Powerpoint on logitech

Welcome

On Case Logitech

Logitech Confidential

ID Name Program

11104012 Md. Mominul Islam MBA

12104012 Rajib Bosak MBA

12104017 Dilip Chandra Ghosh MBA

12104025 Md. Kuddus MBA

12104016 Md. Abdul Al Mamun MBA

11104032 Md. Arifuzzaman Miah MBA

Presented By:


Logitech

Founded Switzerland (October 2, 1981)

Founders• Daniel Borel • Pierluigi Zappacosta • Giacomo Marini

• “Logitech is a world leader in global provider of personal computer accessories headquartered in Romanel-sur-Morges, Switzerland. The company develops and markets products like peripheral devices for PCs, including keyboards, mice, microphones, game controllers and webcams. Logitech also makes home and computer speakers, headphones, wireless audio devices, as well as audio devices for MP3 players and mobile phones.”

• Logitech purpose is to provide user-friendly interfaces with agility and low cost.


Headquarters:Romanel-sur-Morges

Switzerland.

Area served : Worldwide

Key people• Guerrino De Luca (Chairman and acting CEO)• Erik Bardman (SVP, Finance and CFO)

Industry : Computer peripherals


Logo :

Website : www.logitech.com

Current performance:

CURRENT SITUATION

• 1981 – Established in Switzerland by Daniel Borel & Pierluigi Zappacosta & Giacomo Marini.

• 1982 – introduces its first computer mouse, the P4• 1984 – introduces the C7, which sells for under $100 and does

not require a separate power supply.• 1989 –introduces the Series 9 mouse.• 1997 –first USB mouse• 2000 –Optical sensor to track movement mouse.• 2003 – exceeds $1b in annual revenue; ships its 500m mouse• 2005 – opens new facility in Suzhou, China• 2006 – 130 new products; 143m products shipped worldwide


• Global operations– California – marketing, finance, and logistics (some R&D)– Switzerland – research and development (programming)– Ireland – design, mechanical engineering, sales support– Netherlands – European distribution– Taiwan – worldwide operations– Suzhou, China – manufacturing

• Performance– more than 11000 employees– distribution in more than 100 countries– projected sales, $2.4 billion (11% OEM; 89% retail)

LOGITECH TODAY


Mar 2009 Mar 2010 Mar 2011 Mar 2012

Revenues 2.209B 1.967B 2.363B 2.316B

Gross Profit 691.23M 626.89M 836.50M 776.59M

Net Income 107.03M 64.95M 128.46M 71.45M

Assets 1.422B 1.600B 1.862B 1.856B

Current Liabilities 289.29M 440.29M 470.72M 487.79M

Shareholder's Equity

997.70M999.71M 1.205B 1.150B

Net change in Cash 10.4 -172.8 158.0 0.4


FINANCIAL INFORMATION

oKeyboardsoWebcamsoSpeakerso headphonesoGaming devicesoNetwork music systemsoVideo-security solutionsoRemote controlsoDigital Writing

LOGITECH PRODUCTSLogitech Confidential

LOGITECH PRODUCTS

1982 1984 1989


Ii’s products are now distributed worldwide, in over 100 countries.

2012

Guerrino De Luca Chairman of Logitech's board of directors Acting President & Chief Executive Officer

Junien Labrousse Executive Vice President

Products

Erik Bardman Sr. Vice President

Chief Financial OfficerFinance

Werner HeidSr. Vice PresidentSales & Marketing

TOP MANAGEMENT


The interface that links people and information will transform the way they work, learn, communicate & play

Vision Statement

Mission Statement

Logitech brings to market tools that enrich the interface between people and information


The company is facing a tremendous competition of its operating business. The products of Logitech are highly competitive overall world. The main competitive factors for the company are given below:

Frequent introduction of new products. Rapid technological advances. Competitors frequently cut prices of their products.Product quality and reliability.Availability of productsMarketing and distribution capability.Service and support.

Above are the main threats for the company. So if company want to survive in competition ,must have to concentrate above factors.

EXTERNAL ENVIRONMENT GENERAL


Industry environmentThe local companies of China are trying to emulate with multinational

companies. The models of Chinese companies are vary from one to another. But generally offers qualitative products at a chipper price. Firstly Chinese companies try to take idea about concern industry and try to become second position in their home market rather than third or fourth position. It is true that they are not economically viable but day by day progressing.

STRENGTHS OF THE COMPANY ARE WORLDWIDE REPUTATION, QUALITATIVE PRODUCTS, ADEQUATE RESOURCE, EXPERIENCED EMPLOYEE, EXCELLENT MARKETING STRATEGY, AVAILABILITY OF

PRODUCTS, WORLDWIDE MARKETING.

THE COMPANY OPERATES ITS BUSINESS ON A GEOGRAPHIC BASIS. THE COMPANY REPORTABLE OPERATING SEGMENTS CONSISTED OF

THE AMERICAS, CHAINA AND ASIA PACIFIC. THE RETAIL SEGMENT OPERATED LOGITECH- OWNED RETAIL STORES IN THE CHAINA AND IN

INTERNATIONAL MARKETS.


Corporate Structure

Matrix structure of management.

Corporate Culture

Global mindset. Efficiency. Transparency and visibility Strong project management practices.

INTERNAL ENVIRONMENTLogitech Confidential

Logitech operates their business over the California,Switzerland,China and many other countries.Logitech `s products distribution in more than 100 countries.Logitech has sales apporach are retail sales,direct and indirect distribution channels and business with others company.

Marketing mix

Product: Innovative products internationally. Price: Buying power of international market. Promotion: Logitech should continue promotion of its products on the

ground of innovation, style and technical elegance, internationally. Place: Eastern Europe, Middle East, and North Africa regions, Americas

and in Asia Pacific in Asian

MARKETING Logitech Confidential

In 2008-2009 hit hard on Logitech`s business. Sales figures were decrease $2.00 bill. From 2.2 bill in 2010

to 2009.Operating income was also decrease $78 mill from $110 mill

the previous year.Net income was decrease $65 mill from $107 mill in the

previous year.Gross margin was increase 31.9% to 31.3% in previous year.

FINANCE


SWOT ANALYSIS


Strengths Weaknesses Opportunities Threats

Strong ManagementBrand NameUnique ProductsCost Advantages

Online PresenceCost StructureCustomer Service

Online MarketFragmented MarkeNew Services New Products

Bad EconomyMature MarketsIntense CompetitionPolitical Risk

Logitech implemented a strategy of innovation

To enhance products with the technologic. To create the most advanced software. Most innovative and collaborative experience for customer. To enhance future portfolios. Expend the depth of the peripheral product line Quick cam PC of connecting corporation. Develop close partnerships with specific platforms.[Phone and

Blackberry]. Produce apps [applications for each platform. And Produce ` platform neutral’ apps by using he mobile web.

IDENTIFICATION OF STRATEGIC ISSUES


Recommendations


To seek long term profitable growth. Offering the highest quality products. Promote more electronic or digital peripherals. Promote environmental friendlier products. The passion and dedication of employees. Setup and distribute domestically in China and India. Focused strategies on reducing dependencies on suppliers

including retail sales channel. Maintain current strategy. Brand Establishment. Mouse Advancements.

THANKS EVERYBODY TO BE PATIENT


Powerpoint on logitech

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