PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly...
Transcript of PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly...
![Page 1: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/1.jpg)
![Page 2: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/2.jpg)
![Page 3: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/3.jpg)
![Page 4: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/4.jpg)
![Page 5: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/5.jpg)
![Page 6: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/6.jpg)
![Page 7: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/7.jpg)
![Page 8: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/8.jpg)
![Page 9: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/9.jpg)
![Page 10: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/10.jpg)
![Page 11: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/11.jpg)
![Page 12: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/12.jpg)
![Page 13: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/13.jpg)
![Page 14: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/14.jpg)
![Page 15: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/15.jpg)
![Page 16: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/16.jpg)
![Page 17: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/17.jpg)
![Page 18: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/18.jpg)
![Page 19: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/19.jpg)
![Page 20: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/20.jpg)
![Page 21: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/21.jpg)
![Page 22: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/22.jpg)
![Page 23: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/23.jpg)
![Page 24: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/24.jpg)
![Page 25: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/25.jpg)
![Page 26: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/26.jpg)
![Page 27: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/27.jpg)
![Page 28: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/28.jpg)
![Page 29: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/29.jpg)
![Page 30: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/30.jpg)
![Page 31: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/31.jpg)
![Page 32: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/32.jpg)
![Page 33: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/33.jpg)
![Page 34: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/34.jpg)
![Page 35: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/35.jpg)
![Page 36: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/36.jpg)
![Page 37: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/37.jpg)
![Page 38: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/38.jpg)
![Page 39: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/39.jpg)
![Page 40: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/40.jpg)
![Page 41: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/41.jpg)
![Page 42: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/42.jpg)
![Page 43: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/43.jpg)
![Page 44: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/44.jpg)
![Page 45: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/45.jpg)
MOVEMENT GC
19 20 20 18 [77]
AO1: The candidate had referenced wide ranging contextual sources to establish a comprehensive set of ideas associated with movement and
had completed an initial analysis of existing advertisements. There was evidence of secure written analysis and a range of visual responses
showed the candidate’s substantial understanding of the work of Brent Coffman and Lichtfaktor. In the work of the former photographer, the
candidate might have examined composition in greater depth to ensure more confident studies within the design development. The candidate
was able to use the work of both photographers to generate strong ideas of his own.
AO2: Four initial ideas had been developed in considerable depth and the candidate had revealed a competent and confident exploitation of
appropriate software. Emerging designs had been effectively evaluated and refined accordingly. Within this body of work, several personal ideas
emerged and an asymmetrical design had been selected for further development and refinement. The candidate finally decided, however, to
revert to a design which contained a stronger focus on the promotional product. Whilst the candidate should be given credit for this sound design
decision, the symmetrical format of the final design was quite derivative of existing advertisements and the candidate’s own ideas had now been
somewhat subordinated.
AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful
photography. A wide range of inventive digital and traditional techniques had been employed to portray movement and to establish avenues for
further exploration. Critique of these ideas was relevant and effective.
AO4: The candidate had produced a very substantial body of work, extremely well organised with a clear progression and coherence. The
outcome was an effective, striking advertisement that was entirely fit for purpose. The commendable breadth of design studies revealed
considerable potential; perhaps through more perceptive selection and discrimination, the candidate’s original creativity might have emerged
more strongly within the final outcome.
![Page 46: PowerPoint Presentation · AO3: Many imaginative initial ideas had been established, predominantly derived from the candidate’s own extensive and purposeful photography. A wide](https://reader036.fdocuments.in/reader036/viewer/2022081613/5fb7290d791e572a5f72cb4c/html5/thumbnails/46.jpg)