PowerPoint Presentation€¦ · •Duration / time spent within ad unit 10. Ad size: 320x50 Retina...

In order to maintain the established branding of the advertiser, it is important to have editable assets, as well as designated fonts, to create and deliver the advertisers messaging consistently on mobile devices.

Here is what we need:

Layered Assets.PSD (Adobe Photoshop) or .AI (Adobe Illustrator)

Logos.AI (Adobe Illustrator) or .EPS

Images.TIFF, .JPG, or .PNGPlease provide the highest resolution possible

Fonts (MAC format).otf, .ttf, or .rtf

Brand Styleguide (if available).PDF

In order to control the amount of revisions, we offer the following guidelines:

DesignMax of 3 rounds of revisions after initial mock ispresented

DevelopmentMax of 2 rounds of revisions after a demo has beenPresented

Format: .mp4 or .mov

Codec: h.264

Ratio: 16:9 recommended

Maximum file size: 1MB per 30 seconds

Play Limit: 15-30 seconds

Frame rate: 29.97 fps

Bit rate: 200-250kbps

Sound: user initiated

Volume: not to exceed -12 dB and should be mutable

In-banner video: must be able to pause and control volume; audio muted for AutoPlay and Smart Rise Video experiences

iOS Android Tablet REQUIREMENTS / DELIVERABLESWEB APP WEB APP WEB APP

Tap-to-Call ● ● ● ● Phone number

Tap-to-Calendar ● ● ● ● .ICS file

Tap-to-Email ● ● ● ● ● ● Email address

Tap-to-URL ● ● ● ● ● ● HTTP://...

Tap-to-Map ● ● ● ● ● ● Street address for Google Maps

Tap-to-App Download ● ● ● ● ● ● HTTP://...

Tap-to-YouTube ● ● ● ● ● ● URL for YouTube video

Tap-to-Video ● ● ● ● ● ● Approved video

Facebook ● ● ● ● ● ● Approved Facebook Account

Twitter ● ● ● ● ● ● Approved Twitter Account

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CTA’S / RESPONSE MECHANISMS

TAP-TO-CALL

TAP-TO-CALENDAR

TAP-TO-EMAIL

TOP-TO-URL

TAP-TO-MAP

TAP-TO-APP

TAP-TO-SOCIAL

(Facebook / Twitter, etc.)

INTERACTIVE POSSIBILITIES

Dynamic messaging & creative

Photo / product carousel

HTML 5 animations

Rich media (Games / 360o tours, etc.)

Couponing (Redemption, Passbook, etc.)

Data capture

Social sharing

Ad size: 320x50 [25 KB]

Retina size: 640x100 [50 KB]

Ad size: 320x50 > 320x480 [200 KB]

Retina size: 640x100 > 640x960 [400 KB]

Ad size: 320x480 or 300x250 [75 KB]

Retina size: 640x960 or 600x500 [150 KB]

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SUGGESTED SAFE AREA

Suggested Safe Area is the viewable area on thescreen that will remain viewable when the userrotates the device.

Best practices is that any CTA be visible to theuser in the suggested Safe Area size of 724x724on a 1280x1280 image for full size tablets. Theads will adjust accordingly for smaller tablet sizes.

CTA’S / RESPONSE MECHANISMS

TAP-TO-CALL

TAP-TO-CALENDAR

TAP-TO-EMAIL

TOP-TO-URL

TAP-TO-MAP

TAP-TO-APP

TAP-TO-SOCIAL

(Facebook / Twitter, etc.)

INTERACTIVE POSSIBILITIES

Dynamic messaging & creative

Photo / product carousel

HTML 5 animations

Rich media (Games / 360o tours, etc.)

Couponing (Redemption, Passbook, etc.)

Data capture

Social sharing

Ad size: 728x90 [50 KB]


Ad size: 300x250 [75 KB]


Ad size: 728x90 or 300x250 > 724x724 [150 KB]

Retina size: 1456x180 or 600x500 > 1448x1448 [300 KB]

* Leaderboard or 300x250 Rectangle can be used when building out expandables. Please make sure to include assets for both units.

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Mobile Display

Tap to Map with One Location

Tap to Map with Multiple Locations

Carousel

Dynamic Weather

Save the Experience

Wallet

Tilt | Shake

Cube

Blueprint

OnScroll

Canopy

Canopy OnScroll

Games

Mobile Display with Video

Video

Vertical Video

Smart Rise Video

AutoPlay Video

Cinemagraph

360 Video for Mobile Display

Mobile Video

Pre-Roll Video

Reward

Reach

Shoppable

Add to Cart

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Ad size: 320x50

Retina asset size: 640x100

Non-scrollable

Ad size: 320x480


Scrollable

Ad size: 320x884


Note: .PSD templates available for use

• Features 1 address / location nearest to user with customizable pin icons

• Users tap to get directions, native map opens providing full screen map and directions

• Creative area is open to deliver brand message

• Tap to expand initial banner

• Tap on CTA in creative area

• Tap to native map

• Scroll for more

• POI scroll

• Duration / time spent within ad unit

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Ad size: 320x50


Non-scrollable

Ad size: 320x480


Scrollable

Ad size: 320x884


Note: .PSD templates available for use

• Features up to 10 addresses / locations nearest to user with customizable pin icons

