Good morning!

Media Literacy for the Information ProfessionalDay one

Monday May 3 2010

Summer School Seminar Media Literacy for the Information Professional

Seminar Goals, Learning Objectives and Products

Seminar Goal

At the end of the seminar you have designed a media literacy workshop within your expert theme.

Who are you?

What are your learning needs?

Learning Objectives

You can explain the concept of media literacy.

You can differentiate between various media literacies.

You can apply various teaching methods.

You can explain the importance of media literacy.

You can convince contractors of the importance of your own workshop.

You can formulate learning objectives.

You can choose the suitable teaching method for the learning objectives of your workshop.

You can test the formulated learning objectives with the right tools.

You can design a workshop in which you teach relevant knowledge, skills and attitudes on media literacy.

Day by Day

Monday May 3rd: focus on Media Literacy

Tuesday May 4th: focus on Teaching Methods

Wednesday May 5th: demonstrations of the designed workshops

The program for today

9.30 Getting to know each other and Seminar Goals

11.15 Coffee Break

11.30 Media Literacy12.00 Assignment: target group and learning needs

13.00 – 14.00 Lunch

14.00 Assignment prepare expert group presentation15.00 Expert group presentations16.15 Looking Back and Looking Forward

16.30 End

Getting to know each other

Answer the following questions on paper (a3)

• What is your name?• Where are you from?• Where do your work or study?• What expert group are you in?• What do you wish to learn during this seminar?• How do you wish to to apply the things you learn in this seminar?• What are your learning needs?

Write down the title of your favourite book/film/website/game (with a short explanation)

Quiz Time

Self test: write down the questions (numbers) and answers (letters) on a piece of paper. We will look into the answers right after the quiz.

1.Potter's book takes a _________________ approach to media literacy.

A Personal

B Positive

C Negative

D Cultural

2. Personal locus is a building block of media literacy. Your personal locus is composed of ___________________ and ___________________.

A Access and control

B Goals and access

C Access and drives

D Goals and drives

3. _________________________ is/are organized information in a person's memory.

A Knowledge structures

B Personal locus

C Media literacy

D Literacy skills

A Contextual and confirmed.

B Delivered via media.

C Accepted beliefs that cannot be verified.

D Raw, unprocessed, and context free.

4. Factual information consists of information that is

5. If I take existing elements and construct a new structure, I am using my ______________ skill.

A Analysis

B Evaluation

C Grouping

D Synthesis

6. When we move into the intensive development stage of media literacy, we become able to

A Recognize our decisions affect society.

B Make comparisons among different messages.

C Seek out different forms of narrative.

D Develop detailed information on particular topics.

7. From a media literacy perspective, "programming" is the process of

A Deciding what we want to consume.

B Coding our mind to make more informed choices.

C Developing an appetite for wider variety.

D Creating a television network line-up.

Answers

1.Potter's book takes a _________________ approach to media literacy.

A Personal

B Positive

C Negative

D Cultural

2. Personal locus is a building block of media literacy. Your personal locus is composed of ___________________ and ___________________.

A Access and control

B Goals and access

C Access and drives

D Goals and drives

3. _________________________ is/are organized information in a person's memory.

A Knowledge structures

B Personal locus

C Media literacy

D Literacy skills

A Contextual and confirmed.

B Delivered via media.

C Accepted beliefs that cannot be verified.

D Raw, unprocessed, and context free.

4. Factual information consists of information that is

5. If I take existing elements and construct a new structure, I am using my ______________ skill.

A Analysis

B Evaluation

C Grouping

D Synthesis

6. When we move into the intensive development stage of media literacy, we become able to

A Recognize our decisions affect society.

B Make comparisons among different messages.

C Seek out different forms of narrative.

D Develop detailed information on particular topics.

7. From a media literacy perspective, "programming" is the process of

A Deciding what we want to consume.

B Coding our mind to make more informed choices.

C Developing an appetite wider variety.

D Creating a television network line-up.

Extra questions

A. Social information consists of information that is

A Accepted beliefs that cannot be verified.

B Contextual and confirmed.

C Raw, unprocessed, and context free.

D Delivered via media.

B. Which of the following skills allows you to determine if there is a pattern and then make a generalization based on that pattern?

A Deduction

B Synthesis

C Evaluation

D Induction

C. Which of the following is NOT one of the dimensions of media literacy?

A Moral

B Critical

C Emotional

D Cognitive

D. When you are able to recognize that the way a product looks in an advertisement isn't as it will be in reality, you are in the __________________ stage of media literacy development.

A Narrative acquisition

B Critical appreciation

C Intensive development

D Developing skepticism

A. Social information consists of information that is

A Accepted beliefs that cannot be verified.

B Contextual and confirmed.

C Raw, unprocessed, and context free.

D Delivered via media.

B. Which of the following skills allows you to determine if there is a pattern and then make a generalization based on that pattern?

A Deduction

B Synthesis

C Evaluation

D Induction

C. Which of the following is NOT one of the dimensions of media literacy?

A Moral

B Critical

C Emotional

D Cognitive

D. When you are able to recognize that the way a product looks in an advertisement isn't as it will be in reality, you are in the __________________ stage of media literacy development.

A Narrative acquisition

B Critical appreciation

C Intensive development

D Developing skepticism

Assignment 1

Who is your target group? What are their learning needs?• Exchange the answers to the reading questions of the expert readings.• Decide on target group for your workshop.• What are their learning needs?• Write down 3 learning needs on 3 different post its (individually)• Exchange within your expert group• Use the seven skills Potter has formulated as a guide and make your

learning needs more specifically targeted to your target group and make them more concrete.

• Visualize your target group and their learning needs in a collageusing the magazines and postcards we provided.

The seven skills of Media Literacy(according to J.W. Potter)

Analysis breaking down a message into meaningful elements

Evaluation judging the value of an element; the judgment is made by comparing a message element to some standard

Grouping determining which elements are alike in some way; determining how a group of elements is different from another group of elements

Induction inferring a pattern across a small set of elements, the generalizing the pattern to all elements in the set

Deduction using general principles to explain particulars

Synthesis assembling elements into a new structure

Abstracting creating a brief, clear, and accurate description capturing the essence of a message in a smaller number of words than the message itself

Assignment 2

Expert group presentationIn your expert group prepare a short presentation (appr. 5 mins) about:• The expert readings (use the reading questions as a guide)• The two best and the two worst practices (and explanation)• Your target group (visualized and in words)• The skills you find important to work at during the workshop you are

going to design

Audience:• Write down at least one question and one suggestion for every other

group.• Write down the feedback on the other groups on the feedback form.• Write down the feedback other groups get that is useful to you.

Plenary Evaluation

What did you learn from the presentations from the other expert groups, you can use for your own workshop?

Do you have any questions about the feedback you got?

Do you have any questions about the goals and end products of the seminar?

Write down 5 keywords about this day of the seminar

Use the readings and material from the other students (on Moodle) to design your workshop

The Program for Tomorrow

Teaching MethodsAssignment: Elevator Pitch

11.15 Coffee Break

Assignment: Design Workshop

13.00 – 14.00 Lunch

Assignment: Design WorkshopLooking Back and Looking Forward

16.30 End of Workshop: Drinks