PowerPoint Presentation · 9/11/2019 · Website Sources Sessions Share of Sources Paid The Trade...
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Transcript of PowerPoint Presentation · 9/11/2019 · Website Sources Sessions Share of Sources Paid The Trade...
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Clicks: 1,940 | CTR: 0.36%
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Mobile Desktop Tablet
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47.7%
42.3%
4.6%3.8%
0.9%0.7%
Display (TTD) Paid Facebook Direct Social Referral Organic Search
Website Sources Sessions Share of Sources
Paid
The Trade Desk 3,415 53.3%
Facebook 2,370 37.0%
Instagram 113 1.8%
Organic
Direct 250 3.9%
Facebook 201 3.1%
Search 40 0.6%
Other 13 0.2%
Most Visited PagesPage
ViewsStarted on
PageAvg. Time on
Page
Homepage 6,907 95.7% 1:28
/watch-our-videos 23 56.5% 5:00
/contact-us 19 15.8% 3:30
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Sessions
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Ad Impressions Reach Clicks Engagement CPC Frequency Ad Recall Lift Rate
Facebook Angler Webcard60,202 47,780 81 97 $2.41 1.27 6.52%
Facebook Carousel33,908 28,807 37 40 $2.04 1.20 4.38%
Facebook Kayaker Video114,2311 453,424 2,466 99,590 $1.46 2.09 9.28%
Facebook TITWL :15s768,614 390,304 1,808 64,718 $1.41 2.12 9.20%
Facebook TITWL :30s137,163 96,409 271 10,982 $1.29 1.37 8.73%
IG Stories Kayaker174,797 100,640 100 5,203 $8.42 1.49 2.07%
IG Angler Webcard20,331 16,871 8 19 $7.84 1.23 4.93%
IG Kayaker Video17,943 16,673 3 2,251 $0.93 1.04 4.10%
IG TITWL :15s65,746 49,418 21 7,818 $3.35 1.20 3.18%
IG TITWL :30s20,118 18,059 5 1,929 $0.46 1.07 2.49%
Total 2,441,133 1,218,385 4,800 192,647 $2.99 1.41 5.42%
Ad Post Likes Post Comments Total EngagementsEngagement Rate
Based on Imps.Engagement Rate
Based on FollowersProfile Median
Engagement RatePost Impressions
Hunter Lawrence3,041 19 3,060 8.35% 2.63% 1.80% 36,654
Shyanne Orvis1,943 37 1,980 7.84% 6.13% 5.20% 25,242
Abigail Lafleur-Shaffer473 19 492 N/A 4.18% 5.30% N/A
Meredith Drangin527 10 537 8.07% 3.15% 3.90% 6,657
Total 5,984 85 6,069 8.14% 3.42% 68,553
Ad Group Impressions Clicks CPC CTR
Audio | BT | Spotify 12,978 18 $18.11 0.14%
CTV | BT | All Audiences 44,015 78 $16.89 0.18%
Display | BT | Democrats 156,983 349 $3.01 0.22%
Display | BT | Outdoor Enthusiasts
239,261 354 $4.57 0.15%
Display | Crosspixel 2,597 5 $4.17 0.19%
Display | Factual 58,006 84 $5.20 0.14%
Video | BT | Democrats 57,010 641 $1.38 1.12%
Video | BT | Outdoor Enthusiasts 92,512 814 $1.70 0.88%
Video | Crosspixel 3,902 14 $5.02 0.36%
Video | PMP 18,793 129 $3.00 0.69%
Kargo – High Impact Display 545,551 1940 $2.46 0.36%
