2

4

5

Europe

UK Ireland

MacedoniaIsle of Man

Albania SerbiaBosnia Latvia

Sweden

Network

Japan Saudi

Arabia Kazakhstan Azerbaijan

Vietnam Cambodia

LaosQatar

China

BeijingWuhan

Hangzhou

Shanghai

ZambiaLibyaKenyaUgandaBotswanaSouth AfricaAlgeriaNamibia

Paraguay

HLB in the Spotlight

COHESIVE BRAND IMAGE

15

COMMUNICATION

Marketing Survey

Relationships with

marketers

Content

Executive Office news

NewsHLB Widget HLBi.com Map

NEWS WIDGET Increase search engine ranking

WEBSITE DEVELOPMENT: Case Studies & Partners’ in focus pages HLB China website - develop more locally

targeted languagesMore interactive; increase time spent on

site

CLIENTS & PROSPECTS External webinars &specialist blog

pagesVideos: Partner Interviews

Digital development: Actions

Marketing Survey

Relationships with

marketers

Content

Executive Office news

News

Member firm marketers

HLB Widget HLBi.com

Social MediaHLB

Contacts

Local Press Internal Clients

YouTube Twitter Linkdin

Map

DIGITAL DEVELOPMENT OF BRAND

48% who saw a brand on twitter did research on the brandSource: http://davidjcarr.wordpress.com/2010/01/05/2010-digital-trends-ideas-and-technologies-part-1/

Digital development: Importance

PROMOTING HLB – STAND OUT

MEASURES OF SUCCESS

Show increase in referral leads

Higher ranking in search engines

Higher profile of HLBI in the public domain

Increase in membership enquiries (138 in 2010)

Increase in local recognition of member firm

Increased member firm participation in campaigns and conferences

STRONGER and MORE RECOGNISED BRAND

Measures of success

TOGETHER, WE CAN DO THIS!