Powering Digital Retail Transformation

INDUSTRY SOLUTIONS FORDIGITAL RETAIL TRANSFORMATION

© 2016 Software AG. All rights reserved.

3 | © 2016 Software AG. All rights reserved.

THE NEED FOR ACTIONRETAILERS CLOSING, RESTRUCTURING OR GOING BANKRUPT

Sources:http://www.retailresearch.org/whosegonebust.php | http://www.bbc.co.uk/news/business-13977255 | http://metronews.ca/news/canada/1262275/list-of-retailers-that-have-closed-cdn-stores/ | http://retailindustry.about.com/od/USRetailStoreClosingInfoFAQs/fl/All-2016-Store-Closings-Stores-Closed-by-US-Retail-Industry-Chains_2.htm | http://madamenoire.com/501959/macys-many-retailers-closing-stores-2016/

http://www.retailresearch.org/whosegonebust.php



http://www.bbc.co.uk/news/business-13977255



http://metronews.ca/news/canada/1262275/list-of-retailers-that-have-closed-cdn-stores/

http://retailindustry.about.com/od/USRetailStoreClosingInfoFAQs/fl/All-2015-Store-Closings-Stores-Closed-by-US-Retail-Industry-Chains_2.htm



http://madamenoire.com/501959/macys-many-retailers-closing-stores-2015/




SQUEEZEDFROM ALL SIDES

Globalisation Consumers

Expectations New Style

Squeezedfrom all sides

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LARGE MULTICHANNEL RETAILERS SHOULD RECOGNIZE THAT THE RETAIL INDUSTRY IS AT ANOTHER SIGNIFICANTINFLECTION POINT, AND ONLY A MAJOR TRANSFORMATION TO DIGITAL BUSINESS MODELS IS LIKELY TO ENSURE THEIRSURVIVAL.

GARTNER


Digital Retail

Drive Differentiation Drive Efficiency


BACKGROUND RETAILWHAT DIGITAL TRANSFORMATION MEANS FOR RETAIL

The reality is that existing application software does not have in-built capability to support the latest innovations – nor will it ever while the speed of change continues at the current rate.

Software AG Perspective

http://www.information-age.com/it-management/strategy-and-innovation/123461252/failure-sort-out-it-tangles-will-hold-back-retail-mergers-years

The process of digital transformation uses technology to drive efficiency and differentiation that enables retailers to increase revenue, reduce cost and manage risk as the industry transforms. It enables changed business models and provides new revenue and value-producing opportunities.Examples include:

Process streamlining and automation to improve

efficiency

Enable new sales channels

Attaining total visibilityof customers and

merchandise

Driving consumer engagement

Providing actionable insight across the

business

Enable new innovativeservices







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INITIATIVE MAPS


ALIGNING CUSTOMER INITIATIVES TO TECHNOLOGY NEEDS

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DIGITAL BUSINESS PLATFORMDEFINITION

An integrated set of Technologies and Tools to Manage the Digital TRANSFORMATION and to IMPLEMENT

new Business Designs.

FOUNDATION FOR THE DIGITAL TRANSFORMATION

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DIGITAL BUSINESS PLATFORM


COMPONENTS

BUSINESS & IT TRANSFORMATION

ARISBusiness Process Analysis

ARISGovernance, Risk and Compliance Management

ALFABETIT Portfolio Management

ALFABETEnterprise Architecture Management

ANALYTICS & DECISIONS

PROCESS

INTEGRATION

IN-MEMORY DATA TERRACOTTA In-Memory Data Fabric

APAMA Streaming Analytics

WEBMETHODS Operational Intelligence

WEBMETHODS AgileApps

WEBMETHODS iBPMS

WEBMETHODS API Management

WEBMETHODS Integration

+HYBRID

CLOUD

ONPREMISE

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BUSINESS & IT TRANSFORMATION

