PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00...
Transcript of PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00...
Reason for Visit
Holiday45%
VFR 33%
Business16%
0
2
4
6
8
10
2011 2012 2013 2014 2015
Visitor Numbers
Origin of Visitor
GB
US
Germ
France
Other
2015 4.6m Trips
(No change)
2015 15.43m Nights
2015 £760m spend (+1%)
2020
TARGET 1 billion industry
Tourism NI Context
External Visitors
2.3m+5% Spend
£541m+5%
05
101520253035404550
20
10
20
11
20
12
20
13
20
14
20
15
Tourism Spend £m
OvernightTourism
Spend
0
50,000
100,000
150,000
200,000
250,000
300,000
20
10
20
11
20
12
20
13
20
14
20
15
Overnight Trips
OvernightTrips
Local Tourism Performance
Total Bed-Nights - 889,416 (2015) +10%
Source: NISRA 2015
Local Tourism Data
Record Occ.
88.9% Aug 16
Hotel Room Sales 2015
143,448
Hotel Occupancy
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
JAN
UA
RY
FEB
RU
AR
Y
MA
RC
H
AP
RIL
MA
Y
JUN
E
JULY
AU
GU
ST
SEP
TEM
BER
OC
TOB
ER
NO
VEM
BER
DEC
EMB
ER
Average Hotel Occupancy2012 (9 hotels)
Average Hotel Occupancy2013 (10 hotels)
Average Hotel Occupancy2014
Average Hotel Occupancy2015
Average Hotel Occupancy2016 (11 hotels)
Origin of Visitors - Market Share
2015 2015
NI45%
GB18%
ROI13%
US13%
ROW5%
EURO6%
Hotel Visitor Profiles
NI 14%(10%)
GB 15% (16%)
ROI 6% (5%)
US 22% (18%)
ROW 8%(10%)
EUROPEAN 35% (41%)
VIC Visitor Profiles
NOTE: NISRA 2015 – ORIGIN OF VISITORS NI 38%; OTHER 62%
Origin of Visitors
* Market Share prediction
2016 in brackets
2015 Reason for Visit
Holiday 33%
VFR 44%
Business 16%
Other 7%
Legacy Promotions
Legacy Promotions
Trade &
Consumer
Shows
Fam Visits by
Travel Trade &
Media
Trade
Leads
Destination Marketing
Nov 15 World Travel Market, London
Nov 15 ITOA Workshop, Derry *
Jan 16 Celtic Connections, Glasgow
Jan 16 ETOA, London
Jan 16 Holiday World, Dublin
Jan 16 TI Workshop, Copenhagen
Feb 16 Destination Derry Showcase, Dublin
Feb 16 Tourism NI Great Days Out, Belfast (NI/ROI)
Mar 16 St Patrick’s Day, Glasgow
Apr 16 Meet the Buyer, Belfast
June 16 TI European Team Workshop, Derry *
June 16 National Boat Show, Liverpool
July 16 National Pastoral Conf, Houston, US
Aug 16 St George’s Market, Belfast (Monthly - Oct)
Aug 16 NDM Ireland Specialist Workshop, Dublin
Sept 16 UK Inbound Workshop, Galgorm
Sept 16 TI Travel Trade Workshop, Amsterdam
Sept 16 GB Coach Operator Workshop, Belfast
Oct 16 Flavours of Ireland, London
Oct 16 BBC Good Food Show
Oct 16 TI German Workshop, Offenbach
Press Coverage
Runner Up
Press Coverage
Digital Engagement
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on behalf of the Team