovation and improvement.
• Proud to connect customers with the nation's best florists for more than 75 years.
Track the impact of social activity on conversion
Tessa WagnerDirector of Product Management
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• Increase visits and on-site engagement• Build powerful social experience • Amplify social content volume and reach • Drive more organic and referral traffic
Social Content, Engagement & Measurement Goals
“PowerReviews Essential Social Suite brings a human quality to social content. Social is a great way to
keep customers coming back to the site.
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• Integrated, Innovative Suite• Results• People
Why PowerReviews Essential Social Suite?
“I engage PowerReviews when I look to grow
Teleflora.com. I know they will have a great product
ready to take our site to the next level in social.
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Increase Visits, Content & Engagement with Powerful Social Experiences
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Amplify Content Volume and Reach Driving Organic and Referral Traffic
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• Fast integration• Increased social content, SEO
and referral traffic• Increased engagement• New audience exposure
A Win for Teleflora & Their Customers
Visit: www.teleflora.com/leader-board.asp
“Teleflora lets customers share their passion for our products in a way that drives the top line for
Teleflora. There is simply no way we could generate the
amount of content they do. It’s a real ‘win-win’ for our
customers and our company.
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PowerReviews Essential Social Suite
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Customer Reviews™ Attract & Convert Customers
3X
Social Content
10-50% more
organic traffic
14% increase in site
conversion
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Fast Social Answers™ Drive Conversions
Do this shoe come in kid’s sizes?
Yes, all shoes are available kid’s sizes.
Checkout
Asked on 12/20/2011 8:31 am
Answered on 12/20/2011 11:15 am
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Flexible Work Flow Queues Ensure Answers are Created Quickly
Q: Does this shoe come in kid’s sizes?
A: Yes, all shoes are available in kid’s sizes.
Expert
Verified Buyer
Crowdsource
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Social Discovery™ Amplifies Product Content to Create Traffic
YOUR SITE
Nikon is a great camera!
Should I buy this Nikon Camera from Staples?
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Social Discovery™ Increases Content Relevancy and Engagement
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Trending Product Updates Keep Social Users Engaged & Clicking
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Community Connects Advocates and Prospects and Drives Conversion
Q: Is this appropriate for toddlers?
A: Yes, my 2 year old loves it.
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Social Loyalty™ Amplifies Engagement, Content Volume and Influence
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Social Content
Social Loyalty Amplifies Content Creation Through Gamification
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Integrated Gamification & Content Drives Performance
Thank you for your review
You earned 10 points!
Thank you for answerYou’ve earned the Life Saver badge.
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Integrated Social Loyalty That’s Easy to Manage
Social Loyalty
Customer Reviews
Social Answers
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Integrated Social Measurement™ Provides Actionable Analysis
Optimize Social To Drive Sales
Measure the increase in traffic from social activity
Track the impact of social activity on conversion
Link Social Activity To Sales
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PowerReviews is the Social Performance Company
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96% Renewal Rate
27M Pieces of Social Content
Award Winning Technology
5,500 Brands
Q&A
Thank you for attending.
For a live demo, please call:
(866) 345-1461or email:
For more information on PowerReviews Essential Social Suite, please visit:
www.PowerReviews.com
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