Business Strategy and Planning

Collaboration

Design and Analysis

Risk and Compliance Management

Audit Management

Portfolio Management

Enterprise Architecture Management

Business IT Management

ANALYTICS & DECISIONS

PROCESS

INTEGRATION

IN-MEMORY DATA

+HYBRID

CLOUD

Business DashboardsProcess Discovery and MonitoringPattern Detection

Application DevelopmentProcess AutomationCase Management

Application IntegrationData IntegrationServices GovernanceB2B Integration

Distributed Storage and ComputeUltra-fast Universal Messaging

Visual AnalyticsEvent ProcessingPredictive Analytics

Rules ManagementTask ManagementMobile Enablement

API ManagementCloud Service IntegrationMobile Integration

ONPREMISE

DIGITAL BUSINESS PLATFORMCAPABILITIES

13 | © 2015 Software AG. All rights reserved. For internal use only

Time-to-value of unique solutions withDEVELOPMENT ESSENTIALS

SOFTWARE AG’S DIGITAL MARKETPLACEIN ONE SLIDE

Resources, featured listings & reviews toBROWSE & DOWNLOAD

Get in touch with solution vendors to EVALUATE &PURCHASE

With a fast growing ecosystem ofPARTNERS &CUSTOMERS

The only public source of development essentials for the Digital Business Platform.Access use cases, accelerators, applications, processes and services from Software AG and Partners

DISCOVER ENGAGE COLLABORATE ACCELERATE

AN INNOVATION HUB FOR THE DIGITAL BUSIENSS PLATFORM

http://www.softwareag.com/marketplace



14 | © 2015 Software AG. All rights reserved. For internal use only

MARKETPLACE SCREENSHOT

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INSPIRING AND POWERING INNOVATIONAPPROACH AND SOLUTIONS FOR RETAIL


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Serious About Retail

Strategic Partnerships

Retail Specific SolutionsTechnology Partner

Investment

Retail Insight and Thought Leadership

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KEY MARKET TRENDS


IMPACTING RETAIL BUSINESS & IT

• Investment still needed• New fulfilment models constrained by IT• Process orchestration difficult

• Investment needed to improve overall margin due to competitive price pressure

• New fulfilment models eroding margin

• Focus on Customer Experience & Engagement• Move from traditional to digital forms of marketing• Increasing IT spending power of CMO

Marketing and Customer Initiatives

Omni- Channel

Efficiency and Cost

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THE DIGITAL BUSINESS PLATFORM IN ACTIONRETAIL SOLUTIONS POWERED BY THE DIGITAL BUSINESS PLATFORM


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RETAIL


TRENDS>>INITIATIVES>>SOLUTIONS


IndustryTrends

Digital TransformationPrograms/Initiatives

Industry Use Cases &Accelerators

Retail Trading Networks

Ecommerce Acceleration

Smart Store Monitoring

Real-time Inventory Visibility

Location Based

Marketing

Omni-Channel

OrchestrationSmart

SignageReal-time Customer

InsightLocation Analytics

Omni- Channel

Efficiency & Costs

Marketing & Customer Initiatives

Improve Customer

ExperienceLeverage IoT – Customer focus

Drive Omni-Channel Growth

Supply Chain Efficiency

Leverage IoT – Cost focus

Customer Journey Design

Smart In-Store Self Service

Retail Operational Intelligence

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USE CASE MATURITYIT STARTS WITH INSPIRATION

Idea or Concept

Collateral

Accelerator

Customer Deployment

Increasing Maturity

Demonstrator


SMART SIGNAGEPOWERED BY THE DIGITAL BUSINESS PLATFORM

Smart SignageTailor messages to your

audience in real-time to increase conversion

Change advertisements, imaging, lighting and other environmental factors depending on who is viewing and time of day

Consider inputs from social media, weather, inventory and current campaigns


LOCATION ANALYTICSPOWERED BY THE DIGITAL BUSINESS PLATFORM

Location AnalyticsJust as you do on your

website, understand where your customers are in your location in real time.

Where they are engaging, dwelling and the paths they take.

Take action in real-time to help them, optimize their experience and improve sales conversion.


LOCATION BASED MARKETINGPOWERED BY THE DIGITAL BUSINESS PLATFORM

Location Based Marketing

Target offers and promotions in real time based on your customer’s location.

Improve context of offers by considering other factors such as competitive activity, purchase history, profile and demographics.

Free

25%

SALE

50% Admitone


ECOMMERCE ACCELERATIONPOWERED BY THE DIGITAL BUSINESS PLATFORM

Ecommerce Acceleration

Eliminate the largest cause of basket/cart abandonment and avoid site availability issues during peak trading periods in your online sales channels.

Deployed in days, Ecommerce Acceleration utilises tried and tested technology in order to move data closer to where it is used.


