By 2019, 80% of the World's Internet Traffic

Will Be Video

“In five years, most of [Facebook] will be video,” CEO Mark Zuckerberg

Every social media platform has a native way to tell video stories

Directories

Retail

Travel

Publishing

Recruitment

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The ‘directory’ world

$9B market, but under pressure Annual growth of -6.5% 40% of market is Dex and YP

½ revenue from print Need to reinvent from solely

‘look up function’

The SMB digital marketing services universe

SMBs will spend $83 Billion on “Digital Marketing Services” this year

Growth market - current spend by SMBs on online video production is ~$3B, By 2020, SMBs will spend $12.8 on online video production, a 430% increase

Retail

Travel

Publishing

Real Estate

aggregators of individual/local product or service pages with organized assets & filters to search

business model that charges page ‘owners’ for page enhancements and distribution

What we mean by “listings” Mobile fuels the need for strong localized video*

Real Estate use Case:

Quality Better story structure More differentiation between

videos for similar SMB’s Motion graphics (not slide

show) Video B-rollConversion Text calls to action Interactive buttons SMB Engagement Leverages SMB assets (when

available) Automatically refreshes at set

frequencyIncreased Revenue Lower cost Scalable “living video” = native

versioning

Native social

versioning

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