• Users tap to get directions, native map opens providing full screen map and directions




• Tap to native map

• Scroll for more

• POI scroll


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Ad size: 320x50


Ad size: 320x480


• Users navigate full screen product carousel by swiping or using left or right arrow controls with counter at bottom of screen to orient users to number of slides

• Maximum of four slides strongly advised

• Slides loop



• Tap to advance to next slide


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Ad size: 320x50


Ad size: 320x480


• Creative dynamically presented based on location and a variety of current weather conditions (clear, cloudy, cold, hot, hurricane, raining, snowing, tornado, tropical storm, windy) and temperature ranges





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Ad size: 320x50


Ad size: 320x480


• Users tap to download app-like experience

• Fully-interactive creative experience without using any file space on device

• Ad content may be updated dynamically



• Save ad

• Open ad


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Ad size: 320x50


Ad size: 320x480


• Users tap to save offer or promo to Apple® or Google Wallet along with 10 closest locations

• Locked screen notifications when in proximity of saved location

• Offer may be refreshed



• Installs / Redemptions (user-initiated)

• Updates / Deletes (iOS only)

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iOS Android

Ad size: 320x50


Ad size: 320x480


• Users interact with creative by tilting their device left, right, forward, or backward or by shaking

• Tilt or shake can be used with creative, games, carousels, and more




• Other metrics depending on execution

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Ad size: 320x50 or 300x250

Retina asset size: 640x100 or 600x500

Ad size: 320x480


• Users interact with each of the six sides of a cube by tilting their device or swiping left, right, forward/up, or backward/down

• Each side has a different image and CTA

• Banner, interstitial, and expandable formats available

• Click-through rate

• Tap to landing page rate (expandable only)

• Average time spent (expandable only)

• View rate

• Swipe rate

• Tilt rate

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Tilt/swipe forward and backward Tilt/swipe left to right

Ad size: 320x50


Ad size: 320x1920 (max)

Retina asset size: 640x3840 (max)

Length of ad depends on amount of content

• App-like experience where consumer navigates through multiple “pages” by scrolling or using hamburger menu

• Multiple options available for creative area, including image, video, carousel, map, etc.

• Maximum of four pages


• Tap on CTA in creative and map area

• Scroll for more

• POI scroll


• Other metrics depending on execution

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Ad size: 320x50


Optional banner CTA to expandable

Ad size: 320x480


• Banner animates forwards or backwards based on users scrolling down or up the page



• Initial scrolling quartiles

• Repeated scrolling quartiles

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Ad size: 320x50


Creative canvas: 320x480



Ad size: 320x480


• Creative expands from bottom of the screen, allowing ad content to be unobtrusively positioned above app content

• Animation is auto-initiated when banner loads





• Transparent portion closed

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Ad size: 320x50





Ad size: 320x480


• Banner animates forwards or backwards based on users scrolling down or up the page

• On animation, creative expands from bottom of the screen, allowing ad content to be unobtrusively positioned above app content





• Transparent portion closed

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Ad size: 320x50


Ad size: 320x480


• Users tap to experience a game –puzzles, quizzes, recipe builders, choose your own adventure, scratch-off, Tetris, Candy Crush, whack-a-mole, and so much more




• Other metrics depending on game

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Ad size: 320x50


Ad size: 320x480


Video size; 320x180

Video retina size: 640x360

• Videos will not auto-play

• User taps on poster / static image to play full screen


• Tap to play video

• Tap on CTA

• Play duration [25% / 50% / 75% / 100%]


• Format: .mp4 or .mov

• Codec: h.264

• Ratio: 16:9 recommended

• Maximum file size: 1Mb per 30 secs

• Play limit: 15-30 secs

• Frame rate: 29.97 fps

• Bit rate: 200-250kbps

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Ad size: 320x50


Ad size: 320x480 or 360x640

Retina asset size: 640x960 or 720x1280

* Dimensions are the same for expandable and interstitial

• Video autoplays for 7 seconds before option to close displays; countdown appears in top left corner

• Expandable: Standard banner autoplays with no sound and expands to full screen

• Interstitial: Autoplays with no sound

• Brand message overlay supported

• Tap to expand initial banner, if applicable

• Tap on CTA

• Mute / unmute

• Quartiles [0, 25, 50, 75, 100] + expand

• Tap to close video



• Codec: h.264



• Play limit: 15 secs



• Static mocks cannot be built until all assets are received

• Static mock storyboards are final once approved for build

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Ad size: 320x50


Expanded banner: 320x180



Ad size: 320x480


• Standard banner plays video and expands to full size for 7 seconds before returning to original size

• On tap, video plays in native player or opens expandable banner


• Tap on CTA

• Mute / unmute




• Codec: h.264






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Ad size: 320x50


Ad size: 320x480


• Standard banner plays automatically with no sound

• On tap, video continues to play in expanded state from where it left off in banner


• Tap on CTA

• Mute / unmute




• Codec: h.264






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Ad size: 320x50


Smart Rise expanded banner: 320x180


Ad size: 320x480


• Static images with one or two animated elements for movement

• Plays automatically

• Cinemagraph can be applied to any display video unit, including interstitials; three examples listed below


• Tap on CTA

• Mute / unmute




• Codec: h.264






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Example: AutoPlay Example: Smart Rise Example: Interstitial

Ad size: 320x50


Ad size: 320x480


• For expandable banner, tap on banner to expand

• 360 video autoplays with no sound in expanded/interstitial panel

• Video can be set to loop automatically or stop at the end of the clip

• Brand messaging with call-to-action at bottom of full screen


• Tap on CTA

• Mute / unmute



• Type / Delivery Method: Progressive


• Codec: h.264

• Ratio: 2:1

• Maximum initial load: 200 kb

• Maximum sub-load: 400 kb

• Static image: 150 kb

• Maximum file size: 10 mb (20-30 mbbefore encoding)


• Frame rate: 30 fps

• Bit rate: 250-1200 kbps

• Resolution: 1080i resolution

• Low resolution: 540x734

• High resolution: 1136x640

• Depth: monoscopic

• Projection format: sphere (equirectangular)

• Audio: AAC

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https://ad.vrvm.com/custom/test/360/verve-built/demo.html

Ad size: 320x50


Expanded banner: 320x180


Ad size: 320x480


• Banner displays static image taken from video

• Banner expands to 240 pixels high and plays up to a 7-second clip of the 360 video with no sound before returning to the original banner

• Option to tap to play 360 video in full screen as one of the CTAs


• Tap on CTA

• Mute / unmute





• Codec: h.264

• Ratio: 2:1

• Maximum initial load: 200 kb

• Maximum sub-load: 400 kb

• Static image: 150 kb

• Maximum file size: 10 mb (20-30 mbbefore encoding)


• Frame rate: 30 fps


• Resolution: 1080i resolution

• Low resolution: 540x734

• High resolution: 1136x640

• Depth: monoscopic

• Projection format: sphere (equirectangular)

• Audio: AAC

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https://ad.vrvm.com/custom/test/360/verve-built/demo.html

https://ad.vrvm.com/creative/custom/test/360/smartrise/demo.html

Not applicable Not applicable • 7 seconds, 15 seconds, or 30 seconds video plays prior to displaying selected content

• VAST 2.0 clickable video

• VPAID tags accepted

• Tap on video

• Quartiles [0, 25, 50, 75, 100]

• Video Completion Rate

• View Through Rate

• Viewable Rate

Video


• Format: .mp4

• Codec: libx264


• Maximum file size: 5 mb


• Frame rate: 29.97


• Trim to length; do not include slate, leaders, or countdowns

Audio

• Codec: libfaac

• Bit rate: 32-96 kbps / 11.025-44.1 kHz sample rate

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Not applicable

Not applicable

Logo size: 300x120

Logo retina size: 600x240

Banner: 300x250


• Fully-contextualized interstitial provides reward in exchange for watching video; presented at time of need during app experience

• On tap, video plays automatically with sound in native player; progress bar appears at bottom

• Customizable companion banner below video with CTA

• Non-skippable

• All copy may be customized

• Tap on video

• Tap on CTA

• Quartiles [0, 25, 50, 75, 100]


• Duration/time spent within ad


• Codec: h.264


• Maximum file size: 2.5 MB




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Not applicable

Not applicable

Logo size: 300x120

Logo retina size: 600x240

• Similar to Reward: Video with Companion Banner, except without companion banner

• Option to have vertical or standard video

• See Reward: Video with Companion Banner

• See Reward: Video with Companion

• Vertical Video Ratio: 9:16 recommended

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Vertical Video Video Only

Not applicable

Not applicable

Banner: 300x250


• Interstitial video format appears during natural break in app

• Video automatically plays with sound in native player; progress bar appears at bottom and option to close displays after 5 seconds

• Customizable companion banner below video with CTA

• Skippable

• All copy may be customized

• Tap on video

• Tap on CTA

• Quartiles [0, 25, 50, 75, 100]


• Duration/time spent within ad


• Codec: h.264


• Maximum file size: 2.5 MB




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Not applicable Not applicable • Similar to Reach: Video with Companion Banner, except without companion banner

• Option to have vertical or standard video

• See Reach: Video with Companion Banner

• See Reach: Video with Companion Banner

• Vertical Video Ratio: 9:16 recommended

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Vertical Video Video Only

Ad size: 320x50





Ad size: 320x480


• Banner replicates Canopy OnScroll; click ‘+’ sign to add product(s) to cart

• In panel, view product carousel and description; 3 products recommended, 6 maximum

• Add/delete/update shopping cart

• Checkout via retailer site; cart is auto-populated from in-ad selection(s)

Similar to Carousel and Canopy OnScroll, additionally:

• Items added/removed from cart

• Average number of items in cart

• Average basket size

• Number of users proceed to checkout

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* Rich media, interstitial and banner-only formats also available.

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