REAL-TIME INVENTORY VISIBILITYPOWERED BY THE DIGITAL BUSINESS PLATFORM

Real-time Inventory Visibility

Enable clear understanding of inventory position for Every Product, Every Location, Right now.Essential insight for online sales, head office, channel & store managers to inform & enable opportunity driven re-deployment.

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OMNI-CHANNEL ORCHESTRATION POWERED BY DIGITAL BUSINESS PLATFORM

Omni-Channel Orchestration

Growth in omni-channel risks diluting margins due to the process complexity & volumes.

Omni-channel orchestration is designed specifically to orchestrate the process of delivering against a customer order irrespective of where the order is taken and how it is to be fulfilled.


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REAL-TIME CUSTOMER INSIGHTPOWERED BY THE DIGITAL BUSINESS PLATFORM

Real-Time Customer Insight

Connect and align multiple perspectives of the customer. Real-time Customer Insight facilitates a consistent, holistic understanding of customers across the customer lifecycle. Use in store for clientelling, customer services & care; engender loyalty; cut costs & generate customer insights.


SMART STORE MONITORINGPOWERED BY THE DIGITAL BUSINESS PLATFORM

Smart Store Monitoring

Offers the ability to get real-time insight as to what is happening in store.

Considering inputs from all sensors and store data feeds (traffic counters, POS feeds, RFID, BLE etc) it can sense, correlate and automate to provide real-time actionable insight and automated actions.


RETAIL TRADING NETWORKSPOWERED BY THE DIGITAL BUSINESS PLATFORM

Retail Trading Networks

Utilise the Digital Business Platform’s standards based B2B capability to manage, automate and streamline interactions with retail suppliers irrespective of the systems they use.

On-board suppliers faster, place orders, get confirmations, ASNs, invoices, share sales and forecast data, eliminate complexity all via a common approach.

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Drivers: Improve Customer experienceSmooth customer journeys have become a key way to compete. Before being able to streamline, orchestrate or control a process it is crucial that it is first understood. To differentiate and help the customer you need to understand and design from their perspective.Only then can it be linked to the required technology to ensure an efficient, streamlined, customer centric process.

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package

Compare prices andoffers

Decide for SAG &register

Receiveconfirmation mail

Receive theinstallation set Install package Call Help Desk to

solve problemsDiscover and usenew capabilities

Recommendproduct

Comparison pricesand offers

Awarenessadvertisment Registration Confirmation mail -

TelcoInstallation set

receptionInstallation of

complete package Installation support Product usage Review andrecommendation

Web Web

Corporate website

Corporate website Email Parcel Service Instruction manual

Access Code

Service Hotline TV Services

Telecommunicationprovision

Corporate website

Rating websites

Global Marketing Web Team - GlobalRelations

Regional SalesService



R&D Customer SupportServices

Web Team - GlobalRelations

Advertisment will notbe aware

Competitor betterpositioned

Registration notuser friendly Mail not delivered Set not or wrong

delivered

Bad service ofdeliverer

Package defective

Manual unclear

Help Desk nothelpful

Products andservices not as

describedBad Review

Instruction manualConfirmation mail Invitation to write areview

Registration Form

Advertisment

Web Team -Corporate Website

Parcel instructions

R&D

Process

Customer touch point

Distribution channel

Organizational unit

Risk

Data input

Data output

CUSTOMER JOURNEY DESIGNPOWERED BY THE DIGITAL BUSINESS PLATFORM

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RETAIL OPERATIONAL INTELLIGENCEPOWERED BY THE DIGITAL BUSINESS PLATFORM

Retail Operational IntelligenceExploiting the vast amounts of data generated by retail business operations in order to provide actionable insight.Spanning merchandising, supply chain, store and channel operations, real-time monitoring of operational data enables the highlighting of potential issues with the ability to suggest and automate responses.

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LEVERAGING THE DIGITAL BUSINESS PLATFORM IN RETAIL


A SAMPLE OF CUSTOMERS



SOFTWARE AGWHAT IT MEANS TO YOU

50

Track record

used by over retailersglobally

In Retail Stabilityfor your futureinvestments

Global leader in process and data orchestration and real-time analytics

Support for industry standards

Independent and agnostic

Supportfor yourinitiatives

Extensive partner network2,200 expert consultants across 70 countries

Global and Regional competency centres

Powering Digital Retail Transformation

Retail

Transcript of Powering Digital Retail Transformation