05.2015

of the Americans are overweight 70%

80% Nutrition 20%

Fitness

The importance of

Nutrition to Our Health is HUGE

Nutrition Fitness

1 of 10 Americans is using a Fitness Tracker

• There are no Nutrition Trackers

• It’s not fun

Reach dietary goals – with a SMILE Improved eating habits

Real-time coaching

BitBite is the first automated Nutrition Tracking Technology and IT IS FUN!!!

Audio analysis algorithms analyze the way you eat

Builds a multivariate model for assessing your individual eating patterns

Gamification modules encourage you to reach your goal

How does it work

Patent pending

1

3

2 4

Microphones in Off-the-shelf devices monitor eating sounds

The audio waves are sent to the app

BitBite analyzes eating patterns

Real time coaching & community help reach goals

Why should I use it?

Fun to use

Reach goals

Effective motivators

Get healthier

Amazing tech

Users Great feedback, paying customers

Business Signed POCs with HW and Diet Companies

(Motorola, Jabra)

Clinical A large community of

clinicians support BitBite

Market 5B$ Hearables >70B$ Diet market

Validation

Confidential 10

• Fitness tracker sales will triple by 2018

• Fitness tracker market to hit $2.2 billion (2014)

• 70% of the Americans are overweight

• 25% of the Americans are on a diet right now

The global market for “hearables” technology expected to reach $5B by 2018

The Bluetooth wireless audio market > 250M units

Market

http://venturebeat.com/2014/11/25/fitness-tracker-sales-will-triple-by-2018-then-smartwatches-take-over-report/http://mobihealthnews.com/33256/prediction-fitness-tracker-market-to-hit-2-2-billion-this-year/

Healbe GoBe Calories counter

via wristband

Vessyl Smart cup

Bite Counter Clemson

University

Automatic Ingestion Monitor University

of Alabama

Competition

Confidential

Goto Market – Distribution Channels

Headset Manufacturers BitBite’s App

Insurance & Diet Players BitBite’s App & Device

• 250M headsets are sold each year • BitBite as a service add-on

• Doctors, Dietitians will offer BitBite to their patients

• Health insurance & Corporate Wellness plans will offer BitBite

Audio analysis algorithms analyze the way you eat

Builds a multivariate model for assessing your individual eating patterns

Coaches you until your goal is reached

Etai Granit CEO MBA, Serial entrepreneurial with 18 years of tech experience.

Elad Azaria R&D Manager BsC, Experienced project manager and system engineering

Nimrod Ashkenazi Head of Design M.Des, Experienced product designer, UX and marketing

Guy Ben-Haim Product Manager MBA, Formal Sr. Strategic Planner at Intel

Giorgos Siantikos

Chief Architect

BsC, Expert in signal processing and coding

Theodoros Giannakopoulos Chief Scientist PhD, Expert in signal processing, machine learning and pattern recognition

The Team

BitBite = one of the 5 digital health trends for 2015!

Successful crowd funding campaign

Finalists of WT Innovation World

Cup

http://www.innovationworldcup.com/2015/01/wearable-technologies-heroes-year-finalists-wt-innovation-world-cup-will-show-many-worlds-first-wt-conference-munich-2/

a part of it