PowerPoint-presentation · 2019. 6. 24. · YOGHURT "EJERI ILXSHAKE nne nne. nne. .91ru N3 13>1Å3...
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Transcript of PowerPoint-presentation · 2019. 6. 24. · YOGHURT "EJERI ILXSHAKE nne nne. nne. .91ru N3 13>1Å3...
OUR BUSINESS IDEA
NJIE develop innovative concepts to help health
conscience people to reach their goals more easily
OUR MISSION
To challenge everyone to take the next step to a healthier lifestyle
HÄLSA
EVENT
KOSTTILLSKOTT
UTBILDA
SPORTSWEAR
TRAVEL
FOODS
MEGA TRENDS
ProPudProtein pudding
ProPudProtein pudding
Protein pudding grew to 28 MEUR
in
2 years just in Sweden
…gave the consumer a completely new snack option…generated value to the trade
A new segment in the category was created
ProPudProtein milkshake
Source: AC Nielsen, T. Swedish Grocery, Value sales 1000 EUR
CONTINUING SUCCESS WITH PROPUD MILKSHAKE
Innovating on the mega convenience trend. Quick snack
0
5000
10000
15000
20000
25000
2016 2017 2018
ProPud Protein Drink
77,8%
22,2%
TWO INNOVATIONS - A LARGE MARKET SHARE IN THE GROWING ON THE GO CATEGORY
Källa: ICA POS. Value sales MAT May 2019
COTTAGE CHEESE
RICE DESSERT
DRIKING YOGHURT
DRINKING QUARK
QUARK
YOGHURT
PROTEIN DRINK
FLAVOURED MILKCOFFEE
JUICESMOOTHIE
INNOVATION IN DISTRIBUTION
