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PowerPoint Presentation RedesSociales... · Title: PowerPoint Presentation Author:...
Transcript of PowerPoint Presentation RedesSociales... · Title: PowerPoint Presentation Author:...
![Page 1: PowerPoint Presentation RedesSociales... · Title: PowerPoint Presentation Author: ��Mildred Acu�a Sossa Created Date: 10/27/2018 11:01:47 AM](https://reader033.fdocuments.in/reader033/viewer/2022051604/600417b48639d202bc7f1fc6/html5/thumbnails/1.jpg)
Hablemos de Instagram.
Rogelio UmañaTurismo y Transformación Digital:
Aprovechando Redes Sociales para Turismo.
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¿Cómo llegamos aquí?
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¿Cómo llegamos aquí?
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Trolltunga, Lago Ringedalsvatnet, Noruega.
2009 a 2014:
500 a 40,000
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1. Percepción de Autenticidad.
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@muradosmann
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“Ahora estás menos de 10 clics desde ver una imagen en Instagram
hasta la compra de un pasaje para visitarla.”
CHRIS BURKARD - Fotógrafo
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PARA RECORDAR:
Crear una estrategia propia o compartidaque saque provecho de la parte más humana,
cercana o orgánica de las locaciones o servicios.
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2. Experiencias Compartidas.
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Una nueva intimidad:
“Cada pequeño update, cada pedazo
individual de información social, es
insignificante por si mismo, aún
supremamente ordinario. Pero sumados, a
través del tiempo, estos pequeños trozos de
información se convierten en asombrosos y
sofisticados perfiles de la vida de tus
amigos y familiares.”
- Clive Thompson
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10 veces más
interacción que en
Facebook.
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PARA RECORDAR:
Facilitar momentos sociales, de detalle, sorpresa o servicio.
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3. Bajan las barreras de entrada.
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Las atracciones más instagrameadas:
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PARA RECORDAR:
Crear, señalar o co-descubirir lugares “Instagrameables”en distintas partes de locaciones y servicio.
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Las redes sociales no son
un canal para anunciarse,
sino una plataforma de
amplificación humana.
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GRACIAS