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Transcript of PowerPoint Presentationindustry.traveloregon.com/wp-content/uploads/2014/07/Travel-Orego… · Road...
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Oregon Travel Impacts 1991-2013, Dean Runyan Associates Available at: Industry.TravelOregon.com/Research/Economic-Impact/
Oregon Travel Impacts 1991-2013, Dean Runyan Associates Available at: Industry.TravelOregon.com/Research/Economic-Impact/
0% 5% 10% 15% 20% 25%
Travel
Other Manufact.
Software
Microelectronics
Forestry & Wood
Agriculture & Food
Percent of Total Oregon Gross Domestic Product
Outdoor Recreation Participation Report 2011, National Bike Dealer’s Association 2010 Report
0 10 20 30 40 50 60
Hiking
Car, backyard & RV camping
Road biking, mt biking & BMX
Freshwater, saltwater & fly fishing
Running, jogging & trail running
43 million
42.5 million
34.5 million
51.5 million
46.2 million
0 20 40 60 80 100
Hiking
Freshwater, saltwater & fly fishing
Birdwatching
Road biking, mt biking & BMX
Running, jogging & trail running
# of average outings / year
Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012
56 average outings / cyclist = 2.4 billion outings / year
Where are they from?
Oregon 67%
Washington 10%
California 8%
Idaho 1%
Other US States 14%
Who are they?
65% are men
46% are 35-54
26% are 55-64
78% have a Bachelors or Masters degree
58% have household income above $75k
9% have household income above $200k
Who are they: Other Activities
Hiking – 83%
Exploring the town – 75%
Eating at an establishment – 71%
Visiting a farmers market – 62%
Visiting a microbrewery – 58%
Total Trip Expenditures by Category, 2012
$8
$13
$16
$18
$17
$41
$50
$81
$67
$1
$3
$10
$15
$13
$22
$27
$0 $50 $100
Recreation and Entertainment
Airfare (if applicable)
All other retail
Bicycle related repairs/clothing/gear
Bicycle Event Fees
Groceries/snacks
Fuel/Gas/Transportation/Parking
Accommodations
Restaurants/Bars/Lounges
Millions
Overnight
Day
Spending – Day vs. Overnight
Overnight Trips
$310 Million 78%
Day Trips $90 Million
22%
overnight = 3 x the impact
Party-Trips by Type, 2012
10 (1%)
39 (3%)
51 (4%)
80 (7%)
91 (8%)
106 (9%)
351 (31%)
422 (37%)
0 200 400 600
Other cycling event
Organized group tour
Independent bicycle touring
Day mountain bike ride
Sanctioned bicycle race
Organized non-competitive group ride
As a recreational activity
Day road ride
Thousand Trips
Note: average party size (adults + children) is 3.4 people (overnight trips) and 2.7 people (day trips)
Total Trip Expenditures by Type, 2012
$2
$27
$28
$35
$37
$38
$81
$152
$0 $50 $100 $150 $200
Other cycling event
Organized group tour
Day mountain bike ride
Independent bicycle touring
Organized non-competitive group ride
Sanctioned bicycle race
Day road ride
As a recreational activity
Millions
Party-Trips by Region, 2012
20
44
66
93
41
78
60
5
51
65
54
146
201
227
0 100 200 300
Eastern
Southern
Coast
Central
Gorge/Mt.Hood
Willamette Valley
Portland Metro
Thousand Trips
Overnight
Day
Note: average party size (adults + children) is 3.4 people (overnight trips) and 2.7 people (day trips)
Total Trip Expenditures by Region, 2012
$15
$33
$30
$49
$70
$57
$56
$1
$6
$16
$8
$6
$22
$33
$0 $50 $100
Eastern
Southern
Gorge/Mt.Hood
Coast
Central
Willamette Valley
Portland Metro
Millions
Overnight
Day
Total Trip Expenditures by Region, 2012
$70M +
$50M to $70M
$25M to $50M
under $25M
EASTERN
CENTRAL
SOUTHERN
WILLAMETTE VALLEY
PORTLAND
COAST
GORGEMT.HOOD
Bicycle-Related Share of Travel Spending, 2012
10% +
4% to 10%
1% to 4%
EASTERN(4.6%)
CENTRAL (11.6%)
SOUTHERN(4.2%)
WILLAMETTE VALLEY (5.1%)
PORTLAND (2.3%)
COAST(3.6%)
GORGEMT.HOOD
(14.8%)
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