PowerPoint - Overview of Solstice Sunglasess

©2016 Elijah Clark. All Rights Reserved

SOLSTICESUNGLASSESPresented By: Elijah Clark 29 January 2016

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TODAY’S Presentation Contents

Background

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S.W.O.T. Analysis

Keyword Targeting

Website Analysis

Positioning

Recommendations

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Company BackgroundWho is Solstice Sunglasses?

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Company Background

MISSIONThe company strives to deliver sophistication in everything they do, from environment to the brands they offer.

• SunglassHut.com• Oakley.com/Sunglasses

COMPETITORS

With destinations nation-wide, Solstice Sunglasses delivers a distinctive selection of sunglasses with knowledge and support to satisfy every customer.

PRODUCTSThe company offers luxury, designer, and sport sunglasses.

(866) 280-7620solsticesunglasses.com

CONTACT INFO

©2016 Elijah Clark. All Rights Reserved 4


Competitor Analysis

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Solstice SunglassHut Shadesdaddy

Product Value Good Good Good

Social Engagement Excellent Poor Good

Brand Awareness Good Excellent Poor

Website Traffic Poor Excellent Poor

Brand & Web Des. Poor Excellent Excellent

Marketing Efforts Poor Poor Excellent

Brand Reputation Good Good Good


S.W.O.T. AnalysisAreas of Improvement

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SWOT Analysis


SSTRENTHS

The company is active on social

networks and has a good reputation.

WWEAKNESSES

Does not have a well-developed

website and lacks in its marketing efforts, which

could help develop more website

traffic and sales.

OOPPORTUNITIES

The company should increase its marketing budget, which could help

increase site traffic. PPC has a positive

ROI.

TTHREATS

Growth in mobile usage. The

company does not have a responsive web design, which limits its marketing

reach.

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KEYWORD TARGETINGBe Relevant

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Keywords Desired


Fashion Sunglasses

Sport Sunglasses

Designer Sunglasses

3,600

4,400

18,100

Keyword Searches

18,100The company’s top selected

keyword is ”Designer Sunglasses.”

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Keyword Recommendations

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buy designer sunglasses

sunglasses com

sunglasses shop

soho sunglasses

solstice sunglass boutique

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11

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WEBSITE ANALYSISBrand Design and Layout

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Website Analysis

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✔ Content Value ⚠ Layout and Design ⚠ Load Time

⚠ Structure ✗ Blog ✗ Mobile Optimized

✗ Meta Keywords ✗ ALT and Image Tags ⚠ Keyword Density

⚠ Title Length ✗ Schema & OG Markup ⚠ Page Authority


Competitor Website Analysis

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Solstice SunglassHut Shadesdaddy

Domain Authority Poor Good Poor

Total Backlinks Poor Excellent Good

Linking Domains Poor Excellent Poor

Linking Pages Good Excellent Poor

Backlinks from .gov Excellent Good Poor

Backlinks from .edu Poor Excellent Good


Site Traffic

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Solstice SunglassHut Shadesdaddy$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$1,900 $0$17,500

35,200

334,700

28,900

PPC Budget Site Traffic

©2016 My Company. All Rights Reserved

POSITIONINGBe Found

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RECOMMENDATIONSHow to Improve

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RecommendationsBased on the analysis of Solstice Sunglasses, it is recommended that the company create an updated optimized website, and increase paid marketing budget.

Additionally, the company should focus its marketing efforts on relevant keywords based on search popularity.

IncreaseSales

IncreaseBudget

• Increase online marketing budget• Develop mobile optimized website

©2016 Elijah Clark. All Rights Reserved 1 8


Website Recommendations

3 ResponsiveThe website should be responsive to work on multiple web browsers and mobile devices.

4 Keyword OptimizeCurrently, the website is not optimized for its current keywords. Adding keywords to the landing pages will help increase SEO efforts.

1 New DesignThe design of the website is outdated and should be developed with updated look and feel.

2 More Text ContentThe website is image heavy and does not include enough relevant content to for search engine optimization needs.

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Paid Marketing Recommendations


Develop Trial MarketPlanSearch and select the desired keywords based on search data and business relevance.

Create marketing campaigns by using relevant keywords, titles, and content.

Test marketing campaigns using A/B testing methods to find the most optimal campaign.

Implement strategy based on trial results.

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About MEElijah Clark

Call Me

6209 Prairie Vista Dr.Arlington, TX 76001

(469) 567-0520

Facebook.com/ElijahClark

Twitter.com/ElijahGClark

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[email protected]

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PowerPoint - Overview of Solstice Sunglasess

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