PowerPoint Presentation€¦ · three areas of focus; youth, military and diversity and inclusion....
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Transcript of PowerPoint Presentation€¦ · three areas of focus; youth, military and diversity and inclusion....
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PGA REACH is the 501(c)(3) charitable foundation of the PGA of America
The mission of PGA REACH is to impact lives by enabling access to PGA Professionals, PGA Sections and the game of golf
PGA REACH pursues this mission with three areas of focus; youth, military and diversity and inclusion
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The golf industry’s workforce, including PGA Membership, is demographically homogenous.
The economic power and cultural influence of multicultural audiences
continues to grow.
“If you can see it, you can be it.” It’s human nature to need to see others
that look like one’s self before engaging.
The industry is unable to innovate optimally and attract America’s new
consumer.
The industry is not gaining meaningful share of wallet from
Black Americans, Asian Americans or Hispanics*
America’s new consumer doesn’t see others that look like them delivering
the sport so they don’t engage.
*$3.5 trillion combined spending power
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• Awareness • Grow programming within Host Section• Jr. League Days• PGA HOPE Secretary’s Cup• PGA WORKS Fellowship Story
• Development• National Car Rental PGA REACH
Pro-Am Outings• Bellerive Country Club
• April 23• Point O’ Woods G&CC
• May 21• Ticket Sale Donations• Merchandise Tent Donations
WHO WE ARE
Dixon Schwabl is a full-service marketing communications firm with more than 100 clients nationally. The firm generated nearly $69 million in revenue in 2017.
• Based in Rochester, NY• Certified as a Minority and Women-Owned Business Enterprise
in New York and California• Ranked one of the 25 Best Small & Medium Workplaces in America by the consulting
firm Great Place to Work for 13 consecutive years, including #1 rankings in 2008 and 2010
• Ranked the #1 Marketing Firm to Work for in America by Great Place to Work and Fortune magazine in 2016
• Named one of the 2010 Top 20 Small Company Workplaces in the country by Inc. magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010, 2012, 2013, 2014, 2015 and 2017
• Ranked #22 on Ad Age’s 2015 Best Places to Work in Advertising & Media list
THE BIG, BIG PICTURE
120 30 11MARKETING
PROFESSIONALSYEARS OFBIG IDEAS
INTEGRATED SERVICES
A complete suite of services. All under one roof.
Many firms talk a good game about integration. Here, it’s in our marrow, synapses and HTML code. Our clients benefit from Dixon Schwabl’s team of more than 100 experts in all areas, all housed under one roof. For 30 years, we’ve been in the business of helping companies improve their presence in the public eye through sharp branding and advertising, strategic marketing and savvy public relations.
SERVICES OFFERED
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AGENCY EXPERIENCE
DIXON SCHWABL + PGA REACH
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PUBLIC RELATIONS UPDATE
• Elevating awareness of PGA REACH and Diversity & Inclusion
• Using media and influencer relations and outreach to engage reporters and digital influencers to tell your story
• Pitching national and regional media around significant testimonials, observances and milestones
− PGA Merchandise Show
− PGA WORKS Fellowship
− International Women’s Day/Women’s History Month
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SOCIAL MEDIA UPDATE
• Elevating awareness of PGA REACH
• Audience growth of 361% in the first two months
• Engagement rate on social media is 18.7%—16% above industry average—and the # of engagements (likes, comments, shares, link clicks, retweets) is up 2,666% in the first two months of 2018 compared to the last two months of 2017
• More than 11% of traffic to PGAREACH.org is driven by social (compared to 4.5% prior to DS taking over channels)
The PGA REACH Dynamic Signal App aggregates all social media into one, easy to use forum, and is the best way to stay up to date with PGA REACH.
You should have received an email to sign up – please let Kelsey know if you have any questions.
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