Powered by HiTech Institute Since 2004 · Inbound certification Content Marketing certification...
Transcript of Powered by HiTech Institute Since 2004 · Inbound certification Content Marketing certification...
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START AIM
ING
HIG
H..!
MASTERS IN DIGITAL MARKETING
Trained 30000+ Students | 1800+ Trainings | Placement Assistance
Powered by HiTech Institute Since 2004
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Become a
and
Certified OnlineMarketer
Bing
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What's in this Brochure
Advanced Digital Marketing Components 8Boosting Elements 12Professional Certifications 15Why Hi-Aim? 17Success Stories 19Free Tools 25
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Wanna get success in career?
Are you a big dreamer?
Are you passionate about online marketing?
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You are a single stepaway fromSUCCESS!
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Boost your Career &Business hacking skills
Become an expert in...
Online development of brand nameCapturing the potential audienceMinimizing marketing expensesOnline reputation management
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WHY should you get skilled?WHAT are the best available options ?WHEN is the right time to start?WHICH is the best place to get started?
We have all the answers5
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Practical & ExperientialTraining
Insights ofIndustry Trends
Market readyProfessional
Dual Drive Program That makes you a Market ready Professional
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Dual Drive Programme
Dual Drive ProgramAdvancedDigital MarketingComponents
BoostingElements
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Advanced Digital Marketing Components
1. PREFACE OF DIGITAL MARKETING What is marketingDifference between traditional and digital marketingImportance of online marketingHow online marketing works? 2. WEBSITE PLANNING & DEVELOPMENTUnderstanding of website navigation, sites structureUtilization of Canva, Photoshop & other designing platformsEssentials of developing website (Domain & Hosting)Difference between Dynamic & Static website & portalsDevelopment on popular platforms (Wordpress, Shopify, Wix)Tagging through FTP, HTML and Cpanel 3. SEOHow Search Engines workKeyword researchBing optimizationPage rank, Alexa & Link baitSEO Audit tools 4. On-page SEOSite analysisCreating sitemapsKeyword analysisCreating robot filesImage optimizationCanonical implementationMobile SEO
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5. Off-page SEOSearch engine submissionsBusiness local listingOptimizing content submission (blog, article, directory PPT etcBlog commentingQuora & Yahoo question-answers 6. Google Search ConsoleIntroductionKeyword plannerIndustry trends 7. Web AnalyticsIntroduction to analyticsGoogle analyticsContent Performance analysisVisitor Analysis 8. Social media AnalysisFacebook & Instagram analyticsTwitter analyticsLinkedin analyticsSocial CRM & Analysis 9. Social Media OptimizationImportance of optimization on social mediaOptimization of Social media Accounts 10. SMMRole of Social media marketingTarget audience identificationSMM Tools (Hootsuite, Buffer, Tweetdeck, Sprout Social)Audience personas on social media
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11. Marketing on Facebook & InstagramCreating pages & GroupsPromotion activitiesLead generationFacebook marketing appsFacebook marketing plugins 12. Marketing on TwitterIntroductionRetweetingUtilization of hashtagsLead generation 13. Marketing on Linked-inIntroductionPromotion on Linked-inLinked-in marketing plugins 14. Email MARKETINGHow to Write Killer subject Lines to Ensure High Open RatesOptimization TechniquesEnsuring High Inbox Delivery (How to escape spam filters) 15. SEMUnderstanding Search engines and their marketIntroduction to SEMCreation of Google Display NetworkMobile Ad CampaignsShopping CampaignsRetargeting audienceBilling & AccountsConversion Tracking & Optimization
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16. Video MarketingShooting/ RecordingYouTube MarketingTools (Filmora, Time master etc)Video optimization for search engines 17. Content MarketingContent bases and creationContent DistributionBloggingViral Content MarketingProduct Placement in Content 18. E-commerceWhat is E-commerceE-commerce ListingMake SEO friendly platformsRetargetingPayment gatewaysAutomations 19. Affiliate MarketingWhat is Affiliate Marketing?Traffic from affiliate networkAffiliate management agenciesUnderstanding of Merchant, Affiliate, Market & CustomerSegregation of Affiliate Marketing on Mobile and Web 20. AdsenseWhat is adsense and how it worksApproval requirementsUnderstanding AdSense limitationsAdSense Performance reports tabCreating a new ad unitUnderstanding of similar platforms Taboola & Media.net
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Boosting Elements
This course stands you apart from the
crowd & enables you to Boom in the Industry
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1.Spying on Competitors Marketing Strategies
2. GUERILLA marketing in Online branding
3. Influencer Marketing
Network Building
Audience behave and expectations
Product pitching strategy
Trust building
A/B Testing Sale Funnels
4. Optimum Marketing Automation
5.Develop Your Blog & Promote on search result
6.Crafting a Successful Social Media Strategy
7.Growth Hacking
8.Become a Freelancer in Digital Marketing
9. Start-up Ideas, execution and case study
10.Black Hat techniques known only to exalted digital
marketers and meeting the market standards in 2019.
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GROWTHHACKING
UX Improvement
Lean Marketing
Coding &Automation
BehavioralPsychology
Conversion RateOptimization
TechnicalMarketing
Data & Testing Creative
Marketing
In order to become asuccessful Growth hacker,You need to master allthese skills and DigitalMarketing is the base togetting started
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Today Skills &Knowledge Matters...
Add valuable skills &knowledge that will helpyou to succeed. LearnDigital marketing andonline brand developmentwith Hi-Aim
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One training program leads you to
16 CERTIFICATIONS
Bec
ome
a G
oogl
e an
d Fa
cebo
ok c
ertif
ied
Onl
ine
Mar
kete
r
Facebook Blueprint Certification Google Analytics CertificationGoogle Digital Sales CertificationTwitter flight CertificationBing ads CertificationSEMrush certificationIndustry wide recognized Hi-Aim Certification
AdWords Fundamental Search AdvertisingDisplay AdvertisingVideo AdvertisingShopping AdvertisingMobile Advertising
6 AdWords Certifications
7 Google,Facebook, Twitter and Bing Certifications
3 Hubspot Certifications
Inbound certification ContentMarketing certification EmailMarketing certification
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Designation Experience Salary
Executive
Specialist
Team Leader
Stretegist/Analyst
Digital Marketing Head
VP Marketing
0 - 2 year
1 - 3 year
2 - 4 year
4 - 6 year
5 - 8 year
7 - 9 year
1 - 2.4 LPA
2.5- 4 LPA
4 - 7 LPA
8 - 14 LPA
14 - 30 LPA
25 - Infinite
Designations, Salaries & GrowthExpectations after completing this course
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Why Hi-Aim16+ Year experience in Providing best learning environment
24,011+ youngsters placed in well known brands till 2018
8,310 + settled own business
Best of Industry’s mentors
100% Job and Placement Support
Lifetime online technical support and updates
32000+ student success stories
Internship Support to kick start your career
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Digital marketing33.3%
Tour and travel 25%
Automobile20%
Education13.3%
Health care8.3%
Digital Marketing industry is spreading all around the world with the highestpace
Digital Marketing33.3%
Automobile20%
Tour & Travel25%
Health Care8.3%
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"I chose Hi-Aim becausethey have full confidenceon themseves, to makeother's career bright andbuilding successfulcareer as well as thequality of learning environment they give" Misha SharmaSocial media Managerat Pixelfollow
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Sarakshi ChandnaHi-Aim's traininghelped me to earn4.5 Lac per annum as SEO manager
Akshat Dunkal I amearning 4+ Lac from
own Business, Thanksto Hi-Aim
Arshi UniQuic Tech Pvt Ltd Credits to HiAIM
Sikha SpancoPvt Ltd Content Writer
HimanshuIBM India Thanks Hi-Aimfor the learnings
KabirBrandwitty
SEM Manager
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Aryan Singh HiAimHelped me in gettingplaced as ContentDeveloper Justdial
Gausia MehrajSEO Analyst
Credits to Hi-Aim
Safia Asif Social Media executive
Book my show
Pradum Gupta DigitalMarketing ExecutiveWebhubunisol
Tabassum SaifiSMM ExecutiveAlshifa foundation
ChetramSEO Executive
Batra Hospital21
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Rahul GolaSEO Executiveat HiAim Institute
Now working for HIAIM.Great experience!
Completed my course fromHIAIM, and with the help oftheir placement division,i got chance to work as intern at HiAim institute.
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Ashutosh LawaniaMyntra
Deepinder & PankajFounded
Sabeer Bhatiahotmail
Kunal & rohitFounded
Anupam mittalFoundedSachin & Binny
Flipkart
Ritesh AggarwalFounded
Sandeep
agarwal
shopclues
Vijay shekhar sharmaFounded Bhavish & Ankit
Founded
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You Can also make yourselfable to built your own startupfrom scratch with HIAIM.
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Students of HIAIM are already
working at
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TOOLS & SOFTWARES
WORTH INR 58,049/- ABSOLUTELY FREE
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