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- 1. MEDIACONGLOMERATESDNA FILMS
2. ABOUT DNA FILMSDNA Films is an independent film production company set up in 1997 by Duncan Kenworthy & AndrewMacDonald two credited film directors. They have produced a relatively small number of films that havebeen successful both commercially and critically, including: 28 Weeks Later (2007) Sunshine (2007) Notes on a Scandal (2006) The History Boys (2006) The Last King of Scotland (2006)DNA films have a distribution agreement with Fox Searchlight , a subsidiary of 20th Century Fox thatspecializes in independent and British films.This is an example of synergy, where two companies work together for mutual benefit. 3. COMPANY STRUCTUREHow is the company structured?Dna films are a British film production company, founded by Duncan ken worthyand Andrew Macdonald.The Distributor is 20th century FOX.20th century fox owned by news co-operationhttp://en.wikipedia.org/wiki/DNA_Filmshttp://en.wikipedia.org/wiki/20th_Century_Foxhttp://en.wikipedia.org/wiki/News_Corporation 4. GENRE OF FILMSTheir genre is mainly drama, their main demographic seems to be adults, children are less likely to wantto watch them. Their films have quite a few British actors in them. They seem to be targeting a Britishaudience because of the subject of the film e.g. The Last King Of Scotland;http://www.youtube.com/watch?v=iV_QgKJFZP0 is about Idi Amin and is based on a truestory, Amelia; http://www.youtube.com/watch?v=ioZCEpRLpxois based on Amelia Earhart, the information comes from books. Notes on a Scandal is full of Britishactors; http://www.youtube.com/watch?v=AruRpjQquQQ 5. PRODUCTION, DISTRIBUTI ON & EXHIBITIONNever Let Me GoProduction:-Never Let Me Go is a 2010 British dystopian drama film based on Kazui Ishiguro 2005 novel. Mark Romanek directed the film from a screenplayby Alex Garland.In 2008 Ishiguro was named 32nd on the Times list of greatest British writers since 1945.Romanek asked Ishiguro for the rights to the film before he had finished reading the book.Romanek is an American film-maker notable successes include:Film:One Hour Photo with Robin Williams (2003)Music:Michael & Janet Jackson ScreamJayZ 99 Problems. 6. Ishiguros book was turned into a science-fiction genre for the film.British actors/actresses were used predominantly for this film, including Carey Mulligan, Kiera Knightly and Andrew Garfield (who has joint US-UK citizenship)Distribution:- The film was distributed by Fox Searchlight Pictures to cinemas in the United States on 15 September 2010, where it was given alimited release. It opened on 14 January 2011 in the United Kingdom. In the United States, Never Let Me Go opened at four theatres, grossingover $111,000 during its first weekend, eventually growing to $2.5 million. The movie got off to a better start in its first weekend in theUK, earning 625,000 (US$1,009,750) and taking ninth place at the box officeExhibition:-The film was premiered at the 37th Telluride Film Festival, where it received positive reviews from critics. To date, Never Let Me Go has earned$9.4 million at the box office and an additional $1.8 million in DVD sales revenue. Never Let Me Go was met with generally positive reviews fromfilm critics, with most reviewers praising the casts overall performances. It was placed on several critics top ten lists for the year.Mulligans performance in this film as Kathy is acclaimed, including a win for Best Actress at the British Independent Film Awards.