PowerPoint Presentation ... fishing, game fishing Swimming - outdoor Adventure activity Boating...

download PowerPoint Presentation ... fishing, game fishing Swimming - outdoor Adventure activity Boating Other

of 69

  • date post

    26-Jul-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of PowerPoint Presentation ... fishing, game fishing Swimming - outdoor Adventure activity Boating...

  • – 18-22 May; 25-29 May; 1-5 June; 8-12 June

    https://www.visitscotland.org/research-insights/trends/uk-holiday-intentions

  • – UK residents: A nationally representative sample of the UK population aged 16+

    – Scotland residents: A nationally representative sample of the Scotland population aged 16+

    – Scotland Summer Intenders: Members of the public who state their next Scotland holiday or short break will

    be between July and September this year. For demographic questions ‘Scotland summer intenders’ includes

    anyone who is considering a trip in Scotland. For behaviour questions relating to a specific trip (e.g. type of

    accommodation), ‘Scotland summer intenders’ only includes people who are just considering Scotland, and no

    other destinations. This is to ensure that we are certain behaviour relates the trip in Scotland and not anywhere

    else. As a result, the base size of ‘Scotland summer intenders’ may change.

    – Scotland Winter Intenders: Members of the public who state their next Scotland holiday or short break will be

    from October 2020 to March 2021. For behaviour questions relating to a specific trip (e.g. type of

    accommodation), ‘Scotland summer intenders’ only includes people who are just considering Scotland, and no

    other destinations. This is to ensure that we are certain behaviour relates the trip in Scotland and not anywhere

    else. As a result, the base size of ‘Scotland summer intenders’ may change.

    – Mid May to Mid June research: Throughout the report, comparisons are made to the reporting that reflected

    the first four weeks of this research. The questionnaire and sample was identical to that used for this report and

    reflects fieldwork conducted between 18th May and 12th June. The purpose of this comparison is to demonstrate

    how intentions and attitudes have changed over time, particularly in light of the lifting of restrictions in recent

    weeks.

  • – Pre-nesters: Aged 16-34 without children in household

    – Families: Aged 16-64 with children in household

    – Older independents: Aged 35-64 with no children in household

    – Retirement age: Aged 65+.

    – A Higher managerial, administrative and professional

    – B Intermediate managerial, administrative and professional

    – C1 Supervisory, clerical and junior managerial, administrative and professional

    – C2 Skilled manual workers

    – D Semi-skilled and unskilled manual workers

    – E State pensioners, casual and lowest grade workers, unemployed with state benefits only

  • – Hotel/Motel/Inn

    – Guest house/B&B/Farmhouse

    – Commercial self-catering: Rental holiday flat/apartment or Rented holiday home

    – Private home: Second home/time share or Friends/relative’s home or In someone else’s private home on a

    commercial basis (e.g. Airbnb)

    – Caravan/Camping/Glamping: Touring caravan or Campervan/Motorhome or Static Caravan or Tent or

    Glamping/Alternative

    – Other accommodation: Hostel or other type of accommodation

    – Scotland Rural Destinations: Countryside or village + mountains or hills

  • VB11. Broadly speaking, how comfortable or uncomfortable would you feel doing the following in the next month or so? Base: All U.K. residents n=7,008; All Scotland residents n=996

  • QVB8a. Which of the following factors are contributing to you being ‘not very confident’ or ‘not at all confident’ about tak ing a U.K. short break or holiday between June and September? Base: U.K. residents not confident n=1169. Scotland residents not confident n=171

  • Table 1. Life stage and social grade combined, Percentage, Weeks 1-4, U.K.

    10% 9% 4%

    9% 5% 5%

    3% 1% 4%

    7% 4% 5%

    20% 15% 18%

    6% 7% 5%

    4% 2% 2%

    11% 21% 14%

    6% 10% 12%

    7% 2% 6%

    13% 16% 17%

    5% 7% 7%

  • Table 2. Visitor party by destination type for Scotland summer intenders, Percentage, Weeks 1-4, U.K.

  • Table 3. Accommodation type by destination type for Scotland intenders, Percentage, Weeks 1-4, U.K.

  • Restaurant/c afé/pub with

    outdoor seating

    Restaurant/café/ pub with indoor

    seating only

    Cinema/theatre Festival, exhibition, show or sports events

    across a large space

    Festival, exhibition, show or sports event in an enclosed space

    Nightclub

  • Garden or country

    park

    Castle, fort or other

    historic site

    Historic house/ palace,

    museum or art gallery

    Zoo/farm attraction

    Scenic/ historic railway

    Outdoor playground or activity centre e.g. climbing, ziplining,

    high ropes

    Aquarium Cathedral/ church or

    other religious

    attraction

    Theme park Indoor play or activity

    centre/ attraction

    Dungeon, prison or other underground attraction (e.g show cave, mine)

  • Mountain, hills or other rural areas

    Beach Coastal walk or trail

  • Walking/ hiking

    Cycling/ mountain

    biking

    Watching wildlife/

    bird watching

    Golf Fishing - sea angling, coarse fishing, game

    fishing

    Swimming - outdoor

    Adventure activity

    Boating Other watersports

    Horse riding, pony trekking

    Sailing

  • Retreat or meditation Spa/beauty/health treatments Swimming – indoor

  • Table 4. Destination intention of summer intenders by region of residence, Percentage, Weeks 1-4, U.K.

  • Table 5. Destination intention of winter intenders by region of residence, Percentage, Weeks 1-4, U.K.

  • Table 6. Visitor party of summer intenders by destination, Percentage, Weeks 1-4, U.K.

  • Table 7. Visitor party of winter intenders by destination, Percentage, Weeks 1-4, U.K.

  • Table 8 Accommodation preference of summer intenders by destination, Percentage, Weeks 1-4, U.K.

  • Table 9 Accommodation preference of winter intenders by destination, Percentage, Weeks 1-4, U.K.

  • Table 10. Destination type of summer intenders by destination, Percentage, Weeks 1-4, U.K.

  • Table 11. Destination type of winter intenders by destination, Percentage, Weeks 1-4, U.K.

  • £693 £694 £518 £496 £625 £640

  • mailto:research@visitscotland.com http://www.visitscotland.com/ http://www.visitscotland